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Gear Up Rocky
Business Readiness
Video 3 Booklet
Supply Chain Promotion
Gear Up Rocky - Business Readiness Seminar
Page 2
CONTENTS
1. SUPPLY CHAIN PROMOTION ............................................................................................................................... 3
1.1. Your Capability Statement .......................................................................................................................... 3
1.2. Your Website .............................................................................................................................................. 5
1.3. Business Awards ........................................................................................................................................ 7
1.4. Tender-Ready Activities ............................................................................................................................. 8
2. NEXT STEPS .......................................................................................................................................................... 8
APPENDIX A: CAPABILITY STATEMENT TEMPLATE ................................................................................................. 9
APPENDIX B: TENDER-READY EVALUATION ............................................................................................................ 11
APPENDIX C: TENDER-READY ACTION PLAN EXAMPLE ......................................................................................... 12
Gear Up Rocky - Business Readiness Video Series
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1. SUPPLY CHAIN PROMOTION
1.1. Your Capability Statement
Major project proponents and major contractors require prospective contractors and suppliers to have an up-to-date
Capability Statement so that key information about the supplier’s capabilities and capacity is available in one concise
document.
Attraction Tool: A Capability Statement is a communication and promotional tool that is also used to attract target
customers, business collaboration partners, banks, stakeholders, shareholders, investors, suppliers, and employees to
your company.
Strategic Importance: The importance of the Capability Statement is so significant, that it can lead your company to
millions of dollars of supply opportunities. Readers of your Capability Statement may base a lot of their decisions on your
Capability Statement alone, prior to wanting to find out more information about your company or wanting to invite your
business to tender. Capability Statements need to be updated on a continuous basis so that all information on the
statement is current, and needs to be validated by your target market to ensure information requirements have been met.
Content vs Graphic Design: The content in a Capability Statement is more important than the graphic design of the
document, although graphic design still plays an important role in presenting the information clearly, displaying relevant
images appropriately and overall professional appearance. Some companies call their document a Company Profile,
however it should be noted that a Capability Statement has specific information requirements.
An effective Capability Statement:
• Provides the evidence that illustrates the capabilities of your company
• Increases the credibility and professionalism of your company
• Differentiates your company from your competitors
• Reinforces your company brand with your target audience
• Prepares your company in its attempt to win business by improving responses to: Supplier Registration, Supplier
Pre-Qualification, Expressions of Interest, Tenders, Requests for Quotes.
Capability Statement Types: There are four main types of Capability Statements:
1. Short Form: 1-2 Page Executive Summary - General
2. Short Form: 1-2 Page Executive Summary - Tailored
3. Long Form: General
4. Long Form: Tailored
Tailored Capability Statements allow a company to meet the specific information requirements of the intended recipient
of the Capability Statement. For example: Industry Specific, Capability / Type of Work Specific, Purpose Specific etc.
Types of Capability Statements General Tailored
Short Form (Executive Summary) � � requested by major proponents
Long Form � most common �
Key Information Components: The key information components typically included in a Capability Statement include:
• Company Details, Legal Structure, Key Contacts
• Company Overview, Nature of Business, Core Competencies, Value Proposition, Competitive Advantage
• Organisational Structure (optional but informative)
• Capabilities & Capacity – Services, Products, Facilities, Equipment
• Key Personnel - experience, expertise, achievements, qualifications
• Track Record – Major Projects - project description, dollar value, location, requirements, achievements
• Current Projects and Other Past Projects
• Client List
• Health, Safety, Security, Environmental and Quality Commitment
Gear Up Rocky - Business Readiness Video Series
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• Insurance Coverage
• National Code of Practice for The Construction Industry (if applicable)
• Licenses, Certificates, Accreditations, Associations & Testimonials.
Capability Statement Template: A Capability Statement Template is provided in Appendix A: Capability Statement
Template.
Capability Statement Examples: Examples of Capability Statements are available on the following websites:
SMW Group http://www.smwgroup.com.au/group-companies/smw-heavy-fabrication-engineering/
Coxon’s Radiator Service
http://www.coxonsradiators.com.au/wp-content/uploads/2015/09/Coxons-Radiators-Mining-Capability-Statement.compressed.pdf
Austrak http://www.austrak.com/files/files/CapStatement%20LR(1).pdf
High Point
Industries
http://haar.com.au/about-us/
CQG Consulting http://cqgroup.com.au/wp-content/uploads/CQG-Cap-Stat-Overview.pdf
Penti-M
Engineering
http://www.penti-mengineering.com.au/wp-content/uploads/2017/01/Penti-M-Engineering-
Capability-Statement.pdf
The Hydraulic Shop http://www.thehydraulicshop.com.au/wp-content/themes/Hydraulic%20Shop/docs/hydraulic-
profile.pdf
Minecorp http://minecorp.com.au/wp-content/uploads/2015/03/cb-004_capability_statement.pdf
Dowdens Pumping
& Water Treatment
http://www.dowdens.com.au/resources/Dowdens_Capability_Statement.pdf
Dileigh http://dileigh.com.au/files/Capability%20Statement.pdf
APG Australian
Professional
Galvanizing
https://auprogal.com.au/capability-statement
Vision Surveys http://www.visionsurveysqld.com.au/wp-content/uploads/2015/06/Vision-Surveys-QLD-
Capability-Statement-Surveying_v2.pdf
Ecosure http://ecosure.com.au/capability-statements/
STEA Astute
Architecture
http://www.stea.com.au/wp-content/uploads/2014/11/Stea-Regional-Airports-Capability-
Statement-Nov-2016.pdf
NRG Industrial http://nrgindustrial.com.au/files/2016/08/NRG-Cap-Stat-5-8-16_final.pdf
CMBM Facility
Services
http://cmbm.com.au/wp-content/uploads/2016/09/CMBM-Capability-Statement-Single-pages.pdf
IDEC http://idec.com.au/wp-content/uploads/idec_capability_statement_2015.pdf
Hutchinson
Builders
http://hutchinsonbuilders.com.au/wp-content/uploads/2012/08/HB_CS_Aug2012_slim.pdf
Advanced Asbestos
Removal Qld
http://advancedasbestos.com.au/wp-content/uploads/2016/08/Capability-Statement.pdf
Humes http://www.humes.com.au/fileadmin/templates/HUMES/doc/Brochures/Capability_statement_Hu
mes.pdf
SupplyNation Indigenous Business Direct resources > Example Capability Statements
http://www.supplynation.org.au/indigenous_businesses/Example_Capability_Statements
Gear Up Rocky - Business Readiness Video Series
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1.2. Your Website An effective website for major projects supply chains quickly identifies what the company does and provides instant
access to the information that major project proponents and their major contractors are seeking.
Here are a few website examples and key components sought:
What the Company Does (USP: Unique Selling Proposition/ Point)
• The SMW Group website http://www.smwgroup.com.au/ is a great website example, of a company that has attracted work from major projects.
• The SMW Group has attracted interest from Adani Australia.
• The SMW Group website homepage provides an obvious and quick description about what the company does.
• The Austrak website http://www.austrak.com/ is a great website example, of a company that has attracted work from major projects.
• Austrak is a Major Contractor to Adani Australia to supply of over 700,000 railway sleepers from Rockhampton-based Austrak for the Carmichael rail project. Value: $82M.
• The Austrak website homepage provides an obvious and quick description about what the company does.
Capability Statement
Austrak provides access to their capability statement from their “About Us” webpage. http://www.austrak.com/content/about-us/our-capability/
Gear Up Rocky - Business Readiness Video Series
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Proven Experience, Capability & Capacity
The SMW Group website homepage
provides direct links to relevant projects
completed to illustrate experience,
capability and capacity.
http://www.smwgroup.com.au/
The SMW Group website also has a
webpage dedicated to projects
completed.
http://www.smwgroup.com.au/projects/
Each project link goes to an individual
webpage to provide an overview of the
project and provides a link to a Project
Fact Sheet.
The Austrak website has a webpage dedicated to projects completed, which provides a list of projects to illustrate experience, capability and capacity.
http://www.austrak.com/content/projects/ Each project provides a link to a Project Fact Sheet.
Gear Up Rocky - Business Readiness Video Series
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Credibility & Company Development
Major project proponents seek companies that have won awards. SMW Group promotes an award they won on their About Us webpage. http://www.smwgroup.com.au/about/
Austrak promote winning awards for their commitment to training such as the Northern Land Councils Employer Excellence Award recognising their commitment to training and in particular indigenous people training. Major project proponents and major contractors seek companies that invest in training and development, and have an Indigenous Participation Policy. http://www.austrak.com/content/about-us/our-people/training-and-development
Commitment to Business Growth & Compliance
On their About Us webpage, SMW Group illustrates their commitment to growing their company through: • human resources capacity • commitment to Health, Safety and
Quality Standards and compliance • facilities capability and capacity http://www.smwgroup.com.au/about/
1.3. Business Awards
Major project proponents seek companies that have won awards.
Capricornia Business Awards:
• The Capricornia Business Awards
http://www.capricorniabusinessawards.com.au/
• Facebook: https://www.facebook.com/capricorniabusinessawards/
Queensland Mining Contractor Awards:
• The Bowen Basin Mining Club manages the Queensland Mining Contractor Awards and invites all Mining
Contractors and Suppliers with operations in Queensland to enter. https://www.bbminingclub.com/awards
Gear Up Rocky - Business Readiness Video Series
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1.4. Tender-Ready Activities
• Go to Appendix B and complete the Tender-Ready Evaluation for Supply Chain Promotion
• Go to Appendix C and use the Tender-Ready Action Plan example for this topic to develop your own Action Plan.
2. NEXT STEPS
• Become an Advance Rockhampton Member and keep up to date with the latest news and business opportunities
www.advancerockhampton.com.au/sign-up
• Explore the Advance Rockhampton website for new developments, events and support
www.advancerockhampton.com.au
• Explore the next Video: Framework for Building Supply Chain Capability & Capacity
For more information contact the Regional Development Team:
Phone: 07 4932 9000
Email: AdvanceRockhampton@rrc.qld.gov.au
Webpage: www.advancerockhampton.com.au/
Gear Up Rocky - Business Readiness Video Series
Page 9
APPENDIX A: CAPABILITY STATEMENT TEMPLATE
This is a Basic Generic Template Only. Please reproduce using own corporate design; preferred layout design; preferred order of information; photos; delete areas not applicable; add areas required.
Capability Statement
Company Details
Company Name: Location/s:
Trading Name: Postal Address:
ABN:
ACN:
Phone Number:
Fax Number:
Year Established: Email:
Website: Number of Employees:
Primary Contact: name
position title
email address
landline
mobile phone
Legal Structure / Ownership:
Annual Turnover:
(optional)
Company Overview
Core Competencies: <describe nature of business and list/state the core competencies of the business; write
approximately 1-2 paragraphs and/or dot points >
Brief History: <write approximately 1-2 paragraphs>
Value Proposition: <insert Vision Statement and/or Mission Statement and/or Value Proposition. Clearly define the value
offered to customers; write 1-2 sentences>
Competitive Advantage: <how does your business position in the market against competitors; write 1-2 sentences>
Organisational Structure
<name>
<position title>
<name>
<position title>
<name>
<position title>
<name><position title>
Capabilities & Capacity
Business Units: <mostly applicable to medium – large companies>
Services: <also describe features and benefits>
Products: <also describe features and benefits>
Facilities:
Equipment:
Fleet:
Software / Systems:
Typical Value of Projects:
Industry Capability:
Awards:
Patents:
Innovations:
Research & Development:
Improvement Programs:
Skills Development:
Geographical area served
including exports:
Financial Capability:
Gear Up Rocky - Business Readiness Video Series
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Key Personnel
<insert personnel name>
<insert position title>
<describe relevant experience, expertise, achievements, qualifications>
<insert personnel name>
<insert position title>
<describe relevant experience, expertise, achievements, qualifications>
<insert personnel name>
<insert position title>
<describe relevant experience, expertise, achievements, qualifications>
<insert personnel name>
<insert position title>
<describe relevant experience, expertise, achievements, qualifications>
Track Record – Major Projects
<insert project name> <insert project description, dollar value, location, requirements, achievements>
Referee: <insert name, position title, email address, landline / mobile phone>
<insert project name> <insert project description, dollar value, location, requirements, achievements>
Referee: <insert name, position title, email address, landline / mobile phone>
<insert project name> <insert project description, dollar value, location, requirements, achievements>
Referee: <insert name, position title, email address, landline / mobile phone>
<insert project name> <insert project description, dollar value, location, requirements, achievements>
Referee: <insert name, position title, email address, landline / mobile phone>
Current Projects
• <insert list of current projects>
Other Past Projects
• <insert list of past projects>
Client List
• <insert list of current and past clients by industry >
Health, Safety, Security, Environmental, Quality Management Commitment
HSSE Policy:
HSSE Track Record:
Management Systems:
Insurance Coverage
Public Liability: Limit: Expiry Date:
Insurer: Policy Number:
Product Liability: Limit: Expiry Date:
Insurer: Policy Number:
Professional Indemnity Limit: Expiry Date:
Insurer: Policy Number:
Work Cover:
National Code of Practice for The Construction Industry
Statement: <identify whether your company requires compliance or awareness>
Licenses, Certificates, Accreditations, Associations & Testimonials
Licences:
Certificates:
Associations:
Accreditations:
Testimonials:
Gear Up Rocky - Business Readiness Video Series
Page 11
APPENDIX B: TENDER-READY EVALUATION
Supply Chain Promotion
Y: Yes
N: No
U:
Unsure
S:
Satisfactory
NI: Needs
Improvement
NA: Not
Applicable
Does your business have a Capability Statement?
Is your Capability Statement up-to-date?
Does your Capability Statement (or Statements) meet the information requirements of your
target markets and has this been validated by your target market?
Is your Capability Statement on your website and is it easy to find?
Does your business have a website; does it meets the information requirements of your
target markets; and has this been validated by your target market?
Is your website attracting work from your target market?
Does your website have a quick and simple description about what the company does?
Does your website promote achievements to boost the company’s credibility?
Is the company’s commitment to HSEQ compliance and management systems obvious
and accessible?
Are the company’s services, goods, capabilities, capacity and proven performance clearly
explained?
Do you have any broken links on your website? (links that don’t work)
Does your website security prevent hacking?
Does your business apply for Local Business Awards?
Gear Up Rocky - Business Readiness Video Series
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APPENDIX C: TENDER-READY ACTION PLAN
EXAMPLE
Develop your own Action Plan to increase your chances of success in winning opportunities in major projects supply
chains. The following Tender-Ready Action Plan template provides suggested strategies and actions.
Strategy Actions Responsibility Start
Due
Due
Date
Success
Measure
Supply
Chain
Promotion
Strategy
Develop or update Capability Statement
Schedule updating of Capability Statement on a quarterly
basis
Validate Capability Statement/s with target markets to
ensure information requirements and format is being met
Ensure Capability Statement is accessible from website
homepage
Update website information and review accessibility to
meet information requirements of target market
Ensure website has no broken links and check website
security
Validate website with target markets
Apply for Business Awards
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