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GateHouse Media Overview

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Community Focused Content SMB Solutions Provider

New Media Reach

Corporate Growth Strategy

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Local Market

ContinuityOrganic Growth Acquisitions

$735MM+ of Acquisitions

Strong local news brands, at an attractive price, offer long term opportunity•  Increasingly national footprint supports new business launches, at

scale

•  Anticipate closing on Calkins Media newspapers/related assets shortly

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Acquisition Timeline

Q3 ‘13

Q4 ‘13

Q1 ‘14

Q2 ‘14

Q3 ‘14

Q4 ‘14

Q1 ‘15

Q2 ‘15

Q3 ‘15

Q4 ‘15

Q1 ‘16

Q2 ‘16

Q3 ‘16

Q4 ‘16

Q1 ‘17

Harris Enterprises

Organic Revenue Growth

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•  Goal: Deliver year-over-year revenue growth by Q2 2018 -- driven by local, controllable revenue

•  Significant focus on creating organizational alignment

Compass Revenue Initiatives

O&O Digital

ThriveHive aka Propel Marketing

Consumer Revenue

Live Events

Promotions

Cloud Services

O&O Digital

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•  Garcia Redesign: Opportunity for re-set•  Reduced ad impressions; increased

viewability•  ‘Infrastructure’ improvements•  Go-to market approach

•  Ongoing refinements•  Article page•  Interscroller (beta 8/1) to replace interstitial•  Remnant: header bidding

•  Greater accountability emphasis•  Established KPI targets: Rate, Sell-thru and

Rich Media, with monthly scorecards•  Hired 40 digital sellers, expanded training•  Digital Diamonds elite sales program•  Updated compensation plans (incl.

Publishers)

New Article PagePrototype Interscroller Ad Unit

About ThriveHive

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ThriveHive is a leading digital solutions provider helping local businesses connect with more customers.

COST EFFECTIVE With more than 10,000 private

sector clients, we have the experience and scale to offer

proven tools and strategies that deliver measurable results.

ONE-STOP SHOP We have all you need for a successful online campaign

including website, social media, display ads, videos,

and more.

TRANSPARENT We believe in complete

transparency, providing you with measurable results

through a 24-hour accessible reporting platform.

Small Business Marketing Platform

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Guided and Automated

Your business results at a glance

Facebook-style feed Simple yet powerful

Take action

Website Creation and Much More

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Contact Management

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Lead Intelligence

Automatically enriched contacts with built-in tracking and scoring

Machine Learning-Powered

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Consumer Data

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Single Customer View (SCV) build via a new consumer data warehouse§ Discovery effort started last

year, launches in Fall

Most likely early applications:§  Enhanced consumer marketing

for paid print & digital subs, and e-newsletter signups

§ New O&O email product§  Facebook-like display targeting

Other potential applications:§ Loyalty/rewards programs§ Predictive intelligence§ ThriveHive “seeding”§ PIAAS

Consumer RevenueImproved Consumer Experience

•  Redesigned digital, print products•  Research-based section launches,

produced by CND•  Fewer, more ‘premium’ premiums•  Content ‘extras’ for subscribers

More and More Strategic Marketing

•  Enabling platforms: Salesforce Marketing Cloud, Piano VX

•  Freemium vs. standard meter•  High-Low win-back pricing •  Opt-in premiums

Revenue Diversification•  Consumer Data warehouse•  Looking forward: Increased focus on

lead gen partnerships, including e-commerce

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Freemium Model

Standard Meter Model

Promotions

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•  ‘Recommitted’ to our Second

Street partnership

•  Dedicated team and aggressive

growth goals (revenue, database)

•  Integrating into all sales

initiatives (categories and

platforms)

•  Measurable results for advertisers

– leads, emails, data

Promotions Revenue Up 5x from PY Estimate

Promotions Volume Up 188% from PY

Promotions Database Up 83% in first year

Building Our Consumer Database

•  More robust consumer

profiles

•  Currently shared with

Consumer Marketing

•  Integration with our first

party data underway

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Best of the Best

•  Integrated print-digital-live events program, leverages Second Street voting platform to drive engagement

•  Nearly all markets participate in 2017

•  Target: $7mm in promotions revenue

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Herald DemocratSherman, TX

200K+ Total Votes, $256K revenue

Live and Virtual Events

•  240+ events in 2017, across all divisions

•  Focus on proven events for scale and efficiency

•  Quarterly event ‘schedules’ for largest markets, to include B2B and virtual events

•  Increased Live Events staff; appointed divisional liaisons

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THE

OFFICIA L PEO PLE’S CH O ICE A W

A RDS

TH

E O FFICIA L PEO PLE’S CH O ICE AW

ARD

S

2017

Launching National Event: Flavored Nation

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BridgeTower MediaLocally focused, B2B portfolio aligns with Propel Business Services and Live Events

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UpCurve Vision

Own the three critical elements that every SMB business needs to succeed:

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Money: Capital, payments, accounting and invoicing

People: Staffing, payroll, and benefits

Growth: Sales, Marketing and Workflow – (email, communication, and collaboration tools)

UpCurve – Vertical Marketing

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Thank You!Peter NewtonChief Revenue Officerpnewton@gatehousemedia.com