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Gartner Research Strategy Update

Peter Sondergaard, SVP Gartner Research

© 2007 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliated.

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Topics

• Research Focus in 2010• Research Methodology• Research Organization

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Research Focus in 2010

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2010 Research Priorities

• AMR and Burton Group Integration• Gartner Business Wizard• New Themes and Special Reports

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Executive Programs Research for CIOs and IT Executives

Equips CIOs with the role-specific tools and knowledge they need to deliver exceptional

business results for their organizations.

Gartner for IT Executives

IT Professionals

Extended IT Leaders Team

IT Leaders

CIO

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IT Leaders Research for Key IT Roles

Gartner for IT LeadersProvides IT leaders with just-in-time, role-specific insight from Gartner analysts and peers to drive overwhelming success on

critical initiatives and IT purchases

Gartner for IT Executives

IT Professionals

Extended IT Leaders Team

IT Leaders

CIO

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Burton IT1IT Professional Research

Gartner for IT Executives

Gartner for IT Leaders

Enables broad access for IT professionals seeking in-depth research to drive

technology architecture decisions and implementation strategy

Burton IT1

IT Professionals

Extended IT Leaders Team

IT Leaders

CIO

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Supply Chain Leaders Research

AMR Supply Chain Leaders combines the best value chain insights to help clients drive business performance

Supply Chain

Leaders

CSO

• Industrial Value Chain• Consumer Value Chain• Healthcare Value Chain• Cross-Industry Value Chain• Sustainability

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Differentiation by ContentDifferent Groups of People Are Asking Complementary Questions

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Relevant Content for All Roles

IT Professionals

Extended IT Leaders Team

Sr. IT Leaders

CIO

IT Professional

Key Initiatives

Vendor Decisions

Disciplines

Peer Networking

IT Leader

Key Initiatives

Vendor Decisions

Disciplines

Peer Networking

CIO

Key Initiatives

Vendor Decisions

Disciplines

Peer Networking

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Gartner Business WizardAdvice Aligned to Key Initiatives

• Clients identify - Top initiatives- Vendors and products- Technologies- Timelines

• We deliver customized content and reminders —when they are most relevant

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Application Development Data Management and Integration Microsoft Windows 7 and Office

Application Governance Enterprise Architecture Program Mobile Enterprise Strategy

Application Integration Enterprise Architecture Stakeholder Engagement Negotiating Vendor Contracts

Application Overhaul Enterprise Social Software Outsourcing

BPM Technology and Tools ERP PMO

Business Continuity Management Identity and Access Management Portal Strategy

Business Intelligence Competency Center Information Governance SharePoint for ECM

Business Process Management Information Security Program SOA and Application Architecture

Cloud Computing Infrastructure, Application and Data Protection Strategic Planning

Compliance IT Cost Optimization Supply Chain Management

Corporate Performance Management IT Governance Vendor Management

CRM IT Risk Management Virtualization

Customer Experience Management ITIL and Process Improvement VoIP, Unified Communications and Collaboration

Data Center Modernization and Consolidation Master Data Management

Cloud Computing Enterprise Architecture Program ITIL and Process Improvement

IT Governance IT Cost Optimization Strategic Planning

PMO Virtualization

Application Development

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Technology & Service Provider Key Initiatives

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TSP Key Initiatives

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New Market OpportunitiesPortfolio Strategy

Sales and Channel StrategyAcquisitions and Alliances

Sales Effectiveness

Go-to-Market Planning

Brand Strategy

Lead Generation

Positioning and Messaging

Growth

New Product LaunchMarketing Operations

Market and Competitive Intelligence Management

OperationalGo-To-Market

• Support ongoing initiatives and disciplines where Gartner provides advice to technology and service providers

• Typically intersect with IT Leaders and CIO Key Initiatives- Example: Virtualization with Go-to-Market Planning

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2010 Research Themes

• New Realities of IT• Business Gets Social• Application Strategy: Overhauling Your

Application Portfolio• Cloud Computing• Context-Aware Computing• The Future of Outsourcing and IT Services• Pattern-Based Strategy™• Virtualization

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2010 Special Reports

• Gartner Predicts 2010• Cool Vendors 2010: Shaping the Human

Experience• Hype Cycle 2010• Gartner IT Global Councils• Windows 7• Gartner IT Market Clock

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Research Methodology

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• A new decision framework for strategic management of technology assets

• Shows where assets lie in their useful life and relative ease of investment/divestment

• Goes beyond the Hype CycleIT "farming," not just "hunting"

• When to adopt, change sourcing approach and retire/replace

• Fits most asset categories

New — IT Market Clock Methodology

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The IT Market Clock Methodology

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Market Clock Reports in 2010

• IT Market Clock for Application Development• IT Market Clock for Communications Services• IT Market Clock for Enterprise Networking Infrastructure• IT Market Clock for Financial Management Applications• IT Market Clock for Infrastructure Protection• IT Market Clock for Servers• IT Market Clock for Storage• IT Market Clock for Remote Deposit Capture• IT Market Clock for Human Capital Management Software• IT Market Clock for ERP Platform Technology• IT Market Clock for Enterprise Mobility• IT Market Clock for Client Computing

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New — Gartner ITScore

• A holistic set of maturity assessments that — through a series of questions and answers — allows clients to obtain not only a maturity rating for a specific role, but also an enterprise IT maturity score that is sensitive to the interdependencies across roles within an organization.

• ITScore goes beyond the IT organization … by assessing business leadership, culture and behaviors to identify allmaturity prerequisites and impacts.

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Functional

Differentiating

Contributing

Enabling

Transformational

Technical Focus

Back-Office Bias

Front-Office Bias

Business Focus

Gartner ITScoreAdvice Aligned to IT Maturity

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Gartner ITScoreMeasure IT Maturity

1.0

2.0

3.0

4.0

5.0

Strategy & Vision

Executive Leadership

Technology Leadership

BusinessMind-Set

People & Skills

Business & Financial Mgmt.

Performance Management

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Strategy& Vision

ExecutiveLeadership

Business Mind-Set

Toward ITBusiness &

Financial Mgmt.

People& Skills

TechnologyLeadership &

Mgmt.

PerformanceMgmt.

Level 1:Functional

Level 2:Enabling

Level 3:Contributing

Level 4:Differentiating

Level 5:Transformational

Maturity Level Dependency on Dimension:

Tipping Point for Enterprise IT MaturityThe point at which enterprise leadership, organization, culture and capabilities are poised to leverage IT for truly strategic advantage

Dimensions

Low Med. High

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Research Organization

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Analyst Community

• Analyst Count- Analyst count: 748- 18 new analysts positions added in 2010

• New Role — Forecast Director

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Coverage Changes

Increased Coverage• Social Networking• Connected Consumer• Financial Services• Data Center • Enterprise Mobility• PPM• Supply Chain

Geo Coverage• 7 analysts added in

APAC• 9 analysts added in

EMEAPlanned Geo Expansion• Brazil• China• India

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Gartner Research Strategy Update

Peter Sondergaard, SVP Gartner Research

© 2007 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliated.