garnier beauty waters - digital launch campaign (with georges-edouard dias & gregory pouy)

Group 4 : David Benzaken, Marie Filippigh, Maryse Issautier, Florent Labiale, Ludwig Offredo

Users are invited to share their unexpected moments of joy to help restore faith in humanity They can upload photos, videos along with short comments (140characters) and share their preferred stories : each story becomes a virus…sponsored by Garnier Best voted stories are used for limited edition bottles (inserted in the back packaging)

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Thisisbeauty.com draws prospects who share the same vision of beauty as Garnier As Garnier delivers a positive message, it is perceived as a positive brand ! Garnier can promote the impact of its own actions through the first page (why not its commitment against dangerous waters in poor countries?)

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Product samples are offered to people who really need to rehydrate (marathon runners for example) creating epic stories Thisisbeauty.com creates additional coverage to these marketing campaigns

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Celebrities, famous sportswomen and artists also share their moments of beauty with users. They upload backdoor photos picturing them drinking beauty water before/after an exhilarating performance Influential bloggers are given preferential space to share their stories, helping them to drive more visits to their website ; in exchange, they become sponsors of beauty waters Each flavor is associated with a lifestyle (health, sports, fun) so that customers can fully embrace the product

Group 4 : David Benzaken, Marie Filippigh, Maryse Issautier, Florent Labiale, Ludwig Offredo