gandhiji kachasma
Post on 14-Jan-2015
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Lenskart.com celebrated the occasion of Gandhi Jayanti in a very special way with its fans on twitter. They engaged the audience through their twitter handle lenskart_com through a contest with the hashtag #GandhijiKaChashma. The campaign was planned and implemented by their social media agency Viralcurry (www.viralcurry.com).
TRANSCRIPT
#GandhijiKaChashmaBy Lenskart
Focus of the campaign: To engage audience on the twitter handle of Lenskart.com on the occasion of Gandhi Jayanti
Focus
Set of 5 creative questions which revolved around the occasion and lenskart’s website in an engaging way.
Execution
Hashtag trended in India for 10 hours and worldwide for more than 6 hours.
Followers increased – 100+ Creative and massive engagement through
tweets related to Gandhiji’s life, India’s future and Lenskart’s glasses.
Impact
Worldwide trend
Statistics Tweet count – 5,068
Exposure
Thank you
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