gamification presenation
Post on 29-Nov-2014
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Ashley Sprain and Cheyenne Sexton
What is Gamification? • Engage and motivate • Turns extrinsic rewards to intrinsic rewards
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Game mechanics include: • Points • Levels • Challenges • Leaderboards • Gifts
Gamification Campaign by Kohls
GetJenniferThere.com
You don’t have to be a gamer! ● Gamification only works if content is compelling
enough to engage members repeatedly, consistently and with the right frequency.
• How? o provide real time rewards o encourage participation and competition o create leaderboards
• Results? o Increase member motivation o Happier when working hard, doing
meaningful and rewarding work o Quick feedback
What do you want?
Gamification Elements: Proof!
● Mobile app: Proof! ● Download and compete against others to
win challenges ● Document it with PROOF!
Proof!
Proof!
• Team up: Set a goal to team up with a restaurant to create awareness, increase donations or interact with your members.
• To do list: Create and send out “to do list” to your members that they can share around. • Tips: Add informational tips about the organization and link you website to the tip. • Gain insight: Link with other social platforms and see how your members interact with the
organization.
Gamification Elements: Badges
Digital tokens that appear as icons to award individuals and signify accomplishments such as completion of a project, mastery of skill
or marks of experience.
Badges, Mayor and points allow you to see who is most interactive and completing their goals. The person with most
goals receives badges.
Gamification
Ashley Sprain
@ashleysprain asprain38@gmail.com
Cheyenne Sexton
@CheyenneNSexton cns0518@gmail.com
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