gamification

by @MathijsvdHurk

@mathijsvdhurkEntrepeneur @itum033 | Online Business Developer @budeco | Social Media | ♥ Moana Amersfoort | Nijmegen | Apple | Guitar | Business IT Management

Games have been around since nearly the beginning of the humanbeing.

Games provide a constructed context for play and exploration.

ga· mi· fi· ca· tionGamification is the use of game design techniques, game thinking and game

mechanics to enhance non-game contexts.

"Games aren’t fun because they're games, but when they’re well-

designed"

Sebastian Deterding

how to stimulategoing by stairs?

the fun theory

Business

‣ Your business model (should) contain(s) the way you play with your customers

‣ Use game elements to break the boring moments

Generation C

inner needs to awards

dominateindependancylovefun

pointsleaderboardsrewardsbadgeslevels

base principles

‣ gamificationMaking it more attractive

‣ PlayerYour user

‣ JourneyKeep surprising

‣ DynamicsDon’t be obvious

‣ ExperienceBring emotion

‣ Social Actions & Engagementyour buldingstones for involvement

base principles

‣ Build communities

‣ Extend brandings

‣ Increase engagement

‣ Motivates a call to action

Bron: http://trp420.wordpress.com/2010/10/26/produtora-de-farmville-vale-mais-que-electronic-arts/

farmville

Bron: http://farmvillefreak.com/farmville-freaks/farmville-pigpen-new-features

that’s so...

time is money

why should you wait?

social gamification

linkedin

gmail

foursquare

twitter

nike plus

And your business?

Your business is

allreadya game

We can make it more fun, but not easier

‣ Adding game elements, will make it more fun, but not easier.

‣ Be there on boring moments, and make your customer smile!

Expensive?

‣ No!

‣ Stay in line with your business(e.g. don’t give away an iPad when you are a pharmacy)

‣ Even when it’s free, it’s cool!

‣ e.g.: Give reduction, an award or highlight a customers quote!

simplicity counts

Remember

‣ There must be more than one participant

‣ Don’t make it too difficult

‣ Don’t overkill your players with information

‣ Make it as much as easy as possible

Trend or Hype?

‣ Definitely a trend

‣ More and more business discover gamification

Stay connected!

@mathijsvdhurknl.linkedin.com/in/mathijsvdhurk

slideshare.com/mathijsvdhurk

mathijs@vanderhurk.nl