games for health conference 2013

Bonnie Feldman, DDS, MBA - Business Development for Digital Healthwww.drbonnie360.com | @DrBonnie360 | drbonnie360@gmail.com

An Emerging Ecosystem

An Evolving Ecosystem

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© 2013 - All rights reserved.

Source: Park Associates

Who Uses These Tools?

+70% Using

tools/apps for memory

training

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Chasing Cognitive Health

Wake Up Your BrainLumosity

Pinball game

Playing Koi

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USER CONSUMER

PATIENT

Engage User with

Interface

Capture Data

Provide Feedback

User Changes Behavior

Further Feedback

and Reinforceme

nt

Behavior ChangePersists

Repeat

Feedback & Behavior Change

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A Swell of Employee Wellness

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Using Social Games with Shapeup

http://vimeo.com/58941378

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Common Success Factors

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Engagement

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• Incentives• Carrot versus stick- intrinsic versus extrinsic• Point, badges, money, reduction in premium

•Analytics• Brain games to get the right level question•Iterate the product based upon customer feedback

Personalization is Essential

4 Case Studies with Nimble Iteration

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Chronic Disease

One Health: http://vimeo.com/onehealth/35022866

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Preventing Diabetes ProgressionOmada Health

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Business Models•Corporate Wellness

• Per member per month• Success based

•Consumer• Monthly user fee• Other

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Venture capital funding in digital health (millions)Source: Rock Health

Mobile health apps downloads (millions)Source: Allied Health World

Global revenue from mobile healthcare apps (billions)Source: Allied Health World

Where’s the Money?

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Using game design to help consumers manage their health

Earn points for taking meds safely and on time

Using elements of game mechanics and automated positive coaching

Have world’s largest sleep database

Combining best in neuroscience with best in video games

Creating a new kind of cognitive activation

Founders are gamers turned bodybuilders

Strong social community has over 1 m downloads

dfsjfjs

Up and Comers

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+1.310.666.5312

drbonnie360@gmail.com

www.drbonnie360.com

@DrBonnie360

Bonnie Feldman DDS, MBA

Business Development for Digital Health

© 2013 - All rights reserved.

Sources• Ellen M. Martin, Freelance Writer/Editor with extensive corporate communications background in healthcare and technology• Lumosity

• Finn, M., & McDonald, S. (2010). Improvement in Sustained visual attention following Cognitive Training in a sample of older people with Mild Cognitive Impairment. Presented at the Australian Association of Gerontology Conference, Brisbane, Australia.

• Gyurak, A., Ayduk, O., & Gross, J. B. (2010). Training executive functions: emotion regulation and affective consequences. Presented at the Determinants of Executive Function and Dysfunction Conference, Boulder, CO.

• Hardy, J. & Scanlon, M. (2010). Analysis of cognitive performance in worldwide sample of over 200,000 people reveals new distinctions in age-related cognitive decline. Presented at the Society for Neuroscience Conference, San Diego, CA.

• Hardy, J. L., Drescher, D., Sarkar, K., Kellett, G., & Scanlon, M. (2011). Enhancing visual attention and working memory with a web-based cognitive training program. Mensa Research Journal, 42(2), 13–20.

• Kesler, S., Lacayo, N., & Booil, J. (2011). A pilot study of an online cognitive rehabilitation program for executive function skills in children with cancer-related brain injury. Brain Injury, 24(1), 101–112.

• Kesler, S., SM Hosseini, C. Heckler, M. Janelsins, O. Palesh, K. Mustian, and G. Morrow. "Cognitive Training for Improving Executive Function in Chemotherapy - Treated Breast Cancer Survivors." National Center for Biotechnology Information. U.S. National Library of Medicine, 3 May 2013. Web. 30 May 2013.

• Omada• "Diabetes Prevention Program (DPP)." National Diabetes Information Clearinghouse. US Department of Health and Human Services, n.d. Web. 30 May 2013.

• Shape Up• Leahey, Tricia M., Melissa M. Crane, Angela Marinilli Pinto, Brad Weinberg, Rajiv Kumar, and Rena R. Wing. "Effect of Teammates on Changes in Physical Activity in a Statewide

Campaign." National Institute of Health. Preventative Medicine, July 2010. Web. 30 May 2013.• Leahey, Tricia M., Rajiv Kumar, Brad M. Weinberg, and Rena R. Wing. "Teammates and Social Influence Affect Weight Loss Outcomes in a Team-Based Weight Loss

Competition." Articles: Behaviour and Psychology. Nature Publishing Group, Jan. 2012. Web. 30 May 2013.• Wing, Rena R., Angela Marinilli Pinto, Melissa M. Crane, Rajiv Kumar, and Brad M. Weinberg. "A Statewide Intervention Reduces BMI in Adults: Shape Up Rhode Island Results."

National Center for Biotechnology Information. U.S. National Library of Medicine, May 2009. Web. 30 May 2013.• Wing, Rena R., Melissa M. Crane, J. Graham Thomas, Rajiv Kumar, and Brad Weinberg. "Improving Weight Loss Outcomes of Community Interventions by Incorporating

Behavioral Strategies." American Public Health Association -. N.p., 15 Mar. 2010. Web. 30 May 2013.