games als marketingmiddel - bart hufen
Post on 22-Jan-2015
1.982 Views
Preview:
DESCRIPTION
TRANSCRIPT
BrandNewGameDigital Interactive Branding
BrandNewGameMenu
0. W.T.F.? 1. Digital Consumer2. Digital Branding 3. Digital Cases 4. Digital Future
BrandNewGame0. Who The F*!?
BrandNewGame0. Who The F*!?
: @BartHufen
Bizz : www.brandnewgame.nl
Blog : www.gamingandbranding.com
Book : www.brandnewplayground.com
Building Brands in the
Digital Era
BrandNewGameWat is dat?
BrandNewGame 2/3. Digital Design
1972 1979 1986 2000 2007 …
Digital Consumer
BrandNewGame1/3. Digital Consumer
BrandNewGame1/3. Digital Consumer
Some Facts
> 600 million people on Facebook > 60 million people play Farmville
> 7 million people on Hyves > 1,5 million people play games on Hyves
> 150 million unique visitors on Spilgames portals
8/10 downloaded apps are games – free and paid
BrandNewGame1/3. Digital Consumer
FarmVille
BrandNewGame1/3. Digital Consumer
FarmVille
BrandNewGame1/3. Digital Consumer
FarmVille
FarmVille
BrandNewGame1/3. Digital Consumer
Old McDonald had a Farm…
BrandNewGame1/3. Digital Consumer
Old McDonald had a Farm…
BrandNewGame1/3. Digital Consumer
Some Facts
BrandNewGame1/3. Digital Consumer
BrandNewGame1/3. Digital Consumer
BrandNewGame1/3. Digital Consumer
Digital Branding
BrandNewGameWat is dat?
BrandNewGame 2/3. Digital Branding
BrandNewGame 2/3. Digital Branding
1. Be Real (authentic) 2. Behave Righteously 3. Remain Remarkable 4. Remain Relevant 5. Reward Relationships
Digital Cases
BrandNewGame3/3. Digital Cases
Games to support objectives on:
- Product - Price - Place - Personnel - Promotion
BrandNewGame3/3. Digital Cases
ING – Internal Branding & Training of Staff
BrandNewGame3/3. Digital Cases
BrandNewGame3/3. Digital Cases
BrandNewGame3/3. Digital Cases
BrandNewGame3/3. Digital Cases
Results:
- 95% played the game - 86% more than once - Relevant data
Resultaten
Winnaar highscore mei 2009“Ik bleef steeds op een bepaald niveau steken, totdat ik een klant aan het begin van het gesprek een flesje water aanbood. Hierdoor kreeg ik meer punten voor klanttevredenheid. Op ons kantoor passen we deze werkwijze nu ook toe. En met succes, klanten reageren heel enthousiast”
BrandNewGame3/3. Digital Cases
Bjorn Borg Europe – Increase Traffic to Stores & Conversion
BrandNewGame3/3. Digital Cases
Björn Borg & Pong => a Brand New Ballgame
Objective : Increase traffic to the stores and increase conversion Target : Young men and women aged 18-35 Concept : Playing tennis for discount in euro’s
Sports
BrandNewGame3/3. Digital Cases
Björn Borg
Tennis
UnderwearLifestyle
Urban Tongue in cheek
Colorful
FashionQuality
Leading
Young Minded
Consumer
Swedish
Abba
Parties
Dance
Fun New BallsWeird Scores
Comfortable
Down to earth
BrandNewGame3/3. Digital Cases
A Brand New Ballgame called ‘Bjöng’
BrandNewGame3/3. Digital Cases
A Brand New Ballgame called ‘Bjöng’ 10 minute playtime gives the right to 10 euro discount
BrandNewGame3/3. Digital Cases
Play the Bjöng Challenge and win up to 10 euro discount at Selfridges
BrandNewGame3/3. Digital Cases
BrandNewGame3/3. Digital Cases
BrandNewGame3/3. Digital Cases
POSTER / AD DIGITAL VOUCHER
BrandNewGame3/3. Digital Cases
Bjorn Borg Europe – Increase Traffic to Stores & Support Sell-Through
Digital Trends
BrandNewGame4/4. Digital Trends
Gamification of Society
Games to Support Marketing Objectives
Location Based Services & Augmented Reality
Collaboration between Communities & Brands
BrandNewGameGAME OVER
More presentations on Slideshare!
Let me know who YOU are!
And WIN my book!
BrandNewGameGAME OVER
: @BartHufen #BrandNewGame
Bizz : www.brandnewgame.nl
Blog : www.gamingandbranding.com
Book : www.brandnewplayground.com
BrandNewGameDigital Interactive Branding
top related