[gamenext] what you don’t know can hurt you: understanding the true meaning of localization
Post on 09-May-2015
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What you don’t know CAN hurt you: Understanding the true meaning of localization
How?
Why so few success stories?
Localization is a powerful tool that is poorly understood.
It’s an investment
with a return, not a
cost sink.
It’s an investment
with a return, not a
cost sink.
It’s an investment
with a return, not a
cost sink.
Localization =/= Translation
Localization =/= Language
It’s about building community around your product, not language.
Total Approach
Localizing Content
Language and
Usability Testing
Customer Support
Marketing
It’s about building community around your product, not language.
It’s about building community around your product, not language.
It’s a lot of work.
It’s a lot of work.
It’s a lot of work.
Now you know. Empower your games!
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