galleryireland.ie design workbook

DesignWorkbookBy David Lin

ContentsCompetition

Briefing & idea generation p.3-10Development & process of design p.11-27Overview p.28-35Image references p.36-42

Facebook coverBriefing & idea generation p. 43-50Development & process of design p.51-65Overview p.66-70Image references p.71-88

Advertisement for House & Home Magazine

Briefing & idea generation p.89-94Development & process of design p.95-117Overview p.118-120Image references p.120-128

PosterBriefing & idea generation p.129-134Development & process of design p.135-143Overview p.144-145Image references p.146-147

ShowcaseShowcase Idea p.148-150Framed poster of group members p.151-158Name Tags p.159-161Leaflets p.162-165Other things we incorporated in the showcase p.166-169Workbook & designs done by David Lin (Art Director) p.170--177Overview p.178-179

CompetitionThe competition has not yet been approved by the client during the development of the poster and competition idea.

Briefing & idea generation

Strategy briefThe competition is a way of generating awareness for Gallery Ireland

It is targeted 4th, 5th, 6th year secondary school students and students currently doing a FETAC course.

Applicants must take the passage “light within the darkness” and use either print, paint or photography mediums to portray this phrase.

How the competition works is applicants must send a picture of their artwork to info@galleryireland.ie with their name, age and school. If they wish to include a short description on how it relates to the passage they may do so. Those pictures will then be uploaded to the Gallery Ireland Facebook profile.

The artwork will be publicly judged on the Facebook page, where each “like” will count as one vote. Multiple votes are allowed. 5 Finalist from each medium (paint, print, and photography) will be selected from the Facebook page as our finalists according to their vote counts.

Objectives

To capture the attention of secondary school and FETAC course students.

To increase the fan base of Gallery Ireland’s Facebook page through the competition.

To reflect Gallery Ireland through the poster by making it look professional.

Increase awareness of Gallery Ireland among students.

Media & Placement choice

The poster will be advertised through social media such as Facebook and Twitter.

It will also be sent though the website’s newsletter.

Ambient advertising will be put up within the various secondary schools and FETAC courses.

The poster is also to be put up on the Gallery Ireland news section of the website.

Brainstorming

PaintPaint

PrintPrint

Photography

Online

Modern Irish

Professional

ProfessionalGreenGreen

Artists

Brushes

Camera

Social MediaSocial Media

Facebook

Twitter

TwitterText &

TextureText & Texture

ColourColour

Black &Whit

eOpportunit

yOpportunit

ShowcaseShowcase

Design

Inspiration

CreativityCreativity

Website

Endless Possibilit

“Light within the darkness”

Ying & Yang

Note*- Although “Gallery Ireland” and “Art” “Competition” are brainstormed separately they are all done in the context of making the poster for the competition.

PrizesPrizes

AwardsAwards

ResearchInspiration, Research for client industry, Independent research.

Primary research has been done to get an understanding of students and their opinion about the competition. The majority of the students said that; they would be more inclined to participate in a competition if it was sponsored by a professional institution and if there was a judge that is of importance within the art industry. Therefore a professional feel from the poster is essential.

Other inspirations we have gather during the developement of the competition, are the various different images that we would like to incorporate into the poster e.g. Cameras, Ying & Yang designs, different types of brushes and other posters and how they incorporate all the mediums.

Design choiceThe main idea around the competition was to inspire creativity, so we included various mediums such as brushes and camera features. Through the medium used we wanted to create a sense of a competition on a professional scale while provoking the audience to be apart of this competition. The logo and trade marked design will be kept on the poster adding the competition text to it.

We wanted to represent Gallery Ireland professionally through this competition. We did this by not over complicating the design & feel, but at the same time it needs to seem appealing and creative through the combination of camera and brush through lighting and composition.

Green, black and yellow are the three main type of colours used to synchronize with the Gallery Ireland logo.

Text styles would vary due to information being displayed i.e. Essentail information needs to be displayed clearly, while some other writings can have a more professional & classical feel to it.

*Note – This is not the final poster and changed may be implicated in the near future.

Development & process of design All the design is done through Photoshop. Images were taken from websites that are then modified to suit the design of the poster. Some images are made through the shape or brush tools.

Final Design format

All designs are done on photoshop

Dimensions - 2480 × 3508

Colour space – RGB

Colour profile - sRGB IEC61966-2.1

Initial designI wanted to incorporate Galley Ireland as a professional entity through the poster as seen from the research. Students would be more inclined to participate if it was seen to hosted by a professional body.

The design layout would follow the generalized poster competition. From the logo being shown on the top of the poster, followed by the designs in the centre.

Further information should be provided near the top and bottom (followed by the sponsors and social media logos) of the page.

I decided to use the camera lens and the brushes taken from online websites for the design of the poster by modifying them through the eraser and selection tool.

I wanted to present the competition as an art related one, through imagery and what better way to do so by adding the essential tools (paint brushes and camera) that gives birth to a master piece.

As you can see the camera is placed in the middle as the centre piece as I found it to be a more appropriate. The brush will be used to complement the centre piece by revolving around it and both the brush and centre piece is modified by selection, transformation and deletion tools. Other adjustments such as the size of the sponsorship bar and the social media logos have been made through the resizing and free transformation tool.

(continuation from last page)

Design changes 1.0

Although the brush complements the centre piece (camera) nicely, somehow it was hard to further develop the concept of the design.

The brush seems to be in an awkward position and it doesn’t seem to allow any changes to be made. I have considered adding another brush to the other side, as it looks pretty bare but this just clutters the poster.

Finally, I decided that the brush should be moved around just to see if there is any other way of filling that void on both left and right side of the poster.

To showcase the centre piece a bit more I decided to use a more whole camera with greater contrast to its dark surroundings. The brush is revamped and moved to the left hand side of the camera, again modified through free transform, selection and movement tools. I also left some temporary shadows by using the brush tool) on some of the tilt of the brushes that is to be modified later on. The sponsors at the bottom of the page has been resized and transformed to fit in line with the Facebook & Twitter logos.

Design changes 2.0

Now we have the feel of the poster in terms of its composition that could essentially be in the final design.

Text has to be added into the poster at his point to see how it should be planned out. I’ve taken the more vital information that needs to be displayed on the poster, while the rest can be seen on the Gallery Ireland Facebook profile and website.

The text styles are carefully selected to suit the professional feel of the overall design and clarity of information provided.

After adding the text I begin to see the final draft of what the poster would look like. The text is carefully placed, as you can see the terms and conditions is added at the bottom of the poster. The quote for the passage is to be displayed at a more noticeable place as it provides the theme of the competition. Other information is then distributed near the centre piece (camera).

Also you can see the brushes have been nicely refined through patching in Photoshop. The shadow under the brush has also need refined to look more realistic and smooth (shadows done through brush tools over camera to add the smoothness). The instruction is added to the side of the camera, while complementing its shape by revolving the text around the surface.

A smoky line is added by accident but as it turns out it works quite well. It is done through the brush tool function of Photoshop. It somehow fills the void on the right hand side of the main body of the poster.

Refinement & changes to design 2.0

Although we can start to see how the design might look in the end, there are some issues that need to be addressed.

The terms and conditions at the bottom is way too long and leaves little room for the information above to stand out.

The quote “light within the darkness” needs to standout more and by placing it at the very top looks quite awkward and out of place.

I initially wanted both social media icons to be present in the poster but after taking a closer look it, the icons are too overpowering in conjuncture with the sponsor’s icons.

The brushes also seem to be floating in mid air and that needs to be addressed.

As you can see there are some small changes that have significant impact on the overall design of the competition poster.

The more noticeable changes would be the passage “light within the darkness” being placed at the centre of the camera. A bar is then added underneath shaded at the two ends with the brush tool. The purpose of the bar is to provide support for the passage.

Other significant changes would be the icons at the bottom. I decided to remove the Twitter logo, as it seems to take up unnecessary space and it is more important for the Facebook logo (changed shape and colour to green to suit the flow of the poster) to appear as the judging will be done on the Gallery Ireland Facebook profile. Line bars (done through the shape tools and shaded by the brush tool) were setup as stands to support the brushes.

The terms and conditions has been reduced to make the text above standout more as it now reads “Applicants must be 16 or over. Terms and Conditions apply… See Facebook page for more details “. Other minor details to change include the green writing of Gallery Ireland’s artwork submission email (changed to green by the colour tool) to add contrast to the rest of the text. The brush has been further refined making it more smooth and pleasant to look at.

Text style reference BlairMdITC TT

“vote for the winner on Facebook” – Info. ” Applicants must be 16 or over. Applicants only applies to 4th 5th 6th year secondary school students or students currently doing a FETAC course.“ – Terms and conditions “Send a picture of your artwork to info@galleryireland.ie with your name age and school. Include a short description of the piece.” – Info. “Competition” - Title

Cochin “From this passage you must portray what is written through the following mediums; print, photography or paint” - Instruction

Engravers MT

“Light Within the Darkness ” – Quoted passage

Final design

Overview Client feedback & problems that occurred during development.

Client input & feedback

While our Account Handler has sent the final design to our client, no feedback of the design was given or any implication that the competition will be hosted in 2012.

However we did receive some feedback from our client’s web designer when I showed him my designs for the competition poster during the Eircom video shoot.

Design changes 3.0

From the feedback of the graphic designer, he emphasize that the centre piece should be bigger along with the quoted passage.

He also mentioned that the Facebook logo should not be changed as it is copyrighted.

Another comment was that he felt the brushes were a bit too bright and that can take away from the centre piece.

From these construct comment I decided to add more and change the final design.

As you can see there are some significant changes that were made in conjuncture to the initial final design. The centre piece has been greatly enlarged with an additional design feature to it (made accidentally through the selection tool).

The Facebook logo had to be changed back to its original colour. Due to the re-enlargement of the centre piece, the green smoke like line had to be taken down after. It was not without effort that I tried to keep it but it was not possible.

The brushes were finally dimmed to bring out the centre piece (this is done through by changing the brightness/contrast). I also decided to add brushes to the right hand side of the poster. This somehow makes the poster feel more complete and in equilibrium.

It is the minor changes that brings one design closer to perfection. Although you may not be able to see the more micro changes.

Those changes is done through liquefying, erasing, adding shadows and positioning.

The instruction however is now added to the top under the “COMPETITION” text, which was once removed due to lack of space.

Note* - Minor changes will be highlighted in the next page.

Client final feedback

During our final presentation to our client we showed the competition poster and reinforced the competition idea to generate more Gallery Ireland users.

However we did not receive any direct feedback from our client at the end of the presentation but she seemed to be pleased with what we presented so we take it as a sign that she also like the poster design.

Critical Analysis of

ProjectOverall there were quite a few issues during the development:– The logo is not of as good a quality that I would like, as we

could not aquire one with a higher quality from our client in time.

– No client feedback– Not having the proper training for photoshop has increased

the project time dramaticly.– Mistakes were made during the making of the poster. By

flattening the images I could not move images I wanted to change. How the only way to counter that is by overwriting the flattened image or make an add on onto it.

– The deadline for submissions is supposed to be added on the poster but since we did not get comfirmation if the competition is a-go or not, it could not be included during the design developement.

– Due to copyright issues the Facebook logo had to be changed back to its orginal colour.

• Overall, I went through quite a few designs, some of which, were slight variations of a picture frame theme.

• The final design looked completely different, but kept some of the initial design characteristics.

• The final design broke down the barrier by showing the bringing across the brand message, brand image, information provided for the competition and overall creativity of the design.

Competition Poster Image References

Gallery Ireland Poster

Designed by Caroline Allen (Owner of Gallery Ireland)

http://image.shutterstock.com/display_pic_with_logo/102340/102340,1239108662,1/stock-photo-digital-camera-

lens-isolated-on-white-28107136.jpg

http://www.simplyzesty.com/wp-content/uploads/2011/08/Twitter-Logo-300x293.jpg

http://static5.depositphotos.com/1020169/412/i/450/dep_4125128-Sable-Paint-Brushes.jpg

http://blogs-images.forbes.com/tomiogeron/files/2012/04/facebook_logo1.png

Facebook CoverThe Facebook cover was approved by our client during the development of the idea & design.

Strategy brief

• The Facebook profile needs a new cover for Gallery Ireland.

• It has no specific audience but just to show off Gallery Ireland through the cover page.

• The cover should reflect Gallery Ireland.

• The cover page should be both creative and appealing.

Objectives

• To make an appealing and creative cover for the Gallery Ireland Facebook profile page.

• To showcase Gallery Ireland’s personality.

• To make use of the Facebook cover i.e. promotion.

Brainstorming

Personality

Frames

Modern Irish

Professional

ProfessionalGreenGreen

Customization

Reflection

Capture

Capture polishpolish

ColorsColors

Inspiration

CreativityCreativityEndless Possibilit

Endless Possibilit

Social MediaSocial Media Global

& LocalGlobal & Local

Note*- Although “Gallery Ireland” and “Facebook Cover” are brainstormed separately they are all done in the context of making the Facebook cover Gallery Ireland fan page.

Classical Feel

OnlineOnline

DesignDesign

To show off

Traditional

Traditional TimelessTimeless

Connecting people

Connecting people ArtistsArtists

FansFans Art lovers

Art lovers

PridePride

Research & Inspiration

• Some research was conducted in terms of looking at various different cover pages. We have found that a cover page needs to be relevant and complementing to a Facebook profile. It also reflects the personality of a Facebook page and the design should not be taken lightly.

• We got a lot of inspiration from looking at Gallery Ireland’s website and how we want to incorporate the website onto the Facebook cover page.

Example of an interesting Facebook

cover design

http://www.techomag.com/15-cool-facebook-timeline-cover-designs-that-will-blow-your-mind-pics/

Development & process of design

All the design is done through Photoshop. Images were taken from websites that is then modified to suit the design of the poster. Some images are made through the shape tools.

Final Design format

• All designs are done on photoshop

• Dimensions - 851 × 483

• Colour space – RGB

• Colour profile - Color LCD

Initial design During my initial design stage, we wanted to incorporate what I had from our research and brainstorming. I decided to use frames as our centre piece for the cover as an eye catching point (Within the frame would generally be a known painting of some kind). As you can see I wanted to add the logo to showcase the company.

I then separated the background by adding linear black line shapes. Between those lines I plan to add images or art pieces that complement each other as a more vibrant background.

As you can see I have fused the frames together to make it more centralized.

Segments of art pieces are then added to the background between the lines; thus making the cover more vibrant and appealing

Since I already have the logo on the Facebook profile page, we decided to make the logo into a banner that is to be stretched across the cover.

Design Changes 1.0• After looking deeper into the design there were some

questions that came to place. Although the cover does have an appealing feel to it, there was the problem on how much it reflects Gallery Ireland.

• It may represent art in an international sense but at the same time alienating Gallery Ireland and what it represents and that’s Irish Artist.

So then I decided to make the cover more relevant by adding Irish artists & artwork into the background and foreground.

James Joyce is thought to be one of the greatest Irish artist of all times. His poetry inspires people internationally and gives relevance to what Gallery Ireland wishes to represent.

Within the lines I added a design from the Book of Kells and also a piece of Irish art to represent Ireland and the Irish heritage.

Design changes 2.0• After making those changes for the design layout, even

with the Irish relevance to Gallery Ireland, it still didn’t feel right.

• Yes it may represent Irish art and artists but how does it represent Gallery Ireland? Thus back to the drawing board and sure enough I found the answer on the Gallery Ireland website, as where it all started.

From looking at the Gallery Ireland website I found that the answer was there all along.

Gallery Ireland is full of artworks by Irish artists and thus can be incorporated into the cover.

I then chose various art pieces from all of the artists (not wanting to leave some artists behind in showcasing their work through the Facebook cover.) and then chose the ones I think would be best suited in terms of quality, colour and fluidity.

The colours that I wanted to incorporate were green( for Gallery Ireland), blue (giving contrast) and other standout colours such as purple, red etc.

As you can see I have added the final changes to the design through fine tuning the art works into those lines.

The incorporation of the colour contrast work nicely from the green (Left side) to the blue (Right side). More standout colours were added in to the frame as we want to emphasize the centre piece.

Some of the art pieces had their colour tones and brightness slightly adjusted to suit the flow of the cover.

Design Changes 3.0• With the final draft in place I started to look at the

centre piece. Originally I wanted to add a iconic figure within the frame but after making the transition from design change 2.0, I wasn’t sure what to add into the frame.

• Also I wanted the cover be useful and have an advertisement utility to it.

I then added the “five free uploads” (The poster that our client did) to the cover page on the right hand side.

It is then divided by a green line to show contrast.

Inside the frame I decided to add some kind of working that represents the idea of “this could be you” and also giving it an international appeal i.e. C’est Moi

Design Changes 4.0After testing out he design on the Facebook cover page. The “five free uploads” just didn’t seem to work.

Another problem that I forgot to account for is that the design itself is a larger size of the Facebook cover page. Therefore it did not fit into the cover page the way it should and in that process cutting out pieces of the design that was essential for the overall look.

The words within the frame didn’t really reflect Gallery Ireland and the space could be used to reflect Gallery Ireland in a less obvious way.

As you can see we removed the “five free uploads” and mirrored the green side of the cover to fill in the space.

The words within the frame is then replaced with a temporary profile picture taken from the Gallery Ireland website.

The size of the overall cover design has been changed from 851 × 483 to 851 × 315 to suit the Gallery Ireland Facebook profile page.

With the final draft in place some small changes had to be made to the cover page.

On the left side the frame is then taken out as I didn’t want to take the attention away from the central fame.

Final Design

• Although our client is delighted with the PowerPoint she has some concerns - “I like what David has done for the Facebook picture, its very creative! I have one change though if you don't mind! There is no need for the picture frames and the 'mysterious man', as the background looks amazing on its own!”

• After getting the client’s feedback on the Facebook cover page, we then took down the frames and replaced them with more artworks to fill the void space where it once was.

As you can see I removed the fame in response to our client’s needs.

I added additional art pieces that went with the blue paintings and a bit of green to fill in the spaces between the lines.

Again some of the paintings were modified through contrast and colour adjustment.

Client final feedback• We presented the final work design of the

facebook cover during our presentation to our client.

• Though there was no direct feedback from our client after the presentation, she seems to be happy with the result.

Project• Overall the project of making the cover took a while. There were

some issues such as:• Mistakes were made during the making of the cover. By

flattening the images I could not move images I wanted to change. How the only way to counter that is by overwriting the flattened image or make a one add onto it.

• Other mistakes include not the consideration of cover size and as a result I had to resize the image and full the blank space on the left hand side.

• Changes had to be made for the client.• Not having the proper training for photoshop has increase the

project time dramaticly.• Finding the right colour image (artworks from Gallery Ireland

website) for overall all design and placing them was time consuming.

• The final design broke down the barrier by showing the bringing across the brand message, and fitting Facebook profile page.

Facebook Cover Initial Draft Image Reference

http://reillyenglehart.files.wordpress.com/2011/01/picasso_guitar_player_1910_artchive_40pc.jpg

http://www.proprofs.com/flashcards/upload/a8703228.jpg

http://fineartamerica.com/featured/james-joyce-anne-marie-odriscoll.html

http://www.maguiregallery.com/barrie/images/brigidscloak.jpg

http://www.ibiblio.org/wm/paint/auth/vinci/joconde/joconde.jpg

Facebook Cover Draft Image Reference

http://www.scrapbookscrapbook.com/digital-scrapbooking-frames.html

http://www.galleryireland.ie/profile/55/Paul-Johnston/&p=0

http://www.galleryireland.ie/profile/41/Anne-Rumpf/

http://www.galleryireland.ie/profile/70/Aleannah-McInerney/

http://www.galleryireland.ie/profile/62/derek-mcdermott/

http://www.galleryireland.ie/profile/66/paul-hallinan/

http://www.galleryireland.ie/profile/65/Maree%20-McG/

http://www.galleryireland.ie/profile/36/Una-McGuire/

http://www.galleryireland.ie/profile/34/Rita-Allen/

http://www.galleryireland.ie/profile/40/Marc-Guinan/

http://www.galleryireland.ie/profile/50/Laurence-O'Toole/

http://www.galleryireland.ie/profile/57/David-Dalton/

http://www.galleryireland.ie/profile/46/sim-abdalla/

Facebook Cover Final DesignImage Reference

Advertisement House & Home MagazineThe Advertisement proposal has not yet been approved by the client during the development of the poster.

Strategy Brief• We’ve been commissioned to make an

advertisement for the magazine House & Home by our Account Handler – “I have found a design job! For the House and Home magazine, we need to create a quarter page advert to insert. Can you create an advert along the lines of the empty frames idea we had last year or if our copywriter has some ideas.”

• Our target audience are housewives, homeowners and people who have a passion for art.

• To inform readers of the House and Home magazine of Gallery Ireland and its service

• To generate awareness through creative advertising.

Objectives

• To increase the amount of viewers on the Gallery Ireland website

• To get more buyers on to the website.

• To generate brand awareness of Gallery Ireland as a place to buy quality Irish art.

• To increase the number of sellers on Gallery Ireland (due to the increase of art being sold from the website).

Eco Homeowners

Island

Audience

Adults

Contemporary

Modern

Gallery Ireland Advert

Professional

Atmosphere

StyleStyle

Irish-nessIrish-ness

Frames

HouseHouse

Feelings

House & Home

Magazine

Housewives

Viewership

Decoration

Addition

UniqueInteresting

Mind mapping

Note*- “Gallery Ireland Advert” and “House & Home Magazine” are mind mapped together is done through the context of making the poster for the Magazine.

Research

• To target buyers of art, the team plan to advertise in The House and Home magazine which is issued bi-monthly.

• Brainstorming, and the use of the internet helped us, come up with obscure thoughts and designs for our House & Home advertisement.

• With the help of research, our ideas changed from giant trees to picture frames, to the Mona Lisa in a brown paper bag.

• This magazine has an average of 93,900 readers per issue. The magazine has a significant ABC readership of 13,575.

All the design is done through Photoshop and Illustrator. Images were taken from websites that is then modified to suit the design of the poster. Some images are made through the shape tools and brush work.

Final Design format

• All designs are done on photoshop & Illustraitor

• Dimensions - 2480 × 3508

Initial design 1.0

• Our Initial Draft seen on the right, featured a giant tree, with a classic picture frame hovering over the tree trunk. The text ‘Need Decoration’ was added inside the picture frame.

• The Gallery Ireland logo was included in the bottom right corner. The Advert was in a B&W shade with the text in green.

• The design had relevance with the target audience, in an artistic way and feel. But it did not effectively bring the brand message across.

Design Changes

• The tree became too overpowering, and stood out more than the Brand itself

• The text had little to no relevance with the Brand image.

• To reinforce the brand image, we added the Gallery Ireland Logo to the right hand side.

Initial design 2.0

So we decided to change the initial design to just the frame, by taking the natural tree setting out of context.

Taking the concept of the frame and using the Gallery Ireland logo to surround it, to create a border over the picture frame

The text would be added within the frame provoking the readers in some way.

I surrounded the picture frame, with Gallery Ireland Logos to create a border around the picture frame. The white background was added to further bring across the green text. Since the target audience presumably would be home owners looking for designs and furniture to put up in their home. The words “Need Decoration?” seems appropriate in this context.

Design change 2.0

After finishing the design I realized it was too small in terms of its size (246 × 205) for an A4 magazine and other issues started to arise.

After reviewing the image, it looks a bit over simplistic for a magazine advertisement.

It was a cleaner design, but it still didn’t convey Gallery Ireland’s message properly and was a little confusing with the micro logos surrounding the frame.

The size of the new revamped design has been increased dramatically (2480 × 3508) to ensure a greater quality when applying it to the quarter page magazine. The FX tool is then applied to the text which gives it more of a 3D feel from the shadow.

This was a more interesting and more modern approach, the tag line was repeated three times with complementary colours. It almost reads ‘need direction’ rather than ‘need decoration’

The Gallery Ireland website is also provided below the last “Need Decoration?” in an attempt to direct the readers to the Gallery Ireland website.

To give the design a more varied choice for the magazine I inverted the colour of the frame through the black & white tool. With a silver from it only makes sense to colour the background to be an darker colour and in this case I chose black.

The silver frame brought across a much more sophisticated tone which suited the House & Home feel.

Design change 2.0

This was a very similar production to the last draft, but the background was changed to white or black, and the text stands out a lot better.

This would have worked well with the magazine page ad space, but we decided to work on it a little but more and create something else because it seemed too simplistic and traditional for the magazine advert.

Maybe, the use of a more modern frame would have looked better, which is why we developed the idea further.

A significant change has been made in comparison to the original design. The previous design was thought to be too traditional and linear. I added the new more modern frame and infused it with the ripped package. By tilting it sideways it makes the painting more alive and within that centre piece the words “Need Decoration?” would pop out more. The logo is then added to the bottom left of the design instead of surround the painting, this is mainly due to fact that it just didn’t work as a decoration and did not standout as much as it should for a company logo.

Design changes 3.0Although the concept for the final design is there. In terms of composition it looks very disconnected.

The more I looked at the “Need Decoration?” words used, the more I thought to myself. “this needs to be changed.” We want to represent Gallery Ireland as a professional website that provides quality Irish artworks and not something off one of Harvey Norman’s annoying advertisements.

The background needs to be filled and something that ties in nicely with the frame in front.

As you can see, we removed the “Need Decoration?” wording and is replaced by the Gallery Ireland logo. This definitely gives the company a chance to showcase their company logo as the centre piece, while stepping away from the traditional way of placing logos. I tried to fill the background with frame parts to make the background look less bear ( also by adding a shade of green that ties with the logo).

Design Changes 4.0

The logo is definitely in the right place in terms of generating awareness, while giving a sense of importance to what is in the packaged frame.

However the background was just not working out. The frame still feels like it is floating on air.

The solution would be to find a background that complements the foreground.

After surfing the web, I finally found this background that goes well with the frame colour. It shows contrast but at the same time complementing each other. It also gives a sense of reality and familiarity to the readers, in comparison to the flat background (along with random frames sticking out) in the previous designs.

Design changes 5.0

With the final draft in place, there was still some things that needed to be added. The background without a doubt complements the frame, yet allowing it to assume the main role of the design.

However the painting seems to be denying the laws of physics by standing there on one edge with nothing to support it.

There is also a sense of emptiness to the bottom left corner and some kind of object can be used to fill that void (something that relevant to atmosphere of the design).

I needed something to hold the frame, so that it wouldn't look like it was floating in mid air. Originally I intended to add an object of some sort but then I thought that adding a hand to hold the frame would make it look more alive. Thus I found the image of the hand holding a bell, and by chance used the tip of the bell as the stand and the hand holding on to the tip. I also added the sold sign (made on illustrator) on the bottom left corner that adds relevance to theme and also filling the empty space there.

This would essentially be the final draft of the design.

The objects however in the design looked like it was added on to the background, instead being part of the whole design.

The sense of realism is taken away by the flatness of the objects and that needs to be addressed.

The solution I found to remove that sense of displacement and flatness of the objects was to; Add shadow to the sold sign, hand and frame that is reflected onto the background.

As you can see the light presumably shines from the upper left to them bottom right (All shadows are made from the brush tool).

With the final design in place, it was just what I wanted the final piece to look like. However it lacked information (or what the advert was about) from a reader’s point of view.

I started to research what other advertisements would do in this situation, when the print ad. lacks the information on the poster. I did not want to add cheesy tag lines or generic words in the design.

If I was to add text to the design, it must be relevant to the overall theme, appealing to the target audience and creative. So the copywriter and I came together to come up with a solution.

We finally came up with a rhetorical question to invoke the reader’s attention. The context not only relates back to company name but also relates to what Gallery Ireland is about with words such as; “personalities”, “vibrant masterpieces” and “Home…house”.

The text ends with the Gallery Ireland website as a reference and just to enforce the company website through imagery and text.

Text References

Times New Roman

Quote - Bold – “ It’s so hard to find the perfect piece of art”

Paragraph – “ Home owners should treat their house like a gallery; a place where they display their personalities through vibrant masterpieces. Breathe life into your house.”

Website – “www.GalleryIreland.ie”

Final Design

Client input & Final feedback

During the development the client did not give any feedback to the draft designs. The proposal for advertisement to be placed in the House & Home magazine, which has not been confirmed by our client.

The final design was shown during the presentation, although our client did not give any feedback, she seemed pleased with the overall presentation so we can only assume that she is happy with it.

Project• Overall there were quite a few issues during the development:

– The logo is not of as good of a quality that I would like, as we could not aquire one with a higher quality from our client in time.

– No client feedback during developement.

– Not having the proper training for photoshop has increased the project time dramaticly.

– Mistakes were made during the making of the poster. By flattening the images I could not move images I wanted to change. The only way to counter that is by overwriting the flattened image or make an add on onto it.

– The first few drafts didn’t sit well, even after some slight modifications as they lost the brands message by being too vague.

• The final design broke down the barrier by showing the bringing across the brand message, and fitting the target audience

Advertisement House & Home MagazineImage Reference

http://www.colourbox.com/preview/2562821-286095-women-s-hand-holding-red-bell-with-sign-sex.jpg

http://i.istockimg.com/file_thumbview_approve/4933103/2/stock-photo-4933103-antique-gold-picture-frame-square.jpg

http://www.designzzz.com/wp-content/uploads/2010/05/tree-hdr-photography.jpg

http://www.ajanda.tv/wp-content/uploads/2011/11/436607999_089db330b7.jpg

http://us.123rf.com/400wm/400/400/jackf/jackf1008/jackf100800145/7506571-modern-thin-picture-frame.jpg

http://static6.depositphotos.com/1014680/632/i/950/depositphotos_6322972-Wall-texture.jpg

Gallery Ireland Poster for FacebookThe poster was approved by our client during the development of the poster and competition idea.

Strategy Document• The Instructional poster shows how simple it is to get on

board with Gallery Ireland.

• Its important to show our target audience, the deals which Gallery Ireland offers and the ease of use with regard to the website.

• Our target is online users but also those who are not exactly tech savy.

• To let customers know about the “five free upload offer”.

• With this in mind, we wanted to create a poster, so that each of our target audiences could understand the service, young and old.

Objectives

• Through our poster designs, our objective is create awareness for the website

• Increase the flow from the Social networking sites as well as the website itself.

• To let customers know about the “five free upload offer”, thus increasing the amount of users of the website.

South Ameri

Island

Geometrics

Contemporary

Modern

Professional

Atmosphere

Atmosphere StyleStyle

Irishness

Design

Mind Mapping

Research

• Through primary research, we found out that not everyone is able to use a computer as well as the younger generation. People who are not familiar with the internet, would probably be confused as how to manage and operate their accounts on the Gallery Ireland website.

• Searching competitors websites, allowed us to see how they implemented their designs.

• We received much of our inspiration from Brainstorming, general knowledge and the use of Internet research.

All the design is done through Photoshop. Most designs are made through the shape tools, brush work and text modification.

• Our Initial Design featured a screen shot. Text was added originally on a black bar at the bottom of the Poster. Later, the text ‘Upload your art work for free until February’ was added at a diagonal mid way through the poster.

• In the top right hand corner, the text ‘Sign up now’ was added with tree green arrows showing the sign in button on the screen shot.

• The keywords, Art and free in the sentence were highlighted in the Gallery Ireland green colour to further emphasise the ‘G’ in the Gallery Ireland logo.

• We sourced our tribal designs in the top right hand corner with the help of brainstorming and Google.

Final Design format

• All designs are done on photoshop

• Dimensions – 3508 X 2480

Initial Idea 1.0

The poster is to inform Facebook users that Gallery Ireland is currently providing “5 free uploads before 12th of February”.

We incorporated the the facebook page to give it a more contemperay feel and to also show off the website in terms of how it looks and how to sign up.

As you can see I cropped the outside of the of the screenshot to smoothen out the overall appeal.

Sign up now is to be added to the top right corner near the “sign in” words.

The 5 free uploads is to be added in the centre where the bar is added through the shape tools.

Design Changes 1.0

The text is then added as you can see in the centre bar with the text “Upload your artwork for free until February 12th!” and the “sign up now” is then boxed in through liquefying a square shape and colour changes.

Other designs were added through the arrow shape tool and buy using the pencil tool on Photoshop, as seen on the upper right hand corner.

I replaced the previous green arrow from the top right corner and added green arrows which pin point where to sign up.

I added the 5 Euro information in a circle after realizing that a green circle added nicely in to the poster design.

The upper right hand corner design has also been further developed to generate a better flow and look for the poster.

I added an array of different font types high lighting the worlds Up and Art and Free.

(Continue from last page)

Text References

• Text – eurostil added quotation ‘5 euro per piece after offer end’

• Text – ‘Up’ + ‘art’ font type - British script standard

• Text – ‘Load’ (Times new Roman)

• Text – ‘Sign up now!’ (Futura Bold)

• Text – ‘Work for’ ‘Until February’ ‘12th’ (Lucida Fax bold)

Final Design

• We received no client feedback.

• The only initial change was that of a business level change, The text ‘5 free uploads’ was later changed and removed from the overall design.

• The client then decided to create her own design instead of our creation. We then changed the text to ‘Upload 5 paintings for free’ before removing it from the site, as her creation was uploaded instead.

Poster Image Reference

Screenshot

ShowcaseNote all design during the showcase is done through photoshop

The Idea• The team needed a series of posters showcasing

themselves for the showcase evening on May 4th.

• The decision was made early on to keep the design simple, as emphasis must be placed on the text.

• The design is the same on everyone’s poster so as to avoid clutter and confusion at the Gallery Ireland stand.

• The frame idea reflects the concept of the Gallery theme, which ties in with the project we created.

Theme of design for stand

Our main theme is to make the stand look like a gallery but also to give it a homely looking atmosphere.

We wanted to incorporate the frames idea onto the wall.

Framed poster of group membersFor use at the Gallery Ireland stand@ the advertising showcase 2012

Frame used for imagesImage obtained from: http://www.dreamstime.com/royalty-free-stock-photo-wooden-frame-image11063775

I then simply added a white rectangle to create the empty frame look.This created a blank canvas for us to work from.

To erase the logo at the bottom, I cropped the image slightly, and then using the smudge tool, blended the white writing into the background. I used a small brush size to try and keep with the wood grain.

I then inserted a brief draft of the contents of the frame. The text was written by the team about each team member. The images were taken by the team for the purposes of this project. The paperclip is a shape from Photoshop

The final text was written in by the team. The images at the bottom are the Linkedin logo, and the QR code for each individuals Linkedin profile.

Linkedin image obtained from:www.linkedin.com

QR codes were created on www.qrcode.ie

The Final Posters

Name TagsFor use at the Gallery Ireland stand@ the advertising showcase 2012

Name tagsName tags were made for the showcase. The background for the name take is taken from PowerPoint theme designs and the text is applied in the centre.

The changes that were made is all done on Photoshop.

Examples of tags

LeafletsFor use at the Gallery Ireland stand@ the advertising showcase 2012

Leaflets during showcase

• Informational leaflets were handed out during the showcase.

• They include the members of the group and their job descriptions.

• A formula we made up is put on the poster.

• The design is done through Photoshop shape , colour and shape colour diming tool.

Outside cover

Inside information

Other things we incorporated in the showcaseFor use at the Gallery Ireland stand@ the advertising showcase 2012

Photo frame used during showcase

Again the background was taken from the PowerPoint theme slide.

We inserted the text “creative frame marketing” and our group picture

Quote of the day

Quote cards where put out during the showcase in a glass plate. These quotes are words of encouragement, life long lessons and other phrases that is interesting to read.

Workbook & designs done by David Lin (Art Director)The follow designs were displayed during the showcase

Overview

Feedback & Conclusion

• Overall the showcase was a success.

• With the limited amount of time, we tried our best to incorporate as much as we could in our designs and props for the showcase.

• Although the designs for the showcase maybe a bit simple, in comparison to the other designs during the development of the Gallery Ireland campaign but we also felt by not over complicated things, we can better focus our time and resources to better use.

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