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Overview Invite your customers, human and canine, to paint a dog bowl
and enter their work of art into our 8th Annual Give A Dog A Bowl
dog bowl painting contest.
Phase 1 – Local Level You host the contest first, at the local level, in your studio. Your winners
will be chosen via voting on your website in categories “Under 12”
and “12+ Over.” Prizes are determined by you. Consider
networking with local pet businesses to create gift baskets which
include a VIP Card and Doggus Maximus…
Phase 2 – National Level 1st Place Winners from each of your categories are entered into
the national level contest for a chance to have their bowl featured
in the 2015 contest advertising materials and a Family Paint Party.
Rules & Policies We don’t have many rules.. But the few we do have are
important so please read carefully.
Internal Policy… • Bowls are separated into two categories: Under 12 and 12+
• Your 1st Place Winner in each category is entered into the
national level – that is a total of two entries per studio.
• You must use our dates to be included.
It is important that you run your promotion according to the
dates posted in order for your winner’s bowls to be treated with
the same considerations as any others.
Rules for the Customer… • Bowl must be painted at Color Me Mine during the contest
live dates in order to be eligible.
Timing August 26: Launch on National Dog Day!
August 26 to September 26 : Contest Live Painting Dates
September 30: Submit photos of your entry bowls to Tara for prep.
October 15 – 24: Local Voting On Your Website.
October 24: Local 1st Place Winners submitted to Tara
October 27-31: National Entries on main CMM site for viewing
November 3, 2014: National Winner announced online
Voting Voting will take place in your online voting page within your
website. It's great fun to watch the incredible spike in website
traffic during the contest. It is not recommended that voting
take place in more than one platform as it will become
confusing to the customer and difficult to track.
For those of you tempted to use Facebook as a platform for
voting… Remember, we use Facebook as a tool to drive
customers to our website. This contest is a unique
opportunity to drive people directly to your site. Don't muddle
that with an attempt to create voting via 'likes' on Facebook,
use Facebook to chat about the contest, directing people to the
voting on your website.
As voting is taking place, keep sharing a link to your contest
voting page on Facebook, and encouraging customers to share
the link so their friends can vote!
Prizing LOCAL LEVEL PRIZE
This is determined by you. Consider networking with your local
Pet businesses to create fun gift baskets. Consider including a
VIP Card and Doggus Maximus.
First place winners from each studio are entered into the national
level contest for a chance to win…
NATIONAL LEVEL PRIZE
The Color Me Mine Home Office will provide a Family Paint
Party, valid for up to 6 painters, for each winner, as well as the
honor of being featured in the 2015 GADAB advertising
materials.
Actual prizes and certificates for the paint parties will be
delivered to the winning studios so that the owner may present
the winner with their prizing directly.
Product & POS Any pet bowls are acceptable. Please use actual SKUs and
descriptions so that we are able to poll results accurately. We will
be running a bisque race… encourage your employees to track
your studio’s progress in the bisque race!
Popular BISQUE
CCX001A Dog Dish
Gare 2020 Large Dog Bowl
Gare 2021 Bone Shaped Dog Bowl
Gare 2055 Medium Pet Dish
Gare 2056 Large Pet Dish
DESCRIPTIONS we track: FOOD DISH, PET BOWL, DOG BOWL, DOG ROLY BOWLY
CAT DISH, DOG DISH, KITTY BOWL, BONE BOWL, CAT BOWL
CAT ROLY BOWLY, DOG FACE BOWL, DOG BOWL, PET DISH
Processing Bowls Here are some tips to successfully processing entries:
• Explain contest details as the customers paints their bowl.
• Using contest entry forms? Fill out before paying.
• Photograph the bowls as they come out of the kiln, so there is
no interruption to service, allowing customers to pick up as
usual.
It's a good idea to stage a spot in the back for photos so it's easy
to get them as needed. Recommended, cover small surface area
and background/wall with black cloth or white table paper and
leave a camera with photo quality set to high, handy. As bowls
come out snap a pic of the bowl along with the customer name
writing on a piece of paper sitting beside it (makes it easy to
track who’s is who’s. Please be careful that the whole bowl is in
frame. Feel free to take multiple photos of each bowl. As the time
approaches for you to send them to me, I will provide delivery
instructions. I will need photo files named accordingly:
Bonny_Under12 or Bonny_12Over
Prep Start with your Staff Use your team to come up with cool ideas to make your contest
great. Delegate responsibilities to staff. Consider having a staff
painting contest in early August. This gets them excited and
creates great painted samples for displays.
Reach Out To Potential Partners Approach potential partners such as pet businesses and non-
profits. Invite them to brainstorm being a part of the event.
Order Bisque Be sure you have plenty of dog bowls on hand
(or Black)
Partners Obvious partners are pet stores, pet bakeries, groomers and any
other pet related businesses. Children’s museums would make an
excellent partner, to host the entries as a show!
Offer to feature partners on your advertising materials and
partner page. Can they donate prizing? Help advertise?
You might also work with local non-profits such as shelters,
Humane Society or SPCA. Choose the one with the largest
network and greatest reputation.
Consider hosting pet adoptions at the studio. Don’t worry, this
mostly involves albums featuring pictures of animals and only a
few, well behaved live ones on site. Pet adoption days are
newsworthy… don’t be too quick to dismiss the idea.
Consider making donations to your chosen organization.
Post Post Info On Your Website: • Home Page, Promotions Page, Calendar Page
• Offering a Pet themed KNO?
Voting Gallery Page Live goes live October 15. Turn off
voting at midnight October 24th.
Facebook, Twitter & Instagram: • Post lots of reminders and announcements
• Post pics of employee & customer painted dog bowls to boost
awareness and excitement.
Send Out CC Email Invite • Keep customers up to date via email alerts
• Send invitations to enter, vote and share
1.First as an invitation when you launch
2.Next as a reminder and update 2 weeks later
3.Last as a final reminder for painting and to vote
Print Download Print Materials • Visit the Support Center > Marketing > Download Server >
Promotions > GADAB 2014 to download all materials.
• Add your studio info Print Table Toppers And Flyers
• Put table toppers on every table and in your shelf display
• Put a flyer up at the register, in the bathroom and ?
• Having a poster printed?
• Any neighboring businesses willing to post it for you?
• What about your local pet store? Print Employee Badges
• Have employees wearing the badges to stimulate questions
• Badges also make great bag stuffers! Staple them to bags
• Print Bookmarks and give them out to kids, libraries and pet
stores to give out
Play
Have Fun!
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