g+ page optimization

Advantages of Google+ For Business

• Location

• Reviews

• Hours

• Improves overall “Authority”

• Showcase business in SERPs

• “Follow” Option

Verification Process

• Google My Business Dashboard

• Continue to next slide

Less than 10 Locations More than 10 Locations

• My Business Locations Dashboard

• Visit slide 8

Google My Business Dashboard

• Start with one Gmail Account

• Keep all accounts under this account

• Merging accounts? Info on next slide

Claiming Your Business

1. Select “All Your Google+ Pages”

2. Click

3. Choose “Storefront”, “Service Area”,

or “Brand”.

4. Search Your Location

5. Select the Business

6. If Business address is incorrect,

choose the “Add Your Business”

7. Authorize and Claim

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5

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4

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6

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Page Optimization Best Practices

1. Do location specific search of business

2. Use address recognized by Google

3. Provide a local phone number

4. URL- Use specific city sub-domain or

page (Preferred)

1. i.e city.domain.com

2. Domain.com/City

5. Write Unique content for each page

6. Ensure address is listed on city page for

website

7. Title page as simply “Business Name”

1. OK to use Name + City if consistent

2

.

*City specific pages not imperative

Verify

1. Send Verification code

2. Log into Google account and enter

code

3. Verified Business!

Extra Steps

1. Add Logo, Gain 10+ Followers

1. Claim Custom URL

2. Link Website

1. Navigate to Business

2. Select G+ Page

3. Select “About”

4. Get line of code

5. Insert into back end of site

Multiple Locations

My Business Locations Dashboard

1. Import locations from file

2. Add locations manually

1. Refer to slide 6

Adding Locations from File

• Store Code (If Applicable)

• Name (Name or Name + City)

• Address

• City

• State

• Country

• Zip Code

• Main Local Phone #

• Page URL (City Specific or Home

Page)

• Category (Keep Consistent)

• Hours

Highest Importance

Bulk Upload Template

*Must be logged into Gmail to view

Bulk Upload Template (Google Drive)

Review

General Best Practice Highest Importance

1. Consistency

2. Verify G+ Page

3. Delete Multiple Pages

1. My Business—Settings—Delete

4. Link Website (Slide 7)

5. Clear Logo

6. Keep information up to date

1. Hours—These show in search

Pro Tips

1. Choose Name Carefully (It determines your custom URL)

1. Rocket 55 Minneapolis plus.google.com/+Rocket55Minneapolis

2. Rocket 55 plus.google.com/+Rocket55

2. Fill out all page details immediately

3. Delete and Complete any “Banned” pages and submit them to Google for

review

4. Gain 10+ followers quickly by having office staff add your page to circles

1. 2.