futurem 2014 - tv with a turbo shot: why fans crave dunkin' donuts + social tv
Post on 04-Jul-2015
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FutureM 2014 TV With a Turbo Shot: Why Fans Crave Dunkin' Donuts + Social TV Speakers: Jessica Gioglio (@savvybostonian) Social Media Manager, Dunkin' Donut Mike Proulx (@McProulx) EVP – Director of Social Media, Hill Holliday When it comes to television today, just one screen isn’t enough. How do brands engage hungry consumers on the first, second, (and third) screens to drive loyalty while entertaining at the same time? In this fireside chat, Dunkin’ Donuts and Hill Holliday reveal the secret ingredient for Social TV success with a peek behind-the-scenes at Dunkin’s innovative TV and media integrations.
TRANSCRIPT
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“TV with a Turbo Shot”
#SocialTV
#DDFieldPass
+ +
original play
immediate reactions
#DDTopChef
(Add in pics of submissions)
#DDRedCarpet
SHARK WEEK RUNS ON DUNKIN
#DDSharkWeek
Thanks!
@McProulx@savvybostonian
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