future retail fashion

The Future of Retail FashionKyle Werstein, MCAD

The Industry

Increasingly in the cloud

The Industry - What is the state of the retail industry?

E-retail spending to increase 62% by 2016 http://www.internetretailer.com/2012/02/27/e-retail-spending-increase-45-2016

The Industry - What is the state of the retail industry?

Bounced back 9% in sales since this time last year http://www.census.gov/retail/marts/www/marts_current.pdf

The Industry - What is the state of the retail industry?

Online now accounts for almost 6 percent of total retail sales. http://www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf

The Industry - What is the state of the retail industry?

Mobile shopping rose, but social media sales fell in Q1 2012 http://www-03.ibm.com/press/us/en/pressrelease/38349.wss

The Industry - What is the state of the retail industry?

Small is the new big.

http://www.guardian.co.uk/sustainable-business/blog/fashion-industry-trends-innovation-small-business

The Industry - What is the state of the retail industry?

Leading Trends:

The Industry - Leading Industry Trends for Online Shopping

Personalized shopping experiences.http://www.digitalstrategyconsulting.com/intelligence/2012/01/top_6_online_retail_trends_for.php

The Industry - Leading Industry Trends for Online Shopping

Flexible Shipping Models(site to store, store to home)http://www.digitalstrategyconsulting.com/intelligence/2012/01/top_6_online_retail_trends_for.php

The Industry - Leading Industry Trends for Online Shopping

Brick and Mortar in the cloud.

http://www.digitalstrategyconsulting.com/intelligence/2012/01/top_6_online_retail_trends_for.php

The Industry - Leading Industry Trends for Online Shopping

Flash deals.

http://www.digitalstrategyconsulting.com/intelligence/2012/01/top_6_online_retail_trends_for.php

The Industry - Leading Industry Trends for Online Shopping

The next big thing:

The Industry - The Next Big Thing for Online Retail

Increased social media integrationhttp://www.forbes.com/sites/lauraheller/2011/04/20/the-future-of-online-shopping-10-trends-to-watch/

The Industry - The Next Big Thing for Online Retail

Social shopping

http://www.forbes.com/sites/lauraheller/2011/04/20/the-future-of-online-shopping-10-trends-to-watch/

The Industry - The Next Big Thing for Online Retail

User Generated Content

http://infospace.ischool.syr.edu/2012/04/17/social-media-the-fashion-industrys-hottest-trend/

The Industry - The Next Big Thing for Online Retail

International commerce

http://infospace.ischool.syr.edu/2012/04/17/social-media-the-fashion-industrys-hottest-trend/

The Industry - The Next Big Thing for Online Retail

Retail-based social networks

http://www.forbes.com/sites/lauraheller/2011/04/20/the-future-of-online-shopping-10-trends-to-watch/

The Industry - The Next Big Thing for Online Retail

Deal Aggregators

http://www.forbes.com/sites/lauraheller/2011/04/20/the-future-of-online-shopping-10-trends-to-watch/

The Industry - The Next Big Thing for Online Retail

New technology:

The Industry - Technology Trends and Innovations

Motion Tracking/Capture

http://thenextweb.com/insider/2012/06/30/6-hot-digital-trends-transforming-the-fashion-industry/

The Industry - Technology Trends and Innovations

Shopping on iPad/touchscreens

http://thenextweb.com/insider/2012/06/30/6-hot-digital-trends-transforming-the-fashion-industry/

The Industry - Technology Trends and Innovations

Seamless social media integrationhttp://thenextweb.com/insider/2012/06/30/6-hot-digital-trends-transforming-the-fashion-industry/

The Industry - Technology Trends and Innovations

Group Shopping

The Industry - Group Shopping as a Platform

“provides a very compelling advertising product for them to [gain access to] largely untapped local markets,” - Lee Helmanhttp://www.cnbc.com/id/40495538/The_Other_Contenders_in_the_Group_Buying_Clone_Wars

The Industry - Group Shopping as a Platform

With Groupon, Gap took in $1mil in one day.http://www.cnbc.com/id/40495538/The_Other_Contenders_in_the_Group_Buying_Clone_Wars

The Industry - Group Shopping as a Platform

Sites using social media in exciting ways:

The Industry - Sites using Social Media in Exciting Ways

On Modcloth, users share, vote on and submit custom clotheshttp://www.modcloth.com/storefront/products/be_the_buyer

The Industry - Sites using Social Media in Exciting Ways

Threadless is famous for its crowdsourced approach to t’shttp://www.threadless.com

The Industry - Sites using Social Media in Exciting Ways

FAB integrates with Twitter and Facebook and grows virallyhttp://www.fab.com

The Industry - Sites using Social Media in Exciting Ways

Polyvore lets users share fashion mood boardshttp://www.polyvore.com

The Industry - Sites using Social Media in Exciting Ways

Snapette’s Instagram integration lets users share accessory findshttp://www.snapette.com

The Industry - Sites using Social Media in Exciting Ways

Wanelo integrates with Chrome and Firefox as browser extensionshttp://www.snapette.com

The Industry - Sites using Social Media in Exciting Ways

Stylmee lets users share and sell in virtual shop spaces for rewardshttp://www.stylmee.com

The Industry - Sites using Social Media in Exciting Ways

Shopholler lets users create opinion polls to share with friendshttp://www.shopholler.com

The Industry - Sites using Social Media in Exciting Ways

Fashion Retail

Leading Online Brands

Fashion Retail - Leading Online Brands

JC Penney:-Free site to store shipping-Easy to navigate site-Name brands at low prices

http://www.jcpenney.com

Fashion Retail - Leading Online Brands

Gap:-Exclusive online colors-Great user experience-Partnerships with outside brands (GQ)

http://www.gap.com

Fashion Retail - Leading Online Brands

Nordstrom:-Free shipping both ways-Attractive site design-Social media integration with apps

http://www.shop.nordstrom.com

Fashion Retail - Leading Online Brands

Urban Outfitters:-Aggressive online sales strategy-Almost all direct-to-consumer sales come from online-Free shipping to home if ordered in store

http://www.shop.nordstrom.com

Fashion Retail - Leading Online Brands

Audience

What is a Fashionista?

Audience - What is a Fashionista?

Couture warriors, bloggers, haul video creators, fashion conscious men and women

Audience - What is a Fashionista?

Leading Fashion Blogs/Bloggers

Audience - Leading Fashion Blogs/Bloggers

- Honestly WTF http://honestlywtf.com/- Atlantic Pacific http://www.atlantic-pacific.blogspot.com/- Style Bubble http://www.stylebubble.co.uk/- Wendy’s Lookbook http://www.wendyslookbook.com/- The Style Rookie http://www.thestylerookie.com/

Audience - Leading Fashion Blogs/Bloggers

The Role of Social Media

Audience - What is the Role of Social Media in our Lives?

Over 1 Billion users of social media worldwide, mostly on mobile http://techcrunch.com/2012/05/14/itu-there-are-now-over-1-billion-users-of-social-media-worldwide-most-on-mobile/

Audience - What is the Role of Social Media in our Lives?

It’s changing our day-to-day lives

http://mashable.com/2009/10/16/social-media-changing-lives/

Audience - What is the Role of Social Media in our Lives?

It helps 87% of Millennials to decide to make a purchasehttp://www.bazaarvoice.com/files/whitepapers/BV_whitepaper_millenials.pdf

Audience - What is the Role of Social Media in our Lives?