future of work & future of recruitment
Post on 12-Apr-2017
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Microtasks andonlinejobdistribution
Workisbeingsplitintosmallerandsmallerpieceswhichallowsfornewpeopletotaketheirsharebycompletingonepartofthework.
Expertsareutilizingeachothers’competenceandmundanetasksarebeingdelegatedtoworkforceservices(“virtualoffshoring”)
Virtualworkandlaptopnomads
Moreandmoreworkcancompletedfromwherever.
Employeesareincreasinglymobile,alsobeyondnationalborders.
Locationofworkislosingitsimportanceorcanevenbecomeaburdenforstaticbusinesses.
Project-basedwork
Workisbeingorganizedintoprojects,whichwillincreasinglybethebasisforemployment,ratherthanasteadyworkcontract.
Moreandmoreemployeesare“lookingforinterestingprojects”
Freelancers,consultantsandsubcontracting
Organizationsareincreasinglytacklingresourcingandeffectivenesschallengesbyutilizingfreelancersandotherformsofcommissionedworkinordertogetthingsdone.
Futureofrecruitment:strategicvstactical
Strategicrecruiting• Goal:becomeemployerofchoice• Bestmethods:talentcommunities;well-segmentedtargetgroupsderivedfromtalentstrategy,employercontentmarketing
Tacticalrecruiting• Goal:Fillopenpositionsandotherimmediatetalentneeds• Bestmethods:employeenetworks,internalandexternalreferrals,mappingandcontactingsuitablecandidatesfromonlinesources
Lessaboutopenpositions,moreaboutemployerbranding
“Whatrolesdoyouhaveavailable?”vs“WhywouldIworkforyou?”
Technologyhaskilledmanualrecruitment
Lessabout…• postingjobannouncements• readingapplications• meetingpeopleface-to-face• callingcandidatesviaphone• assessmentcentersandtests• recruitmentconsultants
Moreabout…• definingcriteria• teachingalgorithms• meetingpeoplethroughvideo• omnichannel communication• automatedsuccessprediction• recruitmentplatforms
Mobile
Almost100%ofjobsearchandapplicationshappensonline
Over70%ofinternetusagehappensonamobiledevice
Fewcareerportalsareoptimizedtomobiledevices
Appsbeatbrowsersinuserexperienceandwilltakeadominantpositionasjobapplicationchannelbefore2020
Global
• Inwhichlanguageareyouwritingyourannouncementsorcareerportals?Why?• Whatisthe“location”ofthejobandisthereastrongreasontokeepitfixed?• Haveyouconsideredofferingrelocationassistanceinordertoattractcandidatesfromothercountries?Whynot?
Social
• Recruitmentisn’tafunction,itshouldbepartofeveryone’sjobdescription.It’sprettymuchlikesales:anyonecanfindagoodlead.• Employeereferralsarebyfarthebestqualityandmostcost-effectivesourceofhires.Howdoyoumanageandmotivatereferrals?• Thepersonalityand(online)availabilityofrecruitersisbecominganimportantfactorininfluencingapplicantbehavior.Thepersonalbrandoftherecruiter cangivetheorganizationconsiderablecompetitiveadvantage.• Peopleexpecttoseehiringmanagersandfuturecolleaguesasactiveandvisiblestakeholdersintherecruitmentprocess.Wherearetheyhiding?
Digital
• Thereisabsolutelynoneedtodoanythingonpen-and-paper
• Automateeverythingyoucaninordertofocusontheessential
• Introducenewwaysofcommunicatingandsharinginformationtoincreaseprocessflowandcandidatehappiness
Inconclusion…
Inordertounderstandthefutureofrecruitment,itisessentialtounderstandthefutureofwork!
Technologymakesrecruitmentlessmanualbutnotanyeasier
Allrecruitmenthasbecomemobile,global,socialanddigital– makesuretoleverageallfourpillarstoboostyourrecruitmentefforts
Thankyou- let’sstayintouch
FeelfreetoconnectwithmeinLinkedInandgivesomefeedbackaboutthispresentation!
Ifyouwanttocontinuetalksaboutthefutureofworkandrecruitment,youcanalwaysreachmethroughwww.juhotoivola.fi
IloveEstoniasofeelfreetoinvitemeoverinthefutureaswell.
Now– let’sgettoworkandshapethefutureofworktogether!J
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