future of knowledge transfer

The Future of Knowledge Transfer

David Dylan ThomasContent Strategist, EPAM Empathy Lab

This Is Your Competition

The Democratization of Learning

The Democratization of Learning

The Democratization of Learning

The Democratization of Learning

Experts will be edged out by expert systems.

The TV Guide Problem

The TV Guide Solution

Know Your Real Business

The TV Guide Solution

What Is Your Real Business?

Knowledge Transfer

What Is Your Real Business?

This is a washing machine.

This is a washing machine.

Guess what it does?

This is Twitter.

This is Twitter.

Guess what it does?

Knowledge Transfer as Conversation

Knowledge Transfer as Conversation

Learning happens here…

Knowledge Transfer as Conversation

Learning happens here…

…but it really happens here.

Knowledge Transfer as Conversation

Nothing Is Ever Finished Anymore

New Product Evolution

• As the product evolves, so does the conversation

• As the conversation evolves, so does the product

• The better the conversation, the better the product

Conversation Management Becomes the Deliverable

Conversation Management Becomes the Deliverable

A Good Course = A Good Conversation

Case Study: Reed Gustow

Case Study: Reed Gustow

• Teaches online courses about WordPress using WebEx software.

Case Study: Reed Gustow

• Teaches online courses about WordPress using WebEx software.

• Costs him $24/month for up to 8 people/session.

Case Study: Reed Gustow

• Teaches online courses about WordPress using WebEx software.

• Costs him $24/month for up to 8 people/session.

• Charges $25/person for intro course. $40/person for child theme course.

Case Study: Reed Gustow

• New Demographic– Women– Middle Class– 20 – 30 years old

Community as Curriculum

Market Gaps: Search-Based Learning

Market Gaps: Search-Based Learning

Market Gaps: Change the Audience

• Diversify your audience.• Lower rates, more people.• Enable small business over large business.

Market Gaps: Change the Audience

“You see that app on your phone? I can teach you how to build one of those and sell it…and I can connect you to more people trying to do the same thing.”

Market Gaps: Get a Head Start on New Technology

Market Gaps: Get a Head Start on New Technology

Market Gaps: Get a Head Start on New Technology

The Order of Things

Tech

Design

Content

Market Gaps: Get a Head Start on New Technology

Questions?

David Dylan Thomas

@movie_punditdave@daviddylanthomas.comwww.daviddylanthomas.com