funky projects - cocreation sucks!

CO-CREATION SUCKS!!!

SDN-MADEIRA 260909

ANTITHESIS OF CO-CREATION AND INNOVATION

ASIER PEREZasier@funkyprojects.comwww.twitter.com/asierfunky

FOR PEOPLE AND BY PEOPLE

ALL INNOVATION IS SOCIAL

OPEN BIZ

FARNSWORTH GLASS HOUSE

JOHNSON MIES

SEAGRAMBUILDING

TAYLOR,FORD&CO.

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12

HUMAN CENTERED

13

COCREATION IS STILL ON AN INDUSTRIAL

VALUE CREATION MODEL

3D WEB EXPERIENCE

B2C

ASOMO’S VALUE FOR FINAL CONSUMERS

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AN ILLUSION IS A DISTORTION OF THE SENSES, REVEALING HOW THE BRAIN NORMALLY ORGANIZES AND INTERPRETS SENSORY STIMULATION. WHILE ILLUSIONS DISTORT REALITY, THEY ARE GENERALLY SHARED BY MOST PEOPLE

ILLUSION OF INNOVATION DUE

TO PARTICIPATION

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HUMAN CENTERED

INCREMENTAL INNOVATIONVS

RADICAL INNOVATIONDEPRIVED

INNOVATION

CONVENTIONAL WISDOM

KENNETH GALBRAITH

TRULY CORRECTvs.

CONVENIENTLY ACCEPTABLE

30

HUMAN CENTERED

CONSENSUS CANCELS

INNOVATION

MEPHISTO

PREDICTABILITY BRINGS NO

INNOVATION BUT ACCEPTANCE

WHAT VALUE DOES COCREATION

PROVIDE TO THE PARTICIPATING

PERSON?

Deliberative public engagement should not be used:‣ when crucial decisions have already been

taken; or‣ if there is no realistic possibility that the

engagement process will influence decisions.

DIVERSITY & POLYSEMIA

WE AGREE TO DISAGREE

www.hellochange.ning.com

NESKATEKA SURPRISE VIAJE EN TU CIUDAD

THIRITOPA THEBESTOF

VUELO BERDINSAREA FENA WORKSHOP

VIAJE EN TU CIUDAD

CONCLUSIONSIf you were at the talk you might remember some of the ideas we debated, please write them at the comments of SlideShare

Some of them were:- Yes we cheat ourselves-We’re too hard facts driven to convince customers- Diversity, agreement for disagreement, beyond predictable…- …

FUNKY PROJECTSwww.funkyprojects.comasier@funkyprojects.comwww.twitter.com/asierfunky