fundamental metrics for startups
Post on 08-Sep-2014
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A discussion of key startup metrics and how they're calculated.
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Andrei Marinescu@malaparte
Start-up Metrics
Product & growth guy // DHIC @500SAdvisor & mentor // Former Hulu growth lead
“If you can’t measure it, you can’t manage it.”
What to measure?
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First things first
Churn Rate
Conversion Rate
CR = # Converted Users
# Starting Users
CAC = Sales & Marketing Expenses
# Customers Acquired
Customer Acquisition Cost
ARPU = Revenue in Period
# Purchasing Customers
Average Revenue Per User
Lifetime Value
Measure what matters
User engagement cycle
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