fundamental marketing books for marketing amateurs
Post on 23-Jun-2015
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Fundamental Marketing Books for Marketing Amateurs
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There are many marketing books to start reading when you are a Marketing Amateur. Here I recommend two Fundamental Marketing Books for Marketing Amateurs:
1. Principles of Marketing by Philip Kotler2. Marketing Classics by Enis, Cox and Mokwa
If you read and learn these books you will have a fundamental knowledge of Marketing and you will gain a Strong Foundation in order to build your Marketing Knowledge and then Focus on a specific Marketing area and become a Marketing Expert
I also invite other CIM Members to make their own recommendations in order to provide a Marketing Initiation to all Marketing Guests, Studying Members and Affiliates
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