funbox pinpoint - breakthrough cookie less device recognition tracking and dynamic retargeting

November 2012

Funbox Pinpoint Platform

Funbox PinPoint Platform

In this presentation we will look at… Why retargeting is so effective and essential Device recognition / Cookie-less targeting Flexible Business Rules Dynamic banner retargeting

Retarget users with products in banners your visitors have actually watched

Based on XML product feed integration product will be dynamically integrated in banners

Retargeting Explained

Rtg = Reaching the right audience with the right message at the right time

Visitors look through your website but leave before purchasing.

Pinpoint displays relevant ad content on sites they visit bringing them back and

keeping your brand top of mind.

Increase ROI of TOTAL marketing spend

Website traffic generated by off and online marketing activitiesTV, Print, Search, Display, Email, Video, Social

Highly relevant filtered audience

Online Sales Funnel

2%

98%

• Ave conversion per site visit is 2%

• Retarget the 98% of qualified leads and bring them back

Device Recognition

Device recognition / Cookie-less targeting

Analysis of device settings print to uniquely identify profile Based on 70 criteria, read from the TCP/IP stack , e.g.

Browser language, time stamp

One in every 4 million device is unique Cross platform tracking: PC, tablet and mobile

Device recognition increases profile recognition pool by further 72%

Tracking by device: 95% recognition

Tracking by cookies: 55% recognition

Device recognition is 10 times more accurate than device fingerprinting

Device Fingerprinting Funbox Pinpoint Device recognition

Analysis of User-Agent-String Analysis of TCP/IP Stack

String likely to change Settings not likely to change

Not able to recognize individual computers in company network

Able to recognize individual computers in company network

Accurately identifies: 1 in 396,000

Accurately identifies:1 in 4,000,000

Holistic campaign approach

One customer targeted across multiple devices

UniqueProfile Cookie

Flexible Business Rules

Customize business rules to increase ROI

Example Business Rules:

1. User has seen 1 – 2 products but not more / Show seen products + RECOMs for this/those

2. User has seen at least 3 products / Show seen products 3. 1 not purchased product in shopping cart / Show the product4. User has purchased at least 1 product / recommend additional

products5. User has seen 1 – 2 products / Show seen products + 4 cheapest

products of the same category6. User has seen 3 products of the same brand / Show seen products

+ 3 other products of the same brand

Dynamic Creative

Dynamic Creative

Retarget users with products in banners your visitors have actually watched

Based on XML product feed integration product will be dynamically integrated in banners

Funbox PinPoint supports

Standard banners Rich media banners Dynamic retargeting banners:

Product user has viewed on site is dynamically integrated in the banner when retargeting

Dynamic retargeting video: Product user has viewed on site is dynamically integrated in the

video creative when retargeting

Dynamic retargeting:Single product in banner

One products in one banner Multiple products in rotation Discounts shown in banner Rotation stops after 30sec

Dynamic retargeting:Double Banner

Two products in one banner Multiple products in rotation Discounts shown in banner Rotation stops after 30sec

Dynamic retargeting:Triple banner

Three products in one banner Multiple products in rotation Discounts shown in banner Rotation stops after 30sec

Dynamic retargeting:Zoom Banner & Coupon Banner

Additional options:

Zoom Banner: Automated zoom function for

products

Coupon Banner Coupon code is provided in

the banner

USPs

Unique Selling Propositions

PinPoint USP’s

Increased ROI on retargeting campaigns through: Bigger profile pool because of higher recognition rate compared

to cookie tracking Less data loss compared with cookie tracking

Increased ROI through holistic campaign approach: Multi device targeting: PC, tablet and mobile

Increased ROI through dynamic banner retargeting Dynamically show one, two or three products the users has

viewed on your site in one banner

Funbox USPs

Independence Customized technology and inventory for your campaigns, which

ensures campaigns success Performance

We take media buying risk to make your campaigns successful Brand safety

Proprietary technology to ensure brand safety Knowledge

Deep ad exchange and ad serving knowledge; we get the most out of our systems to improve campaign results

Funbox overview

Founded in 2004 as a direct marketing advertiser 7 years performance based online marketing experience 4 years ad exchange experience Sydney HQ, plus offices in Japan, India, US and Germany 30 employees

Contact

Web: http://www.funbox.comAU Office: +612 8206 8844 Fax: +612 808 83889 Address: Level 6, 56 Clarence Street, Sydney, NSW, 2000, Australia

Tony Booth| BDM

Mail: tony.booth@funbox.comAU Mobile: 0439 988 539