fun with ad customizers - state of search presentation

FUN WITH AD CUSTOMIZERS

Matt Umbro, Senior Account Manager at Hanapin Marketing & Founder of PPCChat

Agenda1. Why ad customizers?2. How to setup3. Everyday uses4. Advanced examples

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WHY AD CUSTOMIZERS?

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Ad customizers examples

Ad customizers allow you to:• Make your ads dynamic• Pull business data into your ads• Give searchers real-time information• Automate ad creation

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HOW TO SETUP

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Ad Customizer Template

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Template Name: Teams

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Reminders• Can use up to 5 customizers in a single ad• Can’t pull multiple business data feeds into a single

ad• Need to have at least 1 static ad always running• Customizers still need to adhere to character limit• Will not work 100% of the time @Matt_Umbro

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EVERYDAY USES

Countdown to an event

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Countdown to an event

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Show the user’s location in your ad

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Download US City & State Business Data

Add social media followers

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List number of customers

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Number of seats left

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Write mobile ads!

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ADVANCED EXAMPLES

Problem: Product (plants) shipping date depends on zip code being shipped to

Examples

Zone 4 ships 8/29Zone 8 ships 9/12

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Problem: Inventory constantly changes and ads need to accurately reflect count of products

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Upload frequency options• Every 6 hours• Every 12 hours• Every 24 hours• Weekly• First day of month

THANK YOU!Questions, comments, or just say hello! matt.umbro@hanapinmarketing.com