fujitsu’s new approach to innovation · 2015-02-23 · asahi shuzo : establish a digital...

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Fujitsu North America Technology Forum 2015

Mikito Kiname, Senior Vice President , Head of Marketing Unit, Fujitsu Limited

February 11, 2015

Fujitsu’s New Approach to Innovation

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A Hyperconnected World An emerging new world where people, information,

things and infrastructure are connected via networks, transforming work and life everywhere

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IoT & big data bring huge growth potential to the global economy In 2020, 50 billion or more things

connected to the internet.

Internet of Things & Big Data

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Things and services are digitized, controlled by intelligent software

“Software is eating the world”

Everything is digitalized

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Rapidly transform an idea into a business

Rapidly transform an idea into a business

Idea Business

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The key driver for the future It is People who create value. How people use technologies is

critical.

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A new way of creating business and social innovation by empowering people with the power of ICT

Human Centric Innovation

Traditional Innovation

Human Centric Innovation

Standalone Connected -People -Information -Infrastructure

Led by specialists

Led by anyone

Waterfall (slow) Agile

Closed Open

High setup cost

Low setup cost

Part of a value chain

Part of an ecosystem

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Bringing together the 3 dimensions will realize business and social value

Human Centric Innovation

Big Data Information

Enormous numbers

of individuals People

Enormous numbers of end points

Infrastructure

Human Empowerment

Connected Infrastructure Connect everything and optimize business and social infrastructure

Creative Intelligence Create knowledge from information

Connect people and empower

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Human Centric Innovation is a roadmap for an enterprise to grow.

A roadmap for an enterprise to grow

A Roadmap to the Future

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Manufacturing (Monozdukuri)

Agriculture

Human Centric Innovation in Action

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Integrating manufacturing-machines, and ICT with digital technologies

Huge impact on the industry

Manufacturing (Industrial Internet)

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Industrial Internet Consortium is formed to drive the transformation.

Manufacturing (Industrial Internet)

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A machinery manufacturer utilizes big data analysis technology to seek improvement of the production line.

Manufacturing (Big Data)

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Manufacturing solution (MES, GP4, VPS, etc.)

Manufacturing (Virtual Realty)

Manufacturing solutions

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Fujitsu provides food & agricultural cloud service to the agricultural enterprises.

The service enables visualizing farm environment and cultivation data to improve agricultural management.

Agriculture (Cloud Service)

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Fujitsu is cultivating low-potassium vegetables at its own plant-factory.

Agriculture (Fujitsu)

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Asahi Shuzo : establish a digital ecosystem with producers of Yamada Nishiki rice, the type of rice used to brew its premium sake ‘Dassai’ .

Agriculture (Japanese sake)

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The cloud platform underpins the digital ecosystem

Agriculture (Aeon Agri Create)

Cloud for safer food

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The cloud platform underpins the digital ecosystem

Agriculture (Aeon Agri Create)

Cloud for safer food

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The cloud platform underpins the digital ecosystem

Agriculture (Aeon Agri Create)

Cloud for safer food

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Value will be co-created through a digital ecosystem

Closed Value Chain Digital Ecosystem (Human Centric)

Digital Ecosystems

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Retail

Content creation

Application development Telecom

service Hardware

development

Website operation Media

…

Ecosystem of smartphone

Provide high-value added products with low cost through the ecosystem

Digital Ecosystems

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Open innovation

Set up our base for open innovation at Sunnyvale

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Important to empower individuals (employees) and leverage open community to create innovation

Empowering people and open innovation

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Collaboration with TechShop

TechShop Inside! — Powered by Fujitsu

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ICT can take a leading role in addressing these global challenges

Responsible Business

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A safer, more prosperous and sustainable world People are connected and

empowered by knowledge Diverse systems are cross-

connected, shaping digital ecosystems to deliver greater value for people

Human Centric Intelligent Society

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Support your innovation with its cutting-edge technologies

Pursue open innovation with our customers and partners

Our commitment to North America

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