fueling innovation and growth in the cloud

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Intuit CIO Ginny Lee delivered a keynote at the SIIA 2011 All About the Cloud event in San Francisco. Her topic, a look at how Intuit is fueling innovation and growth in the cloud.

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@IntuitInc

Ginny Lee SVP/CIO

Fueling Innovation and Growth in the Cloud

@IntuitInc

Mission: Why we exist as a company…

Financial… making & saving money, grow & profit

“Better Money Outcomes”

Productivity… turning drudgery into time for what matters most

Compliance… without even having to think about it

Confidence… from the wisdom & experience of others

To be a premier innovative growth company that improves our customers’ financial lives so profoundly…

they can’t imagine going back to the old way

…and those who serve them

We serve these end customers

Consumers Small Businesses

Accountants FinancialInstitutions

HealthCare

Players

@IntuitInc

@IntuitInc

Help small businesses be 20% more profitable… Customers revenues ~20% of U.S. GDP, pay 1 in 12 American workers

Help people get the maximum tax refund…

$33B in tax refunds,1 out of every 3

tax returns e-filed

Help families put up to $1,000 back in their pockets…

$550M in consumer savings identified to date

Help accountants be 20% more productive today…

Serve half of all accounting firms

Improving

Lives50M

Improve FI profit per customer by 20%…

1B customers equal to the 5th largest U.S. bank

~

Woven into the Fabric of the Economy

@IntuitInc

Connected Services By the Numbers

$2B

30+ apps

Connected Services Revenue for FY ’10

15+ in mobile –one in every business

In the cloud

@IntuitInc

Mindset

Fueling Innovation and Growth in the Cloud

Innovation Data

@IntuitInc

Mindset

@IntuitInc

From:

Change Agent

Enabling growth and great customer

experience

E2E systemic thinking

To:

Transforming the CIO Role

Service Provider

Driven by cost and efficiency

IT “plumbing”

@IntuitInc

45%

40%

15%

95%

Transforming IT at Intuit

Fundamentals

• Improving Employee Productivity• Ensuring Regulatory Compliance• Keeping the Servers Up and Running

4%Succeed

Transform

Deploying robust business and technology solutions that delivers

great customer experience and business scalability

Creating new business strategies and new innovative

connected services to drive additional revenue growth

1%

2008 Today

@IntuitInc

Customers Rev GrowthStrategy

Think business first, tech second

Technology

@IntuitInc

Intuit Employees

Business Units & Functional Groups

ProductDevelopers

External Customers

Our Customers

“My workplace technology makes me more productive.”

“Our processes and technology help my business grow.”

“I have the right environments to support innovation and scale with security, redundancy and reliability.”

“My personal relationship with Intuit and ‘always-on’ access to its products and services helps me accomplish my important tasks.”

Customers define value

@IntuitInc

Scalability

Inside-Out: Systems

Reliability Security

@IntuitInc

Confident & On-Going Use

Scalability

Inside-Out: Systems

Reliability Security

Outside-In: Customers

UserExperience

Tools

Put customers at the heart of everything you do

@IntuitInc

Business Units

Develop and create new products &

services

Solve important customer problems

IT

Product Development

Operational excellence in

service delivery & infrastructure

Be explicit about roles…

@IntuitInc

Tech Stack Examples RolesLayer

OfferingOfferingOfferingBUs: Ultimate Ownership of Customer Experience

Offerings

Product Infrastructure

Business Infrastructure

Data Center Infrastructure

Accountable: CTOShared PrdtComponents

Web Hosting Platform

Emerging Technology

. . .

Accountable: CIOIntegrated Layer Core Biz Svc Core IT

Svcs. . .

Accountable: CIOComputing Networking Storage

Tools & Automation

… and make everyone accountable

@IntuitInc

Innovation

@IntuitInc

Intuit Hosting Platform

Dev QA ProductionPerformance

FullAutomation/Self-Serve

Manual / Build to Order

FY09

• Dedicated IT engineering team in partnership with PD to create standards and enable rapid prototyping

PD IT

FY11

• Self-service internal cloud hosting

PD

FY10

• Creation of hosting standards … production scalable

• Deploying environment and data center automation

FY12

• Full scale internal and external cloud computing with elastic metering

PharosInternal

ExternalCloud

2-3 Months

2-3 Hours

Break down barriers to innovation

@IntuitInc

Cloud Hosting

Managed Hosting

Rapid time to market and productivity

@IntuitInc

@IntuitInc

Developers

“I have a greatbusiness idea”

End Users

“I have realbusiness needs”

Intuit Partner Platform

“I want to serve & benefitfrom the whole ecosystem”

Build successful businesses together

@IntuitInc

Data

@IntuitInc

Data-as-an-Asset

For Our Customers:For Intuit/Our Employees:

@IntuitInc

CompetitiveAdvantage

Reporting

Never Enter Data/Just Do It For Me

Personalization

Insight to Action

Shift from basic reporting to data driven actions and insights

@IntuitInc

Use data to create customer delight

@IntuitInc

Unlock the value of data

@IntuitInc

Mindset

Fueling Innovation and Growth in the Cloud

Innovation Data

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