ftq: does content really matter in b2b marketing?

Does Content Really Matter

in B2B

Marketing? A Frequently Tweeted Question (FTQ) From Resonance Content Marketing

“Sure, content marketing is

all the rage on the B2C side,

but does it even matter for

B2B marketers?”

@resonancecont

@resonancecont

Let’s look at the latest data

h"p://contentmarke/ngins/tute.com/wp-­‐content/uploads/2014/10/2015_B2B_Research.pdf    

@resonancecont

86% of B2Bs are doing it …

h"p://contentmarke/ngins/tute.com/wp-­‐content/uploads/2014/10/2015_B2B_Research.pdf    

@resonancecont

… and they’re doing more of it.

h"p://contentmarke/ngins/tute.com/wp-­‐content/uploads/2014/10/2015_B2B_Research.pdf    

@resonancecont

They’re doing it often …

h"p://contentmarke/ngins/tute.com/wp-­‐content/uploads/2014/10/2015_B2B_Research.pdf    

@resonancecont

… with plans to do even more.

h"p://contentmarke/ngins/tute.com/wp-­‐content/uploads/2014/10/2015_B2B_Research.pdf    

@resonancecont

To sum it all up …

YES!  More  and  more  B2B  marketers  are  adding  content  marke/ng  to  

their  strategies.  

@resonancecont

Now ask yourself …

What  are  the  chances  that  at  least  one  of  your  compe/tors  is  in  that  

group?  

Got a question

for our next

FTQ?

Hit us up on

Twitter at

@resonancecont