fruugo - cross-border talk
Post on 01-Dec-2014
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TheMarket
Shopper Anatomy
What’s Changed
Key Challenges
Think Big, Start Small
CROSS BORDER SELLING
1 2 3 4 5
THE MARKET
3 key countries who buy from the UK
49% $ 19.9b
46% € 3.5b
47% AUD 3.1b
PayPal Modern Spice Routes
Revolutionistnot a rebel
Savvynot impulsive
À la cartenot set menu
Trendsetternot an imitator
Availability over speed
CROSS BORDER SHOPPER ANATOMY
WHAT’S CHANGED?
16% of online sales are cross-border
Payment
Knowledge
Shipping
1234 5678 9123 4567
SHOPPER07/13
1234DEBITVALID
FROM
KEY CHALLENGES
Language Translation Advertising Distribution Customer Service Local Payments Currency Conversion Fraud Protection Terms & Conditions Local Domains Technology Platform Pricing
Consumer Law
Localisation
VAT
CONSUMER LAW
Did you know?
Highest rate of data protection complaints
14 day return period,1 week more than EU
Challenge up-to 6 years on faulty goods
Glazed tableware pottery is prohibited
Returns are free if order is over €40
LOCALISATION
Localisation is more than translation
Payment Methods
Native translation
Culture
Español
VAT21% IVA 14% VAT 19% MwSt./USt. 18% MwSt./USt.
25% MVA 20% VAT 23% CBL/VAT 21% BTW/TVA/MWSt
21% BTW 23% IVA 15% TVA 10% GST
25% Moms 8% MWST 21% IVA 25% Moms
N/A 15% GST 20% MwSt./USt.
23% PTU/VAT 24% AVL/Moms 19.6% TVAHST (GST + PVAT)
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