frood preso2

Frood!An iOS app that finds campus events that provide free food

High tuition fees & living expenses

Problem

Insufficient participants for campus events

Food waste by campus events

The story of Zac

Zac is a U-M CS student. He loves partying and he spends a lot of his allowance on partying. At the end of each month, he is in a position where he runs out of money.During those days, Zac would attend campus events that provide free food so that he could save money on food. However, info about these events are not easy accessible. Sometimes, Zac is lucky and he could see flyers about these events on one of the notice boards in BBB. Often times, he cannot find any info about these events. He often wonders whether there is an app would gather information about events that would provide free food on campus.

Thinks Hard to find campus events that provide free food

Sees Event Promotions Not Done Right

Feels Frustrated for not getting free food

Does Eat crackers at home or skip meals

Zac

The story of Catherine

Catherine is active in student organizations. She has organized a lot of events such as tech-talks, company info sessions, etc. She notices that events that provide free food would attract more participants that those that do not. In order to attract more participants, she would include "free food provided" in the flyers or posters of her events. However, people are still not aware of her events and she would end up preparing more than enough food for her events. Catherine hates food waste and has been looking for a platform to promote her events.

Thinks Often prepares more than enough food for events

Sees Need a more centralized platform to promote events

Feels Frustrated for having too much leftover after events

Does Bring the food back home or throw it away

Catherine

As a broke college student, I need a way to find campus events that provide free food so that I can save money.

As a college event organizer, I need a platform to promote my events so that the food I prepared is not wasted.

Use case

Scenario Current Alternatives ValuePropositions

Finding free food Flyers, Posters, Emails, University websites & friends

Frood shows campus events that provide free

food

Advertising campus events Flyers, Posters, Emails & University websites

Frood allows event organizers to promote their

events on a centralized platform

Use case

Walk-through: Zac’s perspective

Walk-through: Zac’s perspective

Walk-through: Catherine’s perspective

Walk-through: Catherine’s perspective

1. College students have needs to find campus events with free food in their college town

2. Campus event organizers have incentives to use free food to attract more students

Hypothesis

Thanks For Watchingand enjoy free food!

• Page 3: Photo Credit: http://www.nbc.com/the-tonight-show/guest/zac-efron/5226• Page 5: Photo Credit:

https://www.pinterest.com/hotentertainews/college-girl-picture/• Page 11: Photo Credit: http://knowyourmeme.com/photos/296849-shut-

up-and-take-my-money• Page 11: Photo Credit: https://en.wikipedia.org/wiki/Zac_Efron

Credits