from theory to practice · 2019. 4. 3. · indiepics contagious catch on jonah jonah berger...
Post on 31-Jan-2021
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FromTheory
toPractice
Diarmaid Mac Mathúna
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BUSINESS AS USUAL?
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BUSINESS AS USUAL
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SOCIAL MEDIA FOR GOOD
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Builds on Contagious...
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SPOOFING, TRUTHING,SOCIAL PROOFINGMartin Innes
DirectorCrime and Security Research InstituteCardiff University
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Liz CarolanFounder - Transparent
Referendum Initiative
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THEORY ➤ PRACTICE
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MEDIA Framework
Monitor Evaluate Downgrade Inform Attack
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CONTENT STRATEGIES
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To stay relevant we must…AT
SPEEDCREATE
CONTENT
ATSCALE
CREATECONTENT
THATMATTERS
CREATECONTENT
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ZEUSPrinciples
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Zeitgeist
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Zurich Big Freeze >Heatwave > collage
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Emotion
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Irish Guide Dogs
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HSA Brendan McLoughlin
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Useful
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Woodie’s collage
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EFSA Und Sci
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STOP
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Stories
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ICS Hope
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ZEUS Principles
Zeitgeist Emotion
Useful Stories
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BUSINESS AS USUAL
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To stay relevant we must…AT
SPEEDCREATE
CONTENT
ATSCALE
CREATECONTENT
THATMATTERS
CREATECONTENT
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Act
Aim
Be
FASTER
HIGHER
STRONGER
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Thank you - Go raibh maith agaibh
@diarmaidmacm
diarmaid.m@indiepics.ie
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