from outsource to productsource!

From Agile Outsource to Product Source:

the way to the Own Product Company

Nikita Filippov Product Manager @ Begun.ru, 2006 - 2008

Managing partner & Executive coach @ ScrumTrek 2008 - 2014

CEO @ Octoberry

Octoberry is a product and service design company

1. Why should we leave outsource paradigm?

Long-term “Value Added”business

Short-term“Cash making” business

Stable market

Unstable

Outsource Products

Outstaff New Technologies

Long-term “Value Added”business

Short-term“Cash making” business

Stable market

Unstable

Risks

Time

Outso

urce

Products

Time

Profitability

Products

Outsource

Outsource is like an Oil● Happy if you find it in your country● Easy to organize if you just exporting

○ Good News: Great value for the money if demand is high

○ Bad News: If you have a lot of competitors you have to drop the price

○ Worst News: it gives nothing to your country and the local market

● Good if oil can reproduce by itself :)

Outsource Products

Outstaff New Technologies

Long-term “Value Added”business

Short-term“Cash making” business

Stable market

Unstable

?

1. Why should we leave outsource paradigm?

2. How to create opportunity to move forward?

How to get experience in the product development?...

Product SourcingThe way of business partnering with

customer, where the vendor and customer equily involved in product and

service design.

Succes of the product relates on how you start it

Customer satisfactionvs

Customer success

Magic:disagreeing with customer raises your

“per hour” rate

Tender procedure is not an option

Requirements Gathering vs

Design Creation

Customers know about the new product no more than you...

The New New Iteration Zero

Release managmentvs

Metrics Management

Best way to kill the product is to focus on

revernue

Focus on Empathy

Focus on growth of the Userbase

No find the way to earn the money

Leave or repeat on the new market

Ready for Deploy vs

Ready for Value creation

Release is not something about ending of the

sprint

It’s about blogpost

1. Why should we leave outsource paradigm?

2. How to create opportunity to move forward with product expertise?

3. When to start your own product initiative?

Start with a product chip

Questions?

nfilippov@octoberry.ruhttp://Octoberry.net