from local to global

FROM LOCAL to GLOBAL CHINA 2013 ?

1000 sales points in Northern Europe

• Functional Outdoor Clothing for Children

• 1000 retailers in 8 different countries (?) • 55 employees (3 in Hong Kong) • Own center of logistic • Charity and CSR-profile

• 2 annual collections with four different design groups:

• Outer Wear (183 styles in 2011) • Casual Wear (170 styles) • Woman Wear (31 styles) • Assessories (21 styles)

• Total number of 445.878 pieced produced in 2011

Headquarter - Hørsholm

• 1000 retailers in 8 different countries (?) • 55 employees (3 in Hong Kong) • Own center of logistic • Charity and CSR-profile

• 2 annual collections with four different design groups:

• Outer Wear (183 styles in 2011) • Casual Wear (170 styles) • Woman Wear (31 styles) • Assessories (21 styles)

• Total number of 445.878 pieced produced in 2011

Logistics Center

Development 2001 - 2011

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Growth based on mega trends

• ONLINE • CHINA • CSR

CHINA… WHY – HOW??

China Facts (Shanghai consulate ”UM Vitus” program)

• 400 mio. KIDS-families • 2.3 BILLION pcs per year • 24% growth in the demand • Developments rising • Middle class rising • 250 mio. online • 1 mio. more every month • 58% shopped kids wear online

within 1 year

Foreign middle andhigh endbrands(Nike,Adidas,etc)

Chinese middle & highend brands(Balabala,Paclantic, etc)

Chinese unknownbrands

40% 50%

10%

TICKET fits the Chinese market

Go-to-market

• Fact finding • Planning/strategy • Partner negotiations • Financing • Execusion

TICKETS Chinese experience

• Supply/export since 1994 • Feasibility studies 2011/12: - consumer, product, competitor • (re)Naming proces ………. • Marketing plan • SMM Event may 2012 • Store location • Partner definition • Fact finding - december 2013

Fact finding – december 2013

Fact finding – december 2013

Partner visit, - the ”elevator speech”

Embassy with a strong vision

3 x 3 m + a few posters

Gifts for mom-bloggers

Dialog with 5 bloggers

Posting on ”WEIBO.com” – massive response

ALL is great – any reservations?

• Copying – (IPR) - intellectual property rights • Choosing right partner(s) • Does Products fit the market • Capital requirement • Detailed planning • Resources – do not forget

the homemarket ….

Ready for questions..