from green to greener: meeting growing demands for ...online database of sustainable products 2....
Post on 05-Jul-2020
8 Views
Preview:
TRANSCRIPT
UL and the UL logo are trademarks of UL LLC © 2016
From Green to Greener: Meeting Growing Demands for Sustainable Cleaning Products
2nd Annual Cleaning Products Sustainability5 February 2019
Giuseppe Benini | Product Service Specialist| UL E: Giuseppe.Benini@UL.com
Agenda
1. Background on sustainability
2. Growing demand for sustainable cleaning products
3. How Certification Programs can support
4. Online database of sustainable products
2
Agenda
1. Background on sustainability
2. Growing demand for sustainable cleaning products
3. How Certification Programs can support
4. Online database of sustainable products
3
4
Demand for More Sustainable Products and Supply Cha ins
Brammer et al., Managing Sustainable Global Supply Chains0
SUSTAINABILITY – THE NEW BUSINESS IMPERATIVE
5
7 out of 10 consumers are consciously searching for greener products.
52%Of global consumers say their purchase decisions
depend partly on packaging – they check labels befor e buying to make sure the brand is committed to posit ive
social and environmental impact.
59% of consumers report that “a seal or certificatio n mark indicating a
product is environmentally friendly increases the l ikelihood I’ll buy it, and nearly 85% of business decision makers indicate the
same.”
59%
6 6
Green is Suddenly Everywhere.
PURCHASERS FACE A PROLIFERATION OF ENVIRONMENTAL CLAIMS
7
Greenwashing
8
Green ∙wash (gr ēn'wŏsh', -wôsh') – verb: the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.
Greenwashing damages the “greener product” marketplace by:
• Generating purchaser skepticism about the entire marketplace of greener product claims;
• Reducing consumer confidence;
• Increasing the potential for regulatory oversight due to consumer complaints.
Greenwashing
9
The «absenceof proof» claim
The «lesser of two evils» claim
The «false» claim
False or misleading
labelling
The U.S. Federal Trade Commission’s View
10
•Eco-safe
•Environmentally friendly
•Earth friendly
•Earth smart
•Environmentally safe
•Environmentally preferable
•Essentially non-toxic
•Practically non-toxic
•Made with non-toxic ingredients
•Degradable
•Biodegradable
•Compostable
•Environmentally safe
•CFC-free
•Ozone friendly
•Recyclable
Original Source: Kirsten Ritche, Gensler
Agenda
1. Background on sustainability
2. Growing demand for sustainable cleaning products
3. How Certification Programs can support
4. Online database of sustainable products
11
Challenge of cleaning product manufacturers
Demand factors for Greener Products
12
Environmentmovement
Energy Efficiency
Health and Safety
Potential harmful effect on environmenti.e. phosphorous content released in waste water impact on quality of soil and water compromising vegetation and acquatic life
Building focus on energy efficiency have tighter building envelopes and less air circulationi.e. Effect such as «sick building sindrom» due to poor IAQ and emission of VOCs
Health and safety associated to conventional cleaning productsi.e.toxic or cancer-causing ingredients may cause job-related injuries due to chemical exposure
HOW WILL YOU TELL YOUR SUSTAINABILITY STORY & DIFFERENTIATE YOUR PRODUCT?
13
Ecolabel Classifications
ISO 14024 Type I
A voluntary, multiple-criteria based, third party program that awards a license that authorizes the use of environmental labels on products indicating overall environmental preferability of a product within a particular product category based on life cycle considerations
ISO 14021 Type II
Informative environmental self-declaration claims
ISO 14025 Type III
Voluntary programs that provide quantified environmental data of a product, under pre-set categories of parameters set by a qualified third party and based on life cycle assessment, and verified by that or another qualified third party (i.e., these are the requirements for creating and operating an EPD Program)
14
The International Organization for Standardisation (ISO) has identified three broad types of voluntary environmental labels. This is relevant to companies and project teams in understanding which labels it may be important to pursue.
Factors to define the proper program for a company: - Availability and transparency of the standards- Attributes evaluated in the program- Post certification compliance
Agenda
1. Background on sustainability
2. Growing demand for sustainable cleaning products
3. How Certification Programs can support
4. Marketing and Communication
15
LEVERAGE UL’S CREDIBILITY
16
UL is a 120-YEAR OLD company preferred by 92% of built environment authorities and recognized by 3 in 4 consumers.
17
UL ENVIRONMENTAL & SUSTAINABILITY
18
UL certification portfolio
ECOLOGO
ECOLOGO Certification standards are multi-attribute and lifecycle-based . Multi-attribute certifications tell the story of a product’s environmental performance throughout its lifecycle . They are issued only to products that meet stringent third-party environmental performance standards.
19
ECOLOGO
• Type 1 ecolabel , as defined by ISO 14024 standard
• GEN member
• Stringent, Multi-attribute , consensus based certification
• Objective is to certify products that are environmentally preferable throughout their life cycle
• Recognize d by governments, universities, hospitals, and purchasing networks
• 10,000+ certified products available from 450+ participating manufacturers
20
The standard sets metrics such as: • Materials• Product performance and use• Human health impacts• Environmental impacts• Waste diversion• Natural resource conservation• Recyclability• Product stewardship and innovation
BENEFITS OF ECOLOGO
For Manufacturers
21
For Purchasers and Specifiers
For Retailers For End Users
Environmental Claim Validations (ECV)
Environmental claim validations lend third-party credibility to single-attribute environmental claims, giving both manufacturers and their customer’s peace of mind. The claims UL validates are:
• Recycled content• By-product synergy• Rapidly renewable content• Recyclability• Paper-based products recyclability• Volatile organic compound (VOC) content• Reclamation program / facility• Mold resistance• Landfill waste diversion• PVC free• Energy saving power strips
22
• Bio-based content• Formaldehyde free• Particulate VOCs, or Mold and Bacteria
Filtration Efficacy for Air Filters• Innovative Claims
GREENGUARD
23
- Certifying products since 2001
- Globally recognized leader in indoor air quality
- Certifies products for low toxic emissions
- Industry independent, third-party certification program
- Science based testing and health assessments
- GREENGUARD Certifications are recognized or referenced in more than 450 specifications and purchasing requirements globally
Agenda
1. Background on sustainability
2. Growing demand for sustainable cleaning products
3. How Certification Programs can support
4. Online database of sustainable products
24
SPOT.UL.COM
LEED v4 WELL Certification BREEAM
SPOT is now more than 100,000
product families strong!
INTRODUCTION TO SPOT:
The largest credible online resource for sustainable product information, SPOT features a broad array of product categories to simplify the selection and specification process for sustainable products
The EPA’s Recommendations for Specifications, Standards and Ecolabels for Federal Purchasing advise that products undergo independent environmental performance verification and gives preference to those that evaluate multi-attribute standards.
26
UL SPOT Vision
SPOT HOMEPAGE: CREDIBLE, COMPLETE, COLLABORATIVE
Free registration
Search and download certificates
CREDIBILE, COMPREHENSIVE, COLLABORATIVE
CREDIBLE
COMPREHENSIVE
COLLABORATIVE
CREDIBLE: KEY PARTNERSHIP AGREEMENTS - REFERRALS
Key Partnership AgreementsReferrals
COMPLETE: SEARCH AND SELECT PRODUCTS
COMPLETE: SEARCH AND SELECT PRODUCTS
Online *.PDF format
COMPLETE: SEARCH AND SELECT PRODUCTS
COLLABORATIVE: SAVE SEARCH AND EXPORT
COLLABORATIVE: BOOKMARK / SAVE TO MY PROJECT
- The market is more and more competitive and manufacturersare asked to form, develop and maintain their vision and efforts toward sustainability and well being
- Cleaning product manufacturers that are committed and embody in their products such investments are advised to monitor the performance and base their messages and communication on valid claims.
- Using and developing reliable source of information is alsocrucial and useful to spread the message and implementation of «sustainable practice»
35
TO SUMMARIZE
THANK YOU
UL and the UL logo are trademarks of UL LLC © 2017. Proprietary & Confidential. 36
Giuseppe BeniniProduct Service SpecialistM: +39 348 4034204E: Giuseppe.Benini@UL.COM
top related