from free to freemium

Adding Freemium to SlideShare

@jboutelleslideshare.net/jboutelle

www.jonathanboutelle.com

What our premium services look like

“Charge for things that cost you money“

“Don’t charge for things that bring you more users”

Paying by the drink is stressful

Pre-pay makes price experiments difficult

Freemium Customers = small business

Bundles increase perceived value

Test subscription plans the easy way

Give them a “trigger”

First Impressions matter

First Impressions Matter

“Free users keep you honest”

PAID users keep you honest

“You need to have a conversion rate of 1% - 4%”

Conversion volume matters, not conversion rate

“Free users are our marketing cost/ distribution strategy”

Free users generate revenue

Churn kills

Use Cohort Analysis to understand Churn

Caution: generating this data harder than it looks

Flattery will get you places

Customers will tell you what to build and how much to charge

Blended Revenue

The stats that matter

• Churn• Conversion Funnel Stats• Raw Conversions

slides are at slideshare.net/jboutelle