friending over 50 - ignite dc

Friending Over 50 Ignite DC Debbie Weil 02.03.2011

Boom!

five things

1. 77 million baby boomers

Guy Kawasaki Seth Godin

Steve Jobs Esther Dyson

10,000 turn 65 everyday

“A navel-gazing moment” – New York Times

2. We are not old!

Gray is the new black

Baby boomers are still cool. Pete Cashmore, CEO Mashable

50 is the new 50    

3. We love social media.

Growth rate is 100% for over-65s

Photo by Soffie Hicks under Creative Commons: www.flickr.com/photos/ohhbetty/4499856127

Angry Birds

4. What boomers are doing

Grandbabies… and our children

Baby boomers have $2 trillion of spending power.

5. What is the opportunity?

Boomer Psychographic

Image from iStockPhoto

Is social media the key to immortality?

Instagram Boomer Edition Covers up gray hair

Citizen Effect Boomer Edition Save the world

Boomer Edition

For godsakes puhleeze make the

font bigger

@babyboomer

15 seconds ago via TweetDeck

friending over 50

Privacy? Healthcare? Financial security?

“I get by with a little help from my friends.” – The Beatles

best friend 38 years

email: debbie.weil@gmail.com mobile: 202.255.1467 website: www.debbieweil.com twitter: @debbieweil