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Lipton® Fresh Brewed
Iced Teas are
liquid assets.
Lipton® is the #1 name in tea.3 We know tea. We grow tea.
Fresh Brewed Iced TeaDRINK FRESH
ICED TEA
Iced Tea is the fastest-growing non-alcoholic beverage1
Consumers who drink iced tea are more likely to visit a restaurant if Lipton® is the featured brand2
Made from real tea leaves – not liquid concentrate
NEW! On-trend one-step-prep sweet tea flavors
REAL TEA LEAVES
make a refreshing difference.
Lipton® Fresh Brewed Iced Tea is made with a
choice blend of real tea leaves for consistently
delicious, fresh taste.
NEW! Fresh Brewed Sweet Tea
We’ve Sweetened the Deal! Simplify your sweet tea
service and improve consistency with new Lipton® Fresh Brewed
Sweet Teas. Only Lipton® brings you one-step-prep fresh brewed
sweet teas.
On-trend varieties to satisfy your customers: Sweet, Southern Sweet and Sweet Green Tea with Citrus
Pre-sweetened with sucralose, the active ingredient in Splenda®
We’ve added the sweetener and flavor into the tea bag for a true one-step-prep
On-trend sweet tea varieties – Sweet, Southern Sweet,
Sweet Green Tea with Citrus
Helps you grow profitable beverage sales with
flavors that are in demand
One-step-prep fresh brewed sweet tea – no need
for staff to stir in syrup or sugar
Greater efficiency and reduced sweetening costs
vs. traditional sweet tea production
Consistent, great sweet tea tasteBuilds customer loyalty by meeting
customers’ expectations for great taste
Zero calorie iced teaIncreases your beverage options and
enables flavor rotation
Lipton® branded Adds value and increases quality perception
Smart alternative to water Raises check average
On
Sweet & Flavored
Iced Teas are the
#1 non-alcoholic
beverage
trend of the year
NRA Chef’s Survey:
What’s Hot in 2011
Sweet Tea Features Sweet Tea Benefits
SELL 1 MOREGLASS PER DAY
$657 ESTIMATED PROFIT PER YEAR
$657$$
SELL 5 MOREGLASSES PER DAY
$3,285ESTIMATED PROFIT PER YEAR
GLASSES PER DAY
Based on average serving cost of $0.10 and menu price of $1.90. (Hot & Cold Tea, Datassential MenuTrends, July 2009)
Lipton® is the #1 name in tea3 – a brand that draws a
sales-building customer response.
61% of consumers trust the Lipton® brand the most2
57% are more likely to visit a restaurant if Lipton® is
the featured brand2
45% believe that featuring Lipton® creates a more
satisfying dining experience2
Grow Your Iced Tea Sales with Lipton® Branding!Capitalize on the many opportunities to influence
your customers’ beverage decisions with Lipton®
merchandising solutions.
Consumer-focused promotions Traffic-driving signage Menu decals Table tents
INCREASED
5% DECREASED
4%
ICED TEA CARBONATED SOFT DRINKS
ICED TEA IS TODAY’S CHOICE! SERVINGS JUNE 2009-JUNE 20104
Profit from the POWER OF THE LEAF! Patrons are willing to pay more for tea when they know it’s Lipton.®2
Table TentWindow Cling
SELL 1 MOREGLASS PER DAYGLASS PER DAY
SELGLAGLA
! ®2
Contact your local Unilever Food Solutions Sales Representative
to order Lipton® merchandising materials.
For more information about Lipton® Fresh Brewed Iced Tea, contact your Unilever Food Solutions
representative or visit unileverfoodsolutions.us
G-TINDU
Pack Size (ct. box)
Pouch Yield(gal.)
Case Yield(gal.)
Gross Case
Weight (lbs)
PalletCase Dimensions
(LxWxH) (in.)
CubicFeet
Kosher Status
Equipment Needs
UNSWEETENED TEA
Smooth Blend - Smooth and well rounded tea taste – the perfect blend for iced tea.
Tropical Iced tea with a twist: exotic tropical flavors.
Decaf Light, refreshing flavor without the caffeine.
SWEETENED TEA
New! Sweet Tea Refreshing sweet tea flavor with zero calories per 8-oz. serving. Once strictly a Southern specialty, sweet tea is now in demand nationwide.
New! Southern Sweet Tea A sweeter taste profile for Southern or well-developed sweet tea markets. Southern Sweet Tea provides refreshing sweet tea flavor with zero calories per 8-oz. serving.
New! Sweet Green Tea with Citrus Thirst-quenching refreshment with the on-trend flavor consumers are craving and zero calories per 8-oz. serving.
Contains tea leaves sourced from Rainforest Alliance Certified™ farms
OFFER CHOICES! The optimal mix of products for iced tea service includes both unsweetened and sweetened
choices. Offer a selection of traditional varieties along with on-trend flavors to really make an impact.
We’re working with the Rainforest Alliance,
an independent conservation organization, to:
Ensure that conditions on our tea farms protect the environment
Provide better living and working conditions for tea farmers and
their families
Source tea leaves from Rainforest Alliance Certified™ farms
COMMITTED TO SUSTAINABILITY.
1 The NPD Group, Year Ending November 20102 The NPD Group, Lipton® Iced Tea Brand Study, June 20103 Nielsen, 52 Weeks Ending December 25, 20104 The NPD Group, Beverage by the Numbers, September 2010
© 2011 Unilever Food Solutions. Lipton is a registered trademark of the Unilever Group of Companies.
Splenda is a registered trademark of McNeil Nutritionals, LLC. 26173 2/11
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