freedom albeit late - ainda que tardia in english
Post on 21-Jun-2015
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FREEDOM ALBEIT LATEA freedom exploring trip around the world
For restless young people who want inspiration for change, Freedom Albeit Late is a media product that provides content about freedom, focusing on projects outside the box. Unlike therapists, coaching and self-help books, Freedom Albeit Late offers identification and aspiration that provoke people to bring to life their projects.
WHAT IS FREEDOM?doing whatever you want (if you ask a child)
ACCORDINGLY SARTRE• Man is condemned to be free and anguish before his
conviction to freedom.
• The responsibility of their choices are so overwhelming that arise loopholes, in which man alienates himself from his freedom, lying to themselves through acts and ideals that exempt themselves of their own decisions.
FREEDOM IS CULTURAL• Do all cultures believe in freedom the same way?
• How people feel about their freedom around the world?
• How people believe they can exercise their freedom?
• They believe they can do whatever they want, I mean, their own projects of life?
RESTLESS YOUNGBetween 18 and 35 years, C profile - Brazilian Urban Youth Worker
Font: Mosaic Serasa Experian 2014
13.7 million people
Young People, single, 18-35 years
living in big cities like tech and internet
higher education than their parents
• We are uncomfortable with the status quo;
• We want change but do not know how;
• We understanding that they are responsible for their own future.
TRENDS
• Mychiatry
• Presumers
• Mobile Moments
MYCHIATRY• The mind is the new body;
• Improved techniques for self-treatment;
• Consumers join the innovations that will help improve your mental well-being;
• Is part of the mega-trend of empowerment through self-service technology.
Trendwatching, 2013
PRESUMERS
• Consumers who like to engage, leverage, fund and promote products and services before they even exist;
• Use crowdfunding and want to be involved in product design;
• Want affordable, friendly, honest, reliable, transparent and human brands.
Trendwatching, 2013
MOBILE MOMENTS
• Living the hyper-multi-tasking life: micro conveniences, mini experiences, and digital snacks;
• Consumers will use their devices to maximize every moment;
• There will always be room to include more content, connect, consume or simply get more fun.
Trendwatching, 2013
CONTEXTWhat happens in Brazil: why now?
DIFFERENCES BETWEEN GENERATIONS
counterculture free expression behavioral revolutions
utopias martyrs armed revolutions
individualism competition success
INDIVIDUALISM
COLLECTIVITY
IDEALIZED DREAMS POSSIBLE DREAMS
New collective Possible dreams Build without break Brazil connected to the world
BRIDGE-YOUTHMost people relate with 3-4 social groups. People that belong to Brigde-Youth interact with a lot more social groups: learn and share information and knowledge
between these groups, creating a new kind of influence by transversality.
SENSITIZERS
SENSITIZERSVALUE OF
TRANSFORMATION: CREATIVITY
Understanding that Brazil’s transformation is their people responsibility, a lot of bridge-youth elect themselves with the purpose of contaminate more people with ideas that can change the status quo.
TEAM - WE ARE ALSO BRIDGE-YOUTH
BENCHMARKINGJourney projects with purpose
CASE STUDIES
• Disrupting The Rabblement - Irlanda
• The Sharing Bros - Canadá
• Wine World Adventure - Brasil
AROUND THE WORLD TRIP WITHOUT FLYING
BOOK CARGO SHIP DIARIES
FUTURE: ITINERANT COURSES
What I did to test the idea
PROTOTYPING
PROTOTYPING
• Blog
• Facebook page
• Online Survey
ONLINE SURVEY
MAPSDesign Thinking
BUSINESS MODEL CANVAS
EMPATHY MAP
FREEDOM ALBEIT LATEA freedom exploring trip around the world
HOW
trips interviews videos and photos
texts material editing
publishing dialog
Other materials (books, observation)
Blog
Web Serie
Photos
Restless youth
Bridge youth
Brands / organizations
Freedom
Out of the box
projects
to provoke people to bring their projects to life
DURING THE TRIP
BACK TO BRAZIL• AFTER CONEXÃO CULTURA BRASIL AND AROUND THE WOLRD
TRIP, WE WILL OFFER:
• KEYNOTES TO INSPIRE YOUNG PEOPLE TO BRING THEIR PROJECTS TO LIFE;
• WORKSHOPS THAT TEACH HOW WORK AN IDEA OR A DREAM AND MAKE IT A VIABLE PROJECT.
FUTUREBook
Documentary
Photo Exhibition
Restless youth
Bridge youth
Brands / organizations
Freedom
Out of the box
projects
In order to keep provoking people to bring their projects to life
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