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MEDIAEDGE DIGITAL • D IG ITAL MEDIA PUBLISHING • 1
MEDIAEDGE DIGITAL • D IG ITAL MEDIA PUBLISHING • 2
PROVIDING NON-DUES REVENUE TO ASSOCIATIONS ACROSS NORTH AMERICA THROUGH DIGITAL MEDIA SOLUTIONS AND MEMBER BENEFITS
MEDIAEDGE DIGITAL • D IG ITAL MEDIA PUBLISHING • 3
MEDIAEDGE DIGITAL• Publisher of association-branded
media for over two decades• Brings broad experience in the B2B
association world• Leverages our expertise and advertiser
relationships to get you industry relevant ads for your products
• Consistently renews more than 90% of our clients each year. We’re proud to say that we deliver more than just an excellent experience – MediaEdge delivers results
YOUR ASSOCIATION• Your association is the pillar of
your industry• Industry members, suppliers and
associates• Offers your members industry specific
news, communication, events and resources
OUR RELATIONSHIP
COMES WITH MANY BENEFITS
>>
• Expanding editorial staff• Leveraging association credibility• Creating connections between
industry suppliers and members• Increase your association
vendor list• Detailed analytics
• Loyal customers with up-sell potential
• Member resources and timely information
• Non-dues revenue• Added credibility
MEDIAEDGE DIGITAL • D IG ITAL MEDIA PUBLISHING • 4
THE DIGITAL ADVANTAGE
AT NO COST TO YOU!MediaEdge Digitals services are created especially for
associations without any capital investment from your
association. From product development to sales efforts,
creative service to customer service. We provide the highest
quality digital media for associations across North America
GAIN A COMPETITIVE ADVANTAGEAdded perks for members and non-members alike that keep
your association at the cutting edge of digital solutions for
your industry. We are always innovating!
GENERATE NON-DUES REVENUEGenerate generous, additional non-dues revenue by
leveraging our database of industry advertisers and highly
trained sales staff
LEAD GENERATIONAs part of our process, MediaEdge Digital will improve the
quality of the advertiser prospect list provided by your
association and constantly update it with new companies.
Your association reach will be increasingly widespread
MEDIAEDGE DIGITAL • D IG ITAL MEDIA PUBLISHING • 5
THE DIGITAL ADVANTAGE
HIGH QUALITY SALES PROFESSIONALSOur sales reps quickly become a part of your association’s
resources. We take care of the sales for you, while
educating advertisers on the benefits of participating in
your association’s digital media products
WE LEAVE YOU WITH THE RETURNSYour members enjoy the latest digital media products
while you earn non-dues revenue. The result a is a win-win
relationship that strengthens your association’s brand and
industry reach
WE TAKE CARE OF THE WORKMediaEdge Digital’s experienced production and sales
team manages the entire process, including the execution
of advertising sales, production of creative materials,
customer service and delivery
CONNECT WITH YOUR MEMBERSKeep in touch and connect with your members outside
trade-shows and events. Your E-Newsbriefs, Web-Ads and
Buyer’s Guide are always available for your members to
access, keeping your association top of mind. According to
the majority of association executives, email is still ranked
as the most effective marketing channel for acquiring new
members
MEDIAEDGE DIGITAL • D IG ITAL MEDIA PUBLISHING • 6
E-NEWSBRIEFKEEP IN TOUCH AND CONNECT WITH YOUR ASSOCIATION MEMBERS REGULARLY WITH A BLEND OF INDUSTRY SPECIFIC SOURCED CONTENT AND YOUR ASSOCIATION’S ARTICLES
GET DATAGenerate informative reports that
include traffic, metrics and open/click
rates. Identify trends by evaluating
reader’s particular interest in a
particular subject
ENGAGE READERSDirect traffic back to your website
and encourage readers to rely and
engage with your association on a
more regular basis. According to the
majority of association executives,
email is still ranked as the most
effective marketing channel for
acquiring new members
KEEP IN TOUCHKeep in touch and connect with your
association members regularly with
a blend of Industry Specific Sourced
Content (ISSC) and association articles
INDUSTRY SPECIFIC SOURCED CONTENT (ISSC)• Over 15,000 trusted media outlets
for content on your E-Newsbrief
• Content targeted specifically for
your industries members
• ISSC makes your association the
voice of the industry
CONNECT BUYERS & SELLERSProvide industry suppliers a direct
way to reach members that
purchase products and services
SOCIAL MEDIA ENABLED• Span across multiple social
media platforms
• Integrated with various
social media
• Share your content within
their network
HAVE IT YOUR WAY• E-Newsbrief is branded as your
publication
• Content and design inspired by
your associations brand
• Everything gets your seal of
approval!
MEDIAEDGE DIGITAL • D IG ITAL MEDIA PUBLISHING • 7
ABOUT US MEMBERS SPONSORS EVENTS CONTACT
At No Cost to You!MediaEdge Digital’s services are created especially for associations without any capital investment from your association.
At No Cost to You!MediaEdge Digital’s services are created especially for associations without any capital investment from your association.
At No Cost to You!MediaEdge Digital’s services are created especially for associations without any capital investment from your association.
At No Cost to You!MediaEdge Digital’s services are created especially for associations without any capital investment from your association.
At No Cost to You!MediaEdge Digital’s services are created especially for associations without any capital investment from your association.
At No Cost to You!MediaEdge Digital’s services are created especially for associations without any capital investment from your association.
At No Cost to You!MediaEdge Digital’s services are created especially for associations without any capital investment from your association.
At No Cost to You!MediaEdge Digital’s services are created especially for associations without any capital investment from your association.
At No Cost to You!MediaEdge Digital’s services are created especially for associations without any capital investment from your association.
At No Cost to You!MediaEdge Digital’s services are created especially for associations without any capital investment from your association.
SPONSORED CONTENT
Company Name• New Products• Featured on TV• BOGO Sale• Contact Us
PRODUCT SPOTLIGHT
Company NameLorem ipsum dolor sit amet, erat delectus erroribus mel cu, simul pertinax deterruisset ad pro.Read More
PRODUCT SPOTLIGHT
CompanyLorem ipsum dolor sit amet, erat delectus erroribus mel cu.Read More
CompanyLorem ipsum dolor sit amet, erat delectus erroribus mel cu.Read More
CompanyLorem ipsum dolor sit amet, erat delectus erroribus mel cu.Read More
www.website.com | autorespond | media kitASSOCIATION NAME - ASSOCIATION DESCRIPTION
View Online | Forward | Unsubscribe | Media Kit January 1, 2015
E-N
EWSB
RIE
F
MEDIAEDGE DIGITAL • D IG ITAL MEDIA PUBLISHING • 8
GET DATA• Generate informative reports that
include traffic, metrics and open/click rates
• Identify trends by evaluating reader’s interest in a particular subject
DIRECT TRAFFIC TO YOUR SITE
• With hyper-links, multiple search capabilities and rich search results.
• Our Buyer’s Guide is designed to drive the purchasing process and bring customers to your member’s site in a matter of clicks
USER-DEFINED KEYWORD SEARCH
Your members will now be able to use the most advanced tool in your industry to find people, products and information
BENEFITS FOR YOU AND YOUR MEMBERS
• Provide your members additional benefits while earning non- dues revenue
• Buyer’s Guides offer your members a comprehensive database of your industry’s relevant suppliers
BUYERS GUIDEBUYER’S GUIDES OFFER YOUR MEMBERS AN UP-TO-DATE DATABASE OF YOUR INDUSTRY’S RELEVANT SUPPLIERS WITHOUT THE HASSLE OF SEARCHING FOR THEM
MEDIAEDGE DIGITAL • D IG ITAL MEDIA PUBLISHING • 9
SEARCH BY KEYWORD
SEARCH
COMPANY NAME
COMPANY NAME
Phone NumberToll Free / FaxAddress
Company Information
COMPANY NAMEPhone NumberToll Free / FaxAddress
Company Information
COMPANY NAMEPhone NumberToll Free / FaxAddress
Company Information
COMPANY NAMEPhone NumberToll Free / FaxAddress
Company Information
COMPANY NAMEPhone NumberToll Free / FaxAddress
Company Information
Phone NumberToll Free / FaxAddress
Company Information
CATEGORY
MEDIAEDGE DIGITAL • D IG ITAL MEDIA PUBLISHING • 10
WEBSITE ADVERTISING VALUABLE NON-DUES REVENUE IS GENERATED FROM YOUR ASSOCIATION WEBSITE WHILE PROVIDING SUPPLIERS THE COMMUNICATION TOOL THEY NEED FOR SUCCESS.
EXCEEDING EXPECTATIONS• Expand your advertising options to industry suppliers that specifically want this type
of ad placement. Your website constantly stays stocked with new advertisers
GENERATE NON-DUES REVENUE• Valuable non-dues revenue is generated from your association website while
providing suppliers the communication tool they need for success
STAY RELEVANT• Industry specific advertisements are another way to help keep the website up to
date and relevant to the members who access the site on a regular basis
• Industry targeted advertisers are able to directly promote the latest in products and
services for your members
MEDIAEDGE DIGITALS EXPERIENCED TEAM MANAGES THE ENTIRE PROCESS ENSURING SATISFACTION BETWEEN ASSOCIATIONS AND ADVERTISERS• Hosting the ad placements
• Our team handles all code and implementation so you don’t have to
• Identifying potential revenue-generating advertisers
• Execution of advertising sales
• Production of creative materials and ad delivery
• Advertiser management and customer service
• By eliminating the cost of selling, your staff can focus on what they do best-serving
the membership-instead of web advertising sales and maintenance
MEDIAEDGE DIGITAL • D IG ITAL MEDIA PUBLISHING • 1 1
MEDIAEDGE DIGITAL • D IG ITAL MEDIA PUBLISHING • 12
WWW.MEDIAEDGEDIGITAL.COMDIGITAL@MEDIAEDGE.CA
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