free facebook tactics to drive traffic and conversions

Facebook Tactics to Drive Traffic & ConversionsARNIE KUENN, PRESIDENT, VERTICAL MEASURES - @ARNIEK

About Your Presenter…

• President of Vertical Measures - Offering SEO, Link Building, Social Media & Content Marketing Services

• Instructor for the Content Marketing Institute & Online Marketing Institute

• Author of Accelerate! Move Your Business Forward Through the Convergence of Search, Social and Content Marketing

Available on Amazon

Twitter: @ArnieK

Develop Your Facebook Strategy

• Why are you creating the content you are creating? • Who is your audience and who are you?• What will you measure? • What is different a year from now?

Twitter: @ArnieK

How Often Should You Post?

• The most common complaint from Facebook users is Newsfeed spam

• The most popular Facebook Pages post once a day or less.

• Posting one to four times per week produces 71% higher user engagement

• Focus on quality, not quantity on Facebook.• Only 50% of your posts should be about your

content. Businesses that share other content have a higher engagement rate.

Twitter: @ArnieK

Strategies for Effective Posts

• Post Length: 80 characters or less, 27% more engagement (as high as 65% in some verticals like retail).

• URL shorteners: Engagement rates are 3X higher for full length URLs

• Action Keywords: Fans follow instructions. Ask them to like, post, comment or tell you something.

• Ask questions at the end: 2X higher engagement rate.• Fill in the blank Posts: 9X more comments than other posts.

Source: Buddy Media Platform

Twitter: @ArnieK

Avoid Complicated Wall Posts

Source: Buddy Media Platform, Retail Study

Twitter: @ArnieK

How Do Come Up With Content Ideas?

Start With Keyword Research

• Keyword research should be the foundation

• What keyword phrases do your customers use? (Analytics)

• Use tools like….

Twitter: @ArnieK

Soovle.com

Ubersuggest.org

Google Adwords Keyword Tool

Then Do Online Market ResearchTrending Topics

Question & Answer Sites

1618 results

Check Voting Sites

Google’s Discussions in Search

Loads of Content Ideas

Create a Content Calendar

• Plan for Monday to be videos, Wednesday featured fans, etc.

• This helps you focus when writing and makes planning ahead easier.

• Think about tie-ins to holidays, other marketing messaging

Twitter: @ArnieK

“People need content that makes them more informed before a purchase. Organizations that provide that info will win.”

– Arnie Kuenn, Totally Cool Guy

Twitter: @ArnieK

Additional Resources

• 13 Facebook Marketing Tips: http://bit.ly/fb-marketing-tips

Twitter: @ArnieK

Thank You

www.VerticalMeasures.com

Available on Amazon ;)

More Traffic. More Leads. More Business.

Copy of these slides? Email: SMX@VerticalMeasures.com