frank twitter

Twitter

Business Applications

Twitter – What is it?• 140 character messages – called “tweets”

– What is going on now?– Can include url’s – encapsulates in tiny url– Allows “live search”

• My Simple characterization: – Searchable public message system

• www.twitter.com– Free service– Searchable

• Three types of messages:– General message to all– @user – sent to all, but captures attention of @user– DM @user – sent to only user– RT @user – attributes post of original author

Twitter – live search

Stuck at home, car is getting fixed, wish I had company and frig is empty

moe

followers

Twitter: 6.1 Million monthly users - worldwide

mae

Business or Organization

Personalities

Brands

1. Search• from person• to person • keyword strings• geography

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2. Develop follower lists

3. Hash tags• #subject, examples:

• #l’aquila• #moldova or #pman• #sxswI like my new dog

DMor @repliesor RT

Individuals

Establish & Maintain Relationships

Push Content:• Valuable info to followers• Websites• Your offer

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Twitter Homepage Interface

Tweetdeck

Search - Market Research

• Who is talking about your stuff?– Tweet Beep: http://tweetbeep.com/– Twilert: http://www.twilert.com/

• How many are talking about my stuff?– Statistics app: Twitter Venn

http://www.neoformix.com/Projects/TwitterVenn/view.php

• What are they saying?– Summarize & validate user needs & solutions– Psychographics

• What are a lot of people talking about?– Twitterscoop (http://www.twitscoop.com/)– Tweet Volume (http://www.tweetvolume.com/)

TweetBeepKeyword Alert Domain Alert

Get alerts when someone tweets your website

Find people talking about:• your market niche• your competitors• your issues • events or trouble (hashtags)• your locale of interest

Twitter Venn

Downstream Marketing – Relationship & Promotion

• Follow Them– When they follow you – if you like– Follow people from search results– Follow the famous or notable– DM them & suggest they follow you– Twollow (http://www.twollow.com/)

• Push content to them. – Followers – strategy: establish relationship

• Suggested content of interest – articles, videos, blogs, website• Twitter Tool Bar - http://thetwittertoolbar.com/ - IE & Firefox

– @mae – strategy establish following

• Promote to them– TwitterHawk: http://www.twitterhawk.com/

Twitter Toolbar

Twitterhawk

A Couple More Apps

• Tweetlater: http://www.tweetlater.com– Automation:

• Sends “thank you” and “welcome” messages upon follow• Follows your followers• Schedules tweets to be delivered at specified time in the

future

• Twittangle: http://www.twittangle.com:– Untangles mess of too many friends:

• Rate and tag followers and filter in timeline the tweets of importance

• Create custom groups of your followers to filter in timelines

Frank Dobner

• Phone: +1 630 717 1001• e-mail: dobner@comcast.net• Web:

http://www.thestartupsource.com• Twitter: Frank_Dobner• Facebook: Frank Dobner• Linked In: Frank Dobner