frank speiser, social flow at #rltm ny 11
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Realtime NY 11 | June 6, 2011 | New York
@realtimereportTheRealtimeReport.com
Realtime NY 11 | June 6, 2011 | New York
Demographics – Out. Realtime - In
How it works now:
Who do I think are my customers?
Who do I think I can reach?
The new way:
Measure and respond to customers during a period of maximum engagement.
Reach all of the addressable users in a way in which they’ll respond.
Realtime NY 11 | June 6, 2011 | New York
Social is Here to Stay, Hard to Win
• The old buying patterns give way to new buying patterns.
• There exist marginal opportunities where they didn’t before.
• The window for these opportunities is fleeting.
• You can leverage the network distribution for a series of successive strategic wins to position your brand, enter new markets, and push out your competition, but you have to do it right.
Realtime NY 11 | June 6, 2011 | New York
Make the Most of This Window
• Leverage tools to use the real-time window to your advantage.
• The sooner you do it, the more space you put in between you and your lagging competitors.
• Some of your competitors are already doing this, and it is working.
• One false move and you could burn down the house.
• Things that work are quickly adopted, condensing the window of effectiveness. You have to play hard to win.
Realtime NY 11 | June 6, 2011 | New York
Good News: You Are All Underpaid
• Dollars are shifting away from banners, print and possibly search.
• TV and Social work because of the broadcast novelty factor
• You are all instrumental in this shift that hasn’t happened since TV displaced the radio
• Your actions now will set the stage for your companies success
• You have the most return on the perception of your company, per dollars spent, anywhere in the organization!
Realtime NY 11 | June 6, 2011 | New York
Thank You!
Frank Speiser
CEO and Co-Founder
SocialFlow
http://www.socialflow.com/
@fspeiser
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