frank jermusek: how to create a real estate marketing plan

How To Create A RealEstate Marketing Plan

C R E A T E D B YF R A N K J E R M U S E K

Your marketing plan has everything to do with thesuccess of your business. When implemented correctly,

you can open doors for yourself and your business. Asuccessful marketing plan gives agents an advantage

over the competition, generates leads, and makes itmuch easier to convert those leads into customers.

1. Create a budget.

What will you spend every month on marketing?This budget will dictate what types of marketing you will

use.

2. Create a time budget

Marketing can take time and effort. For example, if you’regoing to place signs up on a weekly basis, you need to

commit to a schedule. When are you going to put them up?Saturdays? Tuesdays? You need to provide consistency to

the market.

3. Pick at least 5 strategiesfrom the list below.

Don’t put all your eggs in onebasket. For best success, pick atleast 5 strategies from this list:

Farming an Area – You simply drive aseries of small neighborhoods in your

target area and look for homes thatshow signs of distress.

Bandit Signs – Bandit signs aresigns posted in busy intersections.

Flyers – Flyers are business size cardswith the same message as a bandit

sign that you place on the windshieldof cars.

Door Handle Signs – This is a signthat you hang on people’s doors with

your message and a call to action

Post Cards – Post cards allow you todisplay your message in a manner

that the homeowner will see withouthaving to open an envelope

Handwritten Letters – This strategyalso performs the best open and hasthe highest conversion rate. This isbecause they look more unique and

less like junk or spam mail.

Referrals – This strategy iseffective and inexpensive.

You can develop referrals from several sources:Realtors, mortgage brokers, title agents, contractors, or even

people who work in hardware stores.

Networking Events – These eventsare great places to meet other

experts and learn from other, moreexperienced investors.

Social Media - Social media is theelectronic version of networking or

referral marketing.

However, when promoting yourself on social media sites,like Facebook, it’s important to make sure your posts areproviding value rather than simply promoting yourself.

Video Marketing - Video marketing isan excellent and underutilized

strategy.

It’s inexpensive and doesn’t take much time. You can easilyshoot a cool video on your smartphone at no cost at all!

Why not try some virtual tours?

Websites – People love being able tosearch for information online.

This way, you are able to contact these potentialcustomers through newsletters and autoresponders.