frank addante

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A++ Teams

Frank AddanteCEO & Founderfrank@rubiconproject.com(310) 943-4370

2008 ALWAYSON 250 GLOBAL WINNER & ONMEDIA 100 WINNERTWIISTUP3 BEST IN SHOW

PRICEWATERHOUSECOOPERS – ENTRETECH BEST STARTUPAMERICAN BUSINESS AWARDS - STEVIES ‘08 FINALIST BEST NEW COMPANY

AMERICAN BUSINESS AWARDS - STEVIES ‘08 FINALIST MOST INNOVATIVE COMPANYAMERICAN BUSINESS AWARDS - STEVIES ‘08 FINALIST NEW PRODUCT OR SERVICE – SERVICES

#24 ON FAST COMPANY FAST 50 READER FAVORITES

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S5 Startups =2 Acquisitions1 IPO2 Fast-growing market leaders$1 Billion in market value

Very different companies, one common theme:

A++ Teams

oHiring: The DNA of an A++ Team

oTeam Development: Cultural Values

oHiring: The DNA of an A++ Team

oTeam Development: Cultural Values

o Trusto Winnerso Fire in the Bellyo Good Athleteso No Egoso Active Communicatorso Diversityo Entrepreneurso Hard Workingo Prideo Purpose Driven

If you can’t trust someone 100%, don’t bring them on to your team. If you do trust them, support them 100%.

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o Trust

oWinnerso Fire in the Bellyo Good Athleteso No Egoso Active Communicatorso Diversityo Entrepreneurso Hard Workingo Prideo Purpose Driven

Those who have been part of a winning company have set the bar and anything else than exceeding that bar, in their mind, is failure.

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o Trusto Winners

o Fire in the Bellyo Good Athleteso No Egoso Active Communicatorso Diversityo Entrepreneurso Hard Workingo Prideo Purpose Driven

Hire people with an insatiable appetite for getting things done. You can generally tell who these people are because they can’t sit still in their seats.

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o Trusto Winnerso Fire in the Belly

oGood Athleteso No Egoso Active Communicatorso Diversityo Entrepreneurso Hard Workingo Prideo Purpose Driven

It’s more important to hire quick learners that can adapt versus deep experience.

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o Trusto Winnerso Fire in the Bellyo Good Athletes

oNo Egoso Active Communicatorso Diversityo Entrepreneurso Hard Workingo Prideo Purpose Driven

Strong egos will kill the culture of an early stage company…kill it fast.

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o Trusto Winnerso Fire in the Bellyo Good Athleteso No Egoso Active Communicatorso Diversityo Entrepreneurso Hard Workingo Prideo Purpose Driven

Communication is contagious. The more “in the flow” communication, the better.

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o Trusto Winnerso Fire in the Bellyo Good Athleteso No Egoso Active Communicators

oDiversityo Entrepreneurso Hard Workingo Prideo Purpose Driven

While it is good to have like minded individuals, it is equally important to balance that with people who have different perspectives and points of view.

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o Trusto Winnerso Fire in the Bellyo Good Athleteso No Egoso Active Communicatorso Diversity

o Entrepreneurso Hard Workingo Prideo Purpose Driven

People who are driven to build something, will. Don’t be afraid to hire people with high ambitions to start their own company.

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o Trusto Winnerso Fire in the Bellyo Good Athleteso No Egoso Active Communicatorso Diversityo Entrepreneurs

oHard Workingo Prideo Purpose Driven

Hard working people that are committed to winning will spend the extra time to learn. It allows them to make more mistakes.

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o Trusto Winnerso Fire in the Bellyo Good Athleteso No Egoso Active Communicatorso Diversityo Entrepreneurso Hard Working

oPrideo Purpose Driven

You can’t teach people to take pride in their work, so find people that do. Pride trumps all other motivators to do a superb job.TH

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o Trusto Winnerso Fire in the Bellyo Good Athleteso No Egoso Active Communicatorso Diversityo Entrepreneurso Hard Workingo Pride

oPurpose Driven

Find people that are driven by the results and are bored by the methods.

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These are the minimum requirements; all are required

without exception.

oHiring: The DNA of an A++ Team

oTeam Development: Cultural Values

o Innovationo Transparencyo Active Communicationo Humilityo Respecto Communityo Competitiono Prideo Speedo Do More with Lesso Mistakes are OKo Fun

CU

LTU

RAL

VALU

ESCU

LTU

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VALU

ESWe invest our thinking and resources into change that will propel the industry and this company forward.

o Innovation

o Transparencyo Active Communicationo Humilityo Respecto Communityo Competitiono Prideo Speedo Do More with Lesso Mistakes are OKo Fun

CU

LTU

RAL

VALU

ESCU

LTU

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VALU

ESKnowledge is powerful. Transparency keeps us honest. We believe in the highest level of transparency possible with our team, investors and customers.

o Innovationo Transparencyo Active Communicationo Humilityo Respecto Communityo Competitiono Prideo Speedo Do More with Lesso Mistakes are OKo Fun

CU

LTU

RAL

VALU

ESCU

LTU

RAL

VALU

ESCommunication makes or breaks relationships. We will devote time and effort to make communication a priority.

o Innovationo Transparencyo Active Communication

oHumilityo Respecto Communityo Competitiono Prideo Speedo Do More with Lesso Mistakes are OKo Fun

CU

LTU

RAL

VALU

ESCU

LTU

RAL

VALU

ESWhile we enjoy winning, we will not let our success get to our head.

o Innovationo Transparencyo Active Communicationo Humility

oRespecto Communityo Competitiono Prideo Speedo Do More with Lesso Mistakes are OKo Fun

CU

LTU

RAL

VALU

ESCU

LTU

RAL

VALU

ESTeam development is top priority for us. We hold each other in high regard and have zero tolerance for disrespectful behavior.

o Innovationo Transparencyo Active Communicationo Humilityo Respect

oCommunityo Competitiono Prideo Speedo Do More with Lesso Mistakes are OKo Fun

CU

LTU

RAL

VALU

ESCU

LTU

RAL

VALU

ESWe consider ourselves to be fortunate and believe in paying it forward to those in need.

o Innovationo Transparencyo Active Communicationo Humilityo Respecto Community

oCompetitiono Prideo Speedo Do More with Lesso Mistakes are OKo Fun

CU

LTU

RAL

VALU

ESCU

LTU

RAL

VALU

ESWe are driven to win and are highly competitive; externally not internally.

o Innovationo Transparencyo Active Communicationo Humilityo Respecto Communityo Competition

oPrideo Speedo Do More with Lesso Mistakes are OKo Fun

CU

LTU

RAL

VALU

ESCU

LTU

RAL

VALU

ESPersonal pride in our work is the number one criteria for our team members.

o Innovationo Transparencyo Active Communicationo Humilityo Respecto Communityo Competitiono Pride

o Speedo Do More with Lesso Mistake are OKo Fun

CU

LTU

RAL

VALU

ESCU

LTU

RAL

VALU

ESWe go fast but don’t hurry.

o Innovationo Transparencyo Active Communicationo Humilityo Respecto Communityo Competitiono Prideo Speed

oDo More with Lesso Mistake are OKo Fun

CU

LTU

RAL

VALU

ESCU

LTU

RAL

VALU

ESConstantly find ways to do twice as much with half as much time, money and resources.

o Innovationo Transparencyo Active Communicationo Humilityo Respecto Communityo Competitiono Prideo Speedo Do More with Less

oMistakes are OKo Fun

CU

LTU

RAL

VALU

ESCU

LTU

RAL

VALU

ESIf we aren’t making mistakes, we aren’t moving fast enough. Making mistakes is key to innovating and learning.

o Innovationo Transparencyo Active Communicationo Humilityo Respecto Communityo Competitiono Prideo Speedo Do More with Lesso Mistakes are OK

o Fun

CU

LTU

RAL

VALU

ESCU

LTU

RAL

VALU

ESWe will celebrate our wins together, big and small.

Hiring:

oTrustoWinnersoFire in the BellyoGood AthletesoNo EgosoActive CommunicatorsoDiversityoEntrepreneursoHard WorkingoPrideoPurpose Driven

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YTeam Development:

oInnovationoTransparencyoActive CommunicationoHumilityoRespectoCommunityoCompetitionoPrideoSpeedoDo More with LessoMistakes are OKoFun

A company’s most valuable and most expensive assets are it’s people. These assets walk

out the door everyday.

My job is to make sure they come back.

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