framing growth & development
Post on 02-Jan-2016
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Strategy
1. What do you want to happen?
2. Who can make it happen?
3. What story do they need to hear?
Who do they need to hear it from?
Strategy
1. What do you want to happen?
2. Who can make it happen?
3. What story do they need to hear?
4. Who do they need to hear it from?
How do you get the story to them?
Strategy
1. What do you want to happen?
2. Who can make it happen?
3. What story do they need to hear?
4. Who do they need to hear it from?
5. How do you get the story to them?
story?
Referred to in pejorative terms as urban sprawl, suburbanization has been blamed for a number of negative impacts.
Proposals to alter land-use laws in response to the perceived crisis are likely to have serious, negative side effects, such as reducing the rate of home ownership and increasing burdens on the young, middle-class families.
Suburbanites cherish the very lifestyle that that the opponents of suburbanization abhor.
-Commonwealth Foundation of Pennsylvania
Why Framing
People hear a message in terms of what they already know and believe.
A frame directs a listener’s thinking- establishes associations and context for a message
Frames and leadership
• Provides language that resonates with constituents
• Rooted in assumptions opponents won’t publicly refute
Growth & Development
I. Values: Fairness, big picture, common good and democracy.
Also choice, security, convenience, conservation, and community.
II. Context for values: Local progress, growth and development
III. The Issue: What, where and how to build next?
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