four recent projects

Recent Projects4

From assignment to conclusionJanuary – April 2011

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Contents

Cofunds .............................................................................................. 4

Andrews Estate Agents ..................................................................... 12

Bristol Airport ..................................................................................22

William Golding ............................................................................... 30

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A digital creative agency producing something in print?

At 3Sixty we spend most of our time putting the experience of using digital at your

fingertips. But, sometimes, it’s just nice to do something you can actually hold in

your hands.

So here it is, a brochure of 4 recent digital projects, demonstrating some of our

thinking – simple ideas that have grown and achieved impressive results.

Read it, pass it around, wedge it under the table leg to stop it rocking; as long as it’s

been useful!

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Redesigning the UK’s largest independent investment platform

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Problem

Customers asked “Why does financial services have to be so complicated?”

We agreedSo we designed the Cofunds platform to be so simple and intuitive that it leads to genuine brand advocacy.

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A weighty tome containing your print guidelines thumps satisfyingly onto your desk. All

the tools needed to roll out your shiny new brand appear correct. Then you turn to the

digital guidelines ... they look okay.

Then, after a month or two, your internal teams complain they can’t use them in the real

world. Your external digital agency starts complaining that they are restrictive and based

on narrow formulas.

Sound familiar?

3Sixty developed a unique form of brand

architecture for Cofunds, including a range of

principles based on user centred design. This

enabled them to roll out everything from websites,

emails, social media, print, advertising, exhibitions

and even their internal wayfinding system.

Brand guidelines that work. Yes, even online!

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New brandPlacing user experience at the heart of everything Cofunds stands for.

Information architectureSimplifying a highly complex financial platform.

45 websitesWorking with Cofunds to roll out the changes across 45 websites.

Some of our key achievements for Cofunds since 2009

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“ The process is blended with insight,

experience, ideas and best practice.

We think we’re good at what we do,

but it was clear that 3Sixty provided

a missing element in our strategic

development – usability design.

Stephen Wynne-Jones

Head of Marketing, Cofunds

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User centred redesign gets results for estate agency website.

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Problem

Andrews customers were frustratedThe old website did not reflect their needs. Property was hard to find, images were poor, branches were assigned areas based on business needs, not user needs.

Designing the user experienceUsability testing created a list of user needs which we added to the core business considerations. Then we redesigned the customer journey placing search at its heart.

User centred redesign gets results for estate agency website.

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The resultA website that works across multiple devices: desktop, mobile, tablet.

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The architecture of the site was designed to create

a robust SEO solution to capture users wherever

their property search process starts.

Techniques similar to those employed by the

portal property sites were used, so now Andrews

can be found when users search for specific

property queries from search engines.

Over time this will bring Andrews additional

customers that were previously being lost to their

competitors, and to portals.

With search at its heart Optimised for SEO and with search functionality on every page.

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Research showed us that people exclude a lot of properties by searching for overly-refined requirements too soon – which causes them disappointment. We ensured search results gave them what they wanted, without excluding options.

Advanced Search

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This led us to split the search, using an initial location based query, followed by a refinement process.

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We also wanted to build on Andrews’ work within the community, setting up links with local photographers, who provide Andrews with authentic, professional images for their homepage.

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“Getting a good, experienced digital agency outside of London was important to us. We chose 3Sixty as it was clear they had the understanding and processes in place to ensure our new website was based on what customers really expected – but with an innovative design too.”

Jeremy FrancisHead of Marketing, Andrews

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ResultsBranches are now taking bookings

for viewings and valuations

directly from the site, generating

leads based on the quality of the

property listings online.

Andrews have embraced digital,

investing in iPads for every branch

to help customers browse

properties, and developing a

strategy to support their

customers online.

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Destinations

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DestinationsCustomers asked “Where can I fly from Bristol?”

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SearchPredictive

search

Browse Bespoke

clickable map

ViewList view of destinations

InspireGoogle maps

mash-up

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Drab wins no-one’s attention.So we included some special features to capture

people’s imaginations:

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InspireGoogle maps mash-up gathers customers’ photos and pins them to their destinations; a useful and charming experience.

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Search and ye shall find.

We developed intelligent predictive search to help users find their destinations and prevent errors.

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Intelligent predictive search

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Problem

The William Golding website was over five years old and significantly out of date.

SolutionAn elegantly simplified design that allowed the content to do the talking.

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The website also needed to promote the centenary in 2011, and cement William Golding’s place as a writer of cultural significance for a younger generation.

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A design reflecting the essence of William Golding and showcasing the wonderful photography.

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“We are return customers to 3Sixty and wouldn’t go anywhere else. Design matters and their client-focused service is superb. They really take the trouble to learn ‘what we are about’ and to produce visual, functional all-round wonderful results. Value for money and total satisfaction.

Terrell CarverDirector, William Golding Limited

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3Sixty is a digital creative agency.

For more information:

Chris Thurlingchris@3Sixty.co.uk+44 (0)117 90 77 360www.3Sixty.co.uk

1st Floor, Clifton Heights, Triangle West, Bristol, BS8 1EJ