four pillars of enterprise sharepoint search strategy sptechcon austin

Building an Effective Search Strategy for your Business

Four Pillars of Enterprise Search Strategy

Joel Oleson

Director of Enterprise Search Strategy

BA Insight

joleson@BAinsight.com

@joeloleson

http://collabshow.com

Meet Joel Oleson…

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Microsoft’s go-to ISV for

Enterprise Search

Focused on Search and

SharePoint since 2004

Search Industry Leader

About Joel Oleson

• Director of Search

Strategy, BA Insight

• First SharePoint

Admin

• Top social media

influencer

Passionate About

• Search

• SharePoint

• Search-based

applications

• Community

• Travel

Connect

@joeloleson

CollabShow.com

TravelingEpic.com

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Killer Apps are Search Apps

Enterprise search projects often fail because they do not meet users’

expectations and do not deliver a remarkable user experience.

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4 Pillars of Search Strategy

• Know thy User

• Provide Authoritative Content

• Metadata for Refinement

• User eXperience

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4 Pillars of Search Strategy

Context“Know thy User”

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Who Are You?

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Context Matters in Business

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Users need to find different

information depending on their

role, location, responsibility and

task at hand

En

terp

ris

e

co

nte

nt

Marketing Sales ProcurementConsulting Research HR / LegalIT SupportProduction

SharePoint Demo: UCDenver - Context

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http://www.ucdenver.edu/academics/colleges/pharmacy/Pages/SchoolofPharmacy.aspx

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4 Pillars of Search Strategy

Authoritative

Content

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Why not just index everything

so I can be like

Google and Bing?

MYTH: More is better….

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How Much Do They Actually Index?

5.6% 1%1.7%

Size of the Web

> 1,000,000,000,000 unique links to pages found

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Anatomy of a Search

Revenue$59.8 Billion Dollars in 2013

Relevancy3000+ Engineers Tuning Relevancy

Internet search has changed expectations for enterprise search

Tagged100,000+ keywords managed + SEO

ContextualDynamically driven results

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SharePoint’s Algorithm

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What is an Authoritative Source?

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Tiered Ranking Strategies

Level 1: Authoritative

Sources

Intranet, Official Corp,

Policies

Level 3: Work in Progress

Social & Collab Sources

Level 4: Personal Content –

OneDrive +

Level 5: Highly Classified

Sensitive/Do Not Index

Level 2: Published

“Polished”Defa

ult

Searc

h

De

ep

Se

arc

h

90% of Searches

>1% of content

5% of Searches

10% of content

2% of Searches

40% of content

>1% of Searches

50% of content

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usa.denon.com

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4 Pillars of Search Strategy

Metadata

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Classes of Search Users

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Why Enterprise Search Projects Fail…

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Search User Tips

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Refinement vs. Exploration

http://jeffwongdesign.com/2012/05/refinement-vs-exploration/

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The New Role of Taxonomy – Noise Reduction

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4 Pillars of Search Strategy

UX

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Millikencarpet.com

http://www.millikencarpet.com

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Marshfieldclinic.org

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Reality for Some…

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What You Can Do!

Questions?

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Joel.Oleson@BAinsight.com