four methods of motivating user advocacy

presents

DAVE BALTER@davebalter

Four Methods for Motivating User Advocacy

Man  Groomer

The  Evolu0on  of  Advocacy

The  Evolu0on  of  Advocacy

A  long,  long,  long  0me  ago…

A  New  Era  for  Advocacy

The  last  decade…

A  New  Era  for  Advocacy

The  last  decade…

• Outposts

A  New  Era  for  Advocacy

The  last  decade…

• Outposts• New  connec4ons

A  New  Era  for  Advocacy

The  last  decade…

• Outposts• New  connec4ons• Always  on

A  New  Era  for  Advocacy

The  last  decade…

• Outposts• New  connec4ons• Always  on

A  New  Era  for  Advocacy

A  New  Era  for  Advocacy

The  last  decade…

A  New  Era  for  Advocacy

The  last  decade…

A  New  Era  for  Advocacy

The  last  decade…

• Real-­‐4me

A  New  Era  for  Advocacy

The  last  decade…

• Real-­‐4me• Your  Weak  Ties  

A  New  Era  for  Advocacy

The  last  decade…

• Real-­‐4me• Your  Weak  Ties  • Scale

A  New  Era  for  Advocacy

4  Methods  for     MOTIVATING  ADVOCATES

4  Methods  for     MOTIVATING  ADVOCATESGETTING  ANYONE  TO  DO  ANYTHING

1.0

Effo

rt le

vel

No Low

Level of Payment

0.8

0.6

0.4

0.2

0.0

Medium

Social-Market (altruism)

1.0

Effo

rt le

vel

No Low

Level of Payment

0.8

0.6

0.4

0.2

0.0

Medium

Money-Market

(reciprocity)

Social-Market (altruism)

METHOD  #1:

Generate  Status

“I just looked at my followers number and said to myself‘where did all these people come from?’ ”

Welcome to the Social Media Boy Scouts

Welcome to the Social Media Boy ScoutsPersonal Status

Welcome to the Social Media Boy Scouts

Welcome to the Social Media Boy ScoutsPersonal Status

Welcome to the Social Media Boy ScoutsPersonal Status

Welcome to the Social Media Boy ScoutsPersonal Status

METHOD  #2:

Offer  Incredible  Value

“YEEAAAAAH!FREE  KFC!I’m  in  LOVE!”

Today’s Deal: $10 for $20 Worth of Quesa-D-Ya’s at Quesa-D-Ya’s

$10

$10 $20 50%

2 per person, 1 per order. Tax & Gratuity not included. Delivery available for addition $1.25 Not covered by Groupon. No cash back.

- Best Take Out in 2008 by Daily Observer

- Choose from a variety of stuffings and recipes

METHOD  #3:

Make  it  Scarce

Microsoft Zune 30GB DigitalMedia Player$129.99-$5 shipping

What  Am  I  Ea4ng?

PATTY: BONELESS PORK (PORK, WATER, SALT, DEXTROSE, CITRIC ACID, BHA, TBHQ).

What  Am  I  Ea4ng?

PATTY: BONELESS PORK (PORK, WATER, SALT, DEXTROSE, CITRIC ACID, BHA, TBHQ).

SAUCE: WATER, HIGH FRUCTOSE CORN SYRUP, TOMATO PASTE, DISTILLED VINEGAR, MOLASSES, NATURAL SMOKE FLAVOR, MODIFIED FOOD STARCH, SALT, SUGAR, SOYBEAN OIL, SPICES, ONION*, MUSTARD FLOUR, GARLIC *, XANTHAN GUM, CARAMEL COLOR, SODIUM BENZOATE (PRESERVATIVE), NATURAL FLAVOR (VEGETABLE SOURCE), CORN OIL. *DEHYDRATED PICKLE SLICES

What  Am  I  Ea4ng?

PATTY: BONELESS PORK (PORK, WATER, SALT, DEXTROSE, CITRIC ACID, BHA, TBHQ).

SAUCE: WATER, HIGH FRUCTOSE CORN SYRUP, TOMATO PASTE, DISTILLED VINEGAR, MOLASSES, NATURAL SMOKE FLAVOR, MODIFIED FOOD STARCH, SALT, SUGAR, SOYBEAN OIL, SPICES, ONION*, MUSTARD FLOUR, GARLIC *, XANTHAN GUM, CARAMEL COLOR, SODIUM BENZOATE (PRESERVATIVE), NATURAL FLAVOR (VEGETABLE SOURCE), CORN OIL. *DEHYDRATED PICKLE SLICES

BUN: FLOUR (WHEAT FLOUR BLEACHED AND ENRICHED WITH THIAMINE, RIBOFLAVIN, NIACIN, IRON, FOLIC ACID, MALTED BARLEY FLOUR), WATER, HIGH FRUCTOSE CORN SYRUP, YEAST, VEGETABLE OIL (PARTIALLY HYDROGENATED SOYBEAN OIL, COTTONSEED OIL). CONTAINS 2 PERCENT OR LESS OF DEXTROSE, FUMARIC ACID, CALCIUM SULPHATE, SALT, ACETIC ACID, SOY FLOUR, MONOCALCIUM PHOSPHATE, AMMONIUM SULPHATE, CORNSTARCH, FUNGAL PROTEASE, NATURAL CULTURE, AMMONIUM CHLORIDE, ASCORBIC ACID, AZODICARBOMIDE, MONO- AND DIGLYCERIDES, PROPIONIC ACID, PHOSPHORIC ACID, CORN FLOUR, CALCIUM PEROXIDE, CALCIUM PROPIONATE, DICETYL TARTARIC ACID ESTERS OF MONO- AND DIGLYCERIDES, ETHOXYLATED MONO- AND DIGLYCERIDES.

What  Am  I  Ea4ng?

What  Am  I  Ea4ng?

What  Am  I  Ea4ng?

McRib  Nutritonal  Info  490  calories,  220  calories  from  fat,  25  g  fat,  8  g  saturated  fat,  75  mg  cholesterol,  1040  mb  sodium,  44  g  carbohydrates,  2  g  fiber,  

24  g  protein,  11  g  sugars.  

What  Am  I  Ea4ng?

METHOD  #4:

Provide  Exclusivity

APPLY NOW AT BLACKCARD.COM OR CALL 866-BLACK CARD

Ty’s Ten (Advocacy) Tips1. Reasonable Price

2. Keep it Secretive

3. Surprise People

4. Limit Production

5. Avoid Large Chains

6. Simplicity

7. Personalization

8. Variety

9. Retirements

10. Risk

Ty’s Ten (WOM) Tips1. Reasonable Price

2. Keep it Secretive

3. Surprise People

4. Limit Production

5. Avoid Large Chains

6. Simplicity

7. Personalization

8. Variety

9. Retirements

10. Risk

Ty’s Ten (WOM) Tips1. Reasonable Price

2. Keep it Secretive

3. Surprise People

4. Limit Production

5. Avoid Large Chains

6. Simplicity

7. Personalization

8. Variety

9. Retirements

10. Risk

Ty’s Ten (WOM) Tips1. Reasonable Price

2. Keep it Secretive

3. Surprise People

4. Limit Production

5. Avoid Large Chains

6. Simplicity

7. Personalization

8. Variety

9. Retirements

10. Risk

Let  me  tell  you  a  story…

Ty’s Ten (WOM) Tips1. Reasonable Price

2. Keep it Secretive

3. Surprise People

4. Limit Production

5. Avoid Large Chains

6. Simplicity

7. Personalization

8. Variety

9. Retirements

10. Risk

Ty’s Ten (WOM) Tips1. Reasonable Price

2. Keep it Secretive

3. Surprise People

4. Limit Production

5. Avoid Large Chains

6. Simplicity

7. Personalization

8. Variety

9. Retirements

10. Risk

Ty’s Ten (WOM) Tips1. Reasonable Price

2. Keep it Secretive

3. Surprise People

4. Limit Production

5. Avoid Large Chains

6. Simplicity

7. Personalization

8. Variety

9. Retirements

10. Risk

Ty’s Ten (WOM) Tips1. Reasonable Price

2. Keep it Secretive

3. Surprise People

4. Limit Production

5. Avoid Large Chains

6. Simplicity

7. Personalization

8. Variety

9. Retirements

10. Risk

                                     Thank  You

About.me/davebalter

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