fostering digital craftsmanship

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F O S T E R I N G D I G I TA L C R A F T S M A N S H I P

June 20, 2014

BEFORE WE GET STARTED…

THIS GUY…

THIS GUY…

RYAN HARASYN

I AM NOT THIS GUY!

RYAN HARASYN

INSTEAD YOU GET THIS GUY…

HI!

INSTEAD YOU GET THIS GUY…

HOPE THAT’S OK!

W E LO V E B U I L D I N G D I G I TA L P R O D U C T S

F O S T E R I N G D I G I TA L C R A F T S M A N S H I P

“THERE IS ROOM FOR BEAUTY

IN THE FUNCTIONAL”Melissa Scott

APOLOGIES TO:

DIETER, PAULA, ROB,

CHARLES, JON, RAE,

PAUL, L INDON, INGE &

MASSIMO

!

FOR MY HAPHAZARD

PRESENTATION OF THEIR

BEAUTIFUL WORK! !

APOLOGIES TO:

BILL , STEVE, SANDY, MATZ,

L INUS & GUIDO

!

FOR NOT BEING ABLE TO

F IND P ICTURES AS

ATTRACTIVE AS THE ONES

FOR DESIGNERS! !

WHAT’S NEW IS OLD

THE VALUES THAT DRIVE OUR VISION

OF QUALITY

PURPOSEFUL & FOCUSED

INSIGHTFUL

VALIDATED

ITERATIVE

APPROPRIATE

UNDERSTANDABLE

BALANCED

PRINCIPLED

PRINCIPLES OF…

FORWARD LOOKING

A FRAMEWORK

OBSERVE DIVERGE

DECIDE VALIDATE

Go deep. Look at what you have done.

Create clear goals. Identify and

prioritize users. Make Hypothesis. Look

at competitors.

OBSERVE

Look at design patterns. Create and

prioritize user flows. Sketch. A lot. Then

some more. Discuss, debate. Decide

DIVERGE

Turn ideas into storyboards. Review

your goals and user flows. Prioritize

functionality and decide on a concept.

DECIDE

Sketch, code, prototype. Recruit users

and test. Collect feedback. Prioritize

and repeat.

VALIDATE

GO MAKE AMAZING THINGS!

THANK YOU

ZACHARY SMITH

ZACH@SUBSTANTIAL.COM

@ZAX_MYTH / @SUBSTANTIAL