ford fiesta 2011 (2)

Ford Fiesta 2011

Andrew DymskiRyan McMorrowMegan Markley

Drive One.

Fiesta Marketing Strategy

Fiesta Marketing Strategy

Don’t Take Our Word For It

Fiesta Competition

• Honda Fit

– $18,260

– Combined mpg: 29

– Compression ratio : 10.4

– Front Leg Room: 41.3 (in)

Fiesta Competition

• Toyota Yaris

– $13,955

– Combined mpg: 31

– 4 speed automatic, electrically controlled with overdrive. No manual transmission available.

– Compression ratio: 10.5

– Turning diameter: 30.8

Fiesta Competition

• Nissan Versa Hatchback

– $16,900

– Combined mpg: 30

– Not available with manual transmission

– Compression Ratio: 9.9

Top Safety Pick by the IIHS

We ain’t no dummies!

Viral Fiestas!

• Miles Per Gallon, The Best!

– http://www.youtube.com/watch?v=yVC7ZjMur_U&feature=player_embedded

• Full of Features!

– http://www.youtube.com/watch?v=fUVjxk7WNNE&feature=player_embedded

Manufacturing

• Five Manufacturing Facilities around the World

• Assembly Line Concept

• Just in Time Inventory

• Parts from around the World

Distribution Model• Around the World

• Brick and Mortar

– No Online Ordering

• Distribution Centers to Individual Dealers

Not that you would ever have to…But you could…

• http://www.youtube.com/watch?v=u0_Eo2Y770Y

Questions?