football in india
Post on 20-Jun-2015
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Football – Not Just A Game!!
Based on ad duration
Year 2000 taken as base
Year 2000 taken as base
Year 2000 taken as base
Year 2009. Based on ad volumes
Summary• Football tops the list of sports other than cricket• Football viewership has gone up over the years and is currently at 122 mn
viewers• More than 80% viewing is contributed by males and above 90% viewing
comes from 15+ age group audience• West Bengal, Kerala and Assam remain top markets in terms of football
viewership• Ad Revenue from football is increasing year on year• Telecom service provider, Auto and services category are the top 3
categories spending on football at present.
Ratings
Source – TAM, TG – Males, CS, 15+ ABC, Period – Jan – May 2010
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