football by design - design thinking vs. la liga de mexico app
Post on 30-Nov-2014
137 Views
Preview:
DESCRIPTION
TRANSCRIPT
#GX24 #GX24
Football by Design
Gabriel Simonet
@gabrielsimonet gsimonet@genexus.com
DESIGN THINKING
Football X
#GX24
#GX24
Fútbol UY
#GX24
#GX24
#GX24
DESIGN THINKING
DESIGN THINKING
DESIGN THINKING
DESIGN THINKING
DOESN’T KNOW ANYTHING ABOUT
FOOTBALL
#GX24
Don’t worry
A Design Process
#GX24
Design & Design Thinking
VIABILITY (Business)
DESIRABILITY (Human)
FEASIBILITY (Technical)
#GX24
Design Thinking
Un proceso
Source: HCD Toolkit
#GX24 Source: Tim Brown, Design Thinking
#GX24
Google Ventures
Source: FastCo Design - Google Ventures
#GX24
It’s a learning process!
Source: IDEO
#GX24
Designing for Growth The process according to
#GX24
Source: Designing for Growth
What is
#GX24
What’s the business problem? Where’s the opportunity?
What has changed (or soon may change)?
Explore the reality
#GX24
Look at the world: Observe what people do, how they think, what
they need and want
Explore the reality
#GX24
Some Possible Data Sources Existing Repository of Data Exploration of Products in same industry Exploration of Products in other industries Clients Hear what they say (ok) Watch what they do (much better)
Explore the reality
#GX24
#GX24
Results:
Map & Synthesis
What if
#GX24
Envisioning the future
1. Brainstorm
#GX24
Envisioning the future
1. Brainstorm 2. Prototype
#GX24
Envisioning the future
1. Brainstorm 2. Prototype 3. Detect Opportunities
#GX24
Envisioning the future
1. Brainstorm 2. Prototype 3. Detect Opportunities 4. Try new Solutions
#GX24
Marcos, from Mexico joins the team Sinapse
A change in Pace
#GX24
Second Version
Results:
1. Much nicer second Version 2. A great NEW CONCEPT
3. A not so-much-satisfied stakeholder
What wows
#GX24
Users help decide
Test the future in the present through prototypes
#GX24
Users help decide
Results: 1. Matches: Ok.
#GX24
Users help decide
Results: 1. Matches: Ok. 2. Data: Ok.
#GX24
Users help decide
Results: 1. Matches: Ok. 2. Data: Ok. 3. More Data: Ok.
#GX24
Users help decide
Results: 1. Matches: Ok. 2. Data: Ok. 3. More Data: Ok. 4. News: Ok.
#GX24
Users help decide
We like this!
#GX24
Users help decide
We like this!
#GX24
Users help decide
We like this!
#GX24
Users help decide
We like this!
#GX24
What Wows?
Live, Live, Live! Colors, so many colors!
What works
#GX24
Making it Work, as a Business
#GX24
Making it Work, as a Business
Caveats & Benefits
DESIGN THINKING
#GX24
Design is subjective. Not all subjectivities are the same.
At the end, it comes down to expertise & intuition
Caveats
#GX24
Therefore, it’s important you define your criteria from the beginning. Find out what clients (final users)
really want.
Caveats
#GX24
The more efficiently you run the process, the less opportunities
you will find during it
Caveats
#GX24
It’s a learning process. Integrate everybody from the
beginning.
Caveats
#GX24
Key benefits
Value: Helps creating new meaning and value for customers Business: Helps business find new ways to grow Engagement: The Buy-In is great Alignment: It just kills the debate, through data driven design
Before we go
#GX24
differently Try it. It’s fun and get things done
#GX24
? + ! -
#GX24
Remember
Define your criteria Create a Diverse Team
Get some chocolate Get out there
Listen!
Prototype, Test, Iterate Start again
Have fun!!
Thanks!
top related