foodtruck research | maciej płonka at wudkrk 2015

FOODTRUCK RESEARCH HOW WE EAT AND HOW WE DO RESEARCH

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MACIEJ PŁONKA

UX CONSULTANT

EDISONDA

PARADIGM SHIFT :-)

BIG DATA

AGILE

MVP

https://www.experiencedynamics.com/services/usability-testing

http://www.tigergourmet.com/wp_cc/home/wine-bar-waiter-clean-glass-in-restaurant/

http://www.inyourpocket.com/krakow/Food-Truck-Square_133600v

https://www.experiencedynamics.com/services/usability-testing

http://uxblog.emc.com/2013/08/30/guerrilla-usability-testing-at-emc/

GUERILLA RESEARCH

EXPERT VS HUMBLE

https://www.flickr.com/photos/photo645a/3432768993/

http://www.lovefoodhatewaste.com/node/1756, http://cooking.stackexchange.com/questions/54802/can-spaghetti-noodles-replace-lo-mein-noodles

+

YOU DON’T NEED TO KNOW EVERYTHING

http://blog.sqlauthority.com/tag/sql-statistics/, http://www.upcindex.com/9780470185483

http://www.huffingtonpost.com/dr-boxer-wachler/give-thanks-for-your-eyes_b_6142554.html

http://abcnews.go.com/Lifestyle/years-off-ears-eartox/story?id=25128185

OBSERVE, LISTEN

BE CURIOUS

ETHNOGRAPHY

HOW DOES A USER ACT/WORK/SOLVE A PROBLEM?

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_03_this_thisone

_130313_150313

_thisoneforsure

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ETHNOGRAPHY

1. Build trust - „I’m here to help”.

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ETHNOGRAPHY

1. Build trust - „I’m here to help”.

2. Be clear - „I’m not here to judge you”.

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ETHNOGRAPHY

1. Build trust - „I’m here to help”.

2. Be clear - „I’m not here to judge you”.

3. Blend in - either disappear or be one of them.

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ETHNOGRAPHY

1. Build trust - „I’m here to help”.

2. Be clear - „I’m not here to judge you”.

3. Blend in - either disappear or be one of them.

4. Observe - look for patterns and users’ own solutions

SOPHISTICATED VS SIMPLE

https://kennethtiongeats.wordpress.com/tag/andre-chiang/

https://overseawitholivia.wordpress.com/2014/01/20/beloved-brussels-belgium/

OFTENTIMES SIMPLE WORKS BEST

LOOK FOR SIMPLE TOOLS THAT ENABLE CONTACT

COOPERATIVE MOODBOARDING

HOW DOES A USER IMAGINE THE „LOOK AND FEEL”?

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COOPERATIVE MOODBOARDING

1. Think of the simplest artifact for user to express hers/his idea.

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COOPERATIVE MOODBOARDING

1. Think of the simplest artifact for user to express hers/his idea.

2. Assure one doesn’t require any skills to participate.

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COOPERATIVE MOODBOARDING

1. Think of the simplest artifact for user to express hers/his idea.

2. Assure one doesn’t require any skills to participate.

3. Assure it’s just an exercise.

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COOPERATIVE MOODBOARDING

1. Think of the simplest artifact for user to express hers/his idea.

2. Assure one doesn’t require any skills to participate.

3. Assure it’s just an exercise.

4. Let participants debate and discuss.

AUTHORITATIVE VS DEMOCRATIC

https://mgrochocki.wordpress.com/2013/07/20/kurt-scheller/

http://www.ebay.com/bhp/food-truck

ONE BECOMES AN EXPERT REGARDLESS OF TIME AND TOOLS..

..BUT BY SHOWING IT TO OTHERS.

http://www.progarmentusa.com/META-1963-Mens-Lab-Coat-p/1963.htm,

PROTOTYPING WORKSHOP

HOW DOES A USER VISUALIZE WEBSITE/SYSTEM/APP?

http://centerline.net/wp-content/uploads/2013/11/Template_Missions_Methods_Mindframes.pdf

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PROTOTYPING WORKSHOP

1. Rapid sketching „show-and-tell”.

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PROTOTYPING WORKSHOP

1. Rapid sketching „show-and-tell”.

2. Lo-fidelity.

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PROTOTYPING WORKSHOP

1. Rapid sketching „show-and-tell”.

2. Lo-fidelity.

3. Encourage progress by presentation.

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PROTOTYPING WORKSHOP

1. Rapid sketching „show-and-tell”.

2. Lo-fidelity.

3. Encourage progress by presentation.

4. Quantity over quality.

https://sustainableservice.wordpress.com/2013/06/22/why-work-with-a-service-designer/

https://sustainableservice.wordpress.com/2013/06/22/why-work-with-a-service-designer/

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PROTOTYPING WORKSHOP

1. Rapid sketching „show-and-tell”.

2. Lo-fidelity.

3. Encourage progress by presentation.

4. Quantity over quality.

http://techcrunch.com/2013/04/11/prototyping-app-pop-joins-avos-the-company-led-by-youtube-founders-chad-hurley-and-steve-chen/

HUMBLE, SIMPLE, DEMOCRATIC

“IN THE BEGINNER’S MIND THERE ARE MANY POSSIBILITIES, BUT IN THE EXPERT’S THERE ARE FEW”